• Jan 14, 2011
Thanks to its new NV series of body-on-frame vans, Nissan now has a stake in the commercial cargo moving market. But how will the Japanese automaker entice fleet buyers to stop their scheduled orders for tried-and-true options like the Ford E-Series and Mercedes-Benz Sprinter in favor of unproven models like the NV 1500, 2500 and 3500? The answer appears to be some clever incentives.

Instead of just dropping cash on the hood, Nissan is instead offering the choice of several no-cost options to help NV buyers convert their vehicles into a cargo-carrying juggernaut. Customers who purchase an NV can choose from a cargo management systems consisting of three 44-inch shelving units, a steel cabin/cargo partition, or an exterior standard roof utility rack or an interior rack for high roof models. NV buyers more interested in marketing than cargo enhancements can opt for a personalized graphics package from Original Wraps that spans up to 70 square feet. And if none of those options sound good, Nissan will cut $300 from the new van's $24,590 starting price. Hit the jump to read over Nissan's press release.

[Source: Nissan]

NISSAN OFFERS NO-CHARGE UPFITTING AND GRAPHICS PACKAGES FOR 2012 NV COMMERCIAL VAN BUYERS

Nissan North America, Inc. (NNA) today announced a new program offering a choice of a no-charge commercial upfit package or no-charge exterior graphics package for businesses purchasing or leasing a new Nissan NV1500, NV2500 HD or NV3500 HD commercial van. The no-charge upgrade program is offered through Nissan Commercial Vehicle dealers to qualified commercial businesses. The 2012 Nissan NV is the company's first entry into the commercial vehicle market in the United States and features a starting Manufacturer's Suggested Retail Price* (MSRP) of $24,590.

The 2012 Nissan NV features durable body-on-frame construction and choice of standard roof or industry-exclusive high roof configurations. Models include the NV1500 with standard 4.0-liter V6 engine, the NV2500 HD with a choice of 4.0-liter V6 or 5.6-liter V8 and the NV3500 HD with standard 5.6-liter V8. All NV models are equipped with a 5-speed automatic transmission.

"As part of our commitment to providing 'innovation for business,' we're taking an innovative approach to offering added business solutions – high quality cargo management packages or an industry exclusive offering of custom exterior graphics – right from the launch of the exciting new Nissan NV," said Joe Castelli, vice president, Nissan Commercial Vehicles and Fleet, NNA. "We know commercial vehicle buyers customize their vehicles to meet their business needs, and we want to be part of the solution for them."

The no-charge commercial upfit packages are from Adrian Steel® and include the choice of a Cargo Management System with a steel cabin/cargo partition and three 44-inch shelving units, or a Utility Package featuring a steel cabin/cargo partition and an exterior (Standard Roof) or interior (High Roof) utility rack. The no-charge graphics package is available from Original Wraps and offers up to 70 square feet of professionally designed, exterior graphic material (installation included). Qualified commercial buyers can also opt for a $300 rebate in lieu of the upfit or graphic packages.


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    • 1 Second Ago
  • 21 Comments
      jahane
      • 1 Month Ago
      Nice van. For its interiors you may visit AdvantageOutfitters, LLC
      jahane
      • 1 Month Ago

      This multipurpose van is very nice. Its user-friendly features will attract people to purchase it.

      • 4 Years Ago
      vinyl wrap for free is a pretty good deal!
      • 4 Years Ago
      I'm not sure about the looks. It looks to me almost like an aftermarket truck to van conversion. But I suppose price and utility are the determining factors here.
      • 3 Years Ago
      Take a Titan and graft a cargo box onto it... With out a diesel and with this pricing it's not going to make much of a dent into the established brands with more purpose designed trucks.
      • 4 Years Ago
      Looks almost like a Ranger front clip from this angle...*tear*
        • 4 Years Ago
        The RBV is dead, long live the RBV!
      • 4 Years Ago
      Curious why the nose of this Van is soooo long, while the Econoline and GM's full-size van have such a stubby nose.
        • 4 Years Ago
        @ TONY C

        Well if the engine is more easily accessed, it sounds to me that its a bonus versus having to access everything from underneath (or inside) like you do with the Econoline.
        At least that is what it seems like the guys above are saying.
        • 4 Years Ago
        Ford and Chevy have offered free interior packages for at least 15 years. This program is nothing new. Nissan needs to offer FREE GAS for this gas hog.
        • 4 Years Ago
        Because Nissan was lazy and didn't even go to the trouble of engineering a true van platform -- they just grafted a tall enclosed box aft of the cabin space of their Titan truck.
      • 4 Years Ago
      The price is not bad.

      They should sell well. Companies will be impressed with their ruggedness. Too bad no diesel is offered.
        • 4 Years Ago
        @Erik- Diesel would be nice, but I bet Nissan decided not to invest in fedseralizing any diesels, given the potential sales volume. Once they start doing ANY diesels, expect all trucks to be available with the same engine.
        Econoline- Ford will be replacing that, too, with the Transit van from Europe. Given the overwhelming take rate of Diesels in the Sprinter, they will surely offer at least the 5cyl Duratorque engine. FWD versions might not make it though- probably depends on how well Ram does with the Ducato- it will be offered with either the smaller Doblo or the larger Daily from Iceco.
      • 4 Years Ago
      I think the fact that it doesn't look like crap will do a lot of help.
        • 4 Years Ago
        Beauty is in the eye of the beholder.
      • 4 Years Ago
      My step-father's not impressed by the pricing.
      • 3 Years Ago
      Apparently no one on this board has ever sat in the passenger seat of either a Ford E-Series Van. I have vast experience with Ford E Series Vans and I have one thing to say about the passenger seats.... 'They are Horrible'.

      Other than that, the E Series Van can do anything... except have a passenger sit being comfortable. I had 9 territories in the Metropolitan Area with Sales Reps selling products to convience stores. I dreaded having to sit shotgun with them for the day because it was such an awful experience.

      Nissan converting a Pick Up truck cab into a Van is a Genius Idea, and I see this van being not only a success, but I also predict within the next 5 years Chevy and Ford will have their own version of Pick Up Truck Cabs with Van Bodies Built Behind them.

      • 4 Years Ago
      I don't know if the Nissan NV will be popular, but I think the layout may be. After all, how hard would it be to grab a Ford F-250 and attach a van body to the back? You'd get the same thing as this Nissan for less money. GM and Dodge could do the same with their trucks. It's a lot less expensive to modify and existing vehicle than build one up from scratch. The van's stubby nose was a holdover from a time when van's were much shorter and it was built that way to maximize interior space. With much longuer wheelbases, I don't think we need that design aspect anymore.
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