Ask a car guy what a fender is and he'll point to the front corners of a car. A musician, meanwhile, will show you his guitar. (A sailor will toss a rubber bumper over the side, but that's neither here nor there.) But now the two are coming together as reports indicate that the iconic guitar company is getting into the auto industry.
Well, almost. That'd be one bridge too far, but they are closing the divide by developing car stereos. The project is reportedly being undertaken with Panasonic, and developed specifically for Volkswagen.
The Fender-Panasonic systems will reportedly be deployed first on the Jetta, then the New Beetle and finally the new Tennessee-built Passat. Whether the VWs carrying the new audio systems will be special editions with unique "fender badges" remains to be seen.
[Source: Automotive News – subs. req'd]