Chevy Volt coming soon to a reality show near you; also, Transformers 3
GM told Reuters it is looking to increase its TV entertainment spending in the coming year, in part because of a, "growing interest in reaching more women." In 2009 and 2010, GM spent an estimated $185 million on sponsorships, down from around $230-250 million in 2006 to 2008.
[Source: Reuters | Source Image: Scott Gries/Picture Group]
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