The Nissan Leaf did not capture this year's North American Car of the Year Award. That crown was handed over to the 2011 Chevrolet Volt during the opening ceremonies of the Detroit Auto Show. Nissan's all-electric runabout did help the help the company win another honor in Detroit, though: Urban Wheels' "Green Company of the Year" award.
At the 15th Annual Urban Wheel Awards, which is held during the Detroit Auto Show, Decisive Media bestowed the Japanese automaker with its prestigious honor. Decisive Media said Nissan displayed environmental leadership in the automotive industry and developing what Decisive Media tags as the "most practical zero-emission product." That's gotta mean the Leaf. Decisive Media president Randi Payton said in a statement that:
That's a good point. Spend even a little bit of time looking into it, and you notice that the green car scene in the U.S. is overwhelmingly white. There's no obvious reason this should be the case, since cleaner cars can and should appeal to all people. Decisive Media's award could play a valuable role in expanding the interest zone.In celebration of the 15th Annual Urban Wheel Awards and our mission to educate multicultural consumers on advances in vehicle technology and the environment, we thought it was important to identify and give special recognition to the auto companies making the greatest strides in environmental protection and fuel efficiency.