Thanks to its new NV series of body-on-frame vans, Nissan now has a stake in the commercial cargo moving market. But how will the Japanese automaker entice fleet buyers to stop their scheduled orders for tried-and-true options like the Ford E-Series and Mercedes-Benz Sprinter in favor of unproven models like the NV 1500, 2500 and 3500? The answer appears to be some clever incentives.
Instead of just dropping cash on the hood, Nissan is instead offering the choice of several no-cost options to help NV buyers convert their vehicles into a cargo-carrying juggernaut. Customers who purchase an NV can choose from a cargo management systems consisting of three 44-inch shelving units, a steel cabin/cargo partition, or an exterior standard roof utility rack or an interior rack for high roof models. NV buyers more interested in marketing than cargo enhancements can opt for a personalized graphics package from Original Wraps that spans up to 70 square feet. And if none of those options sound good, Nissan will cut $300 from the new van's $24,590 starting price. Hit the jump to read over Nissan's press release.
NISSAN OFFERS NO-CHARGE UPFITTING AND GRAPHICS PACKAGES FOR 2012 NV COMMERCIAL VAN BUYERS
Nissan North America, Inc. (NNA) today announced a new program offering a choice of a no-charge commercial upfit package or no-charge exterior graphics package for businesses purchasing or leasing a new Nissan NV1500, NV2500 HD or NV3500 HD commercial van. The no-charge upgrade program is offered through Nissan Commercial Vehicle dealers to qualified commercial businesses. The 2012 Nissan NV is the company's first entry into the commercial vehicle market in the United States and features a starting Manufacturer's Suggested Retail Price* (MSRP) of $24,590.
The 2012 Nissan NV features durable body-on-frame construction and choice of standard roof or industry-exclusive high roof configurations. Models include the NV1500 with standard 4.0-liter V6 engine, the NV2500 HD with a choice of 4.0-liter V6 or 5.6-liter V8 and the NV3500 HD with standard 5.6-liter V8. All NV models are equipped with a 5-speed automatic transmission.
"As part of our commitment to providing 'innovation for business,' we're taking an innovative approach to offering added business solutions – high quality cargo management packages or an industry exclusive offering of custom exterior graphics – right from the launch of the exciting new Nissan NV," said Joe Castelli, vice president, Nissan Commercial Vehicles and Fleet, NNA. "We know commercial vehicle buyers customize their vehicles to meet their business needs, and we want to be part of the solution for them."
The no-charge commercial upfit packages are from Adrian Steel® and include the choice of a Cargo Management System with a steel cabin/cargo partition and three 44-inch shelving units, or a Utility Package featuring a steel cabin/cargo partition and an exterior (Standard Roof) or interior (High Roof) utility rack. The no-charge graphics package is available from Original Wraps and offers up to 70 square feet of professionally designed, exterior graphic material (installation included). Qualified commercial buyers can also opt for a $300 rebate in lieu of the upfit or graphic packages.