• Jan 11, 2011
Jeep Gladiator Concept – Click above for high-res image gallery

During a roundtable meeting in Detroit, Chrysler CEO Sergio Marchionne confirmed that Jeep will be getting a new model in the near future, one that he's classifying as a "multipurpose" vehicle fitted with "a truck bed."

Although Marchionne stopped short of calling the Jeep a pickup, he did reference the 2005 Gladiator concept (above) and said "there's better than a 50% chance that you'll get one."

Just as intriguing, the perpetually sweatered-CEO told the assembled media that the cargo-hauling Jeep will come to market whether the Ram brand likes it or not, saying, "They're totally peeved off at the fact that we're going to have anything that looks like a pickup truck with a Jeep badge on it. I actually think there's space for it." So do we Mr. Marchionne. So do we...




[Source: PickupTrucks]


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    • 1 Second Ago
  • 71 Comments
      • 4 Years Ago
      With Ford getting rid of the Ranger, this may be a good replacement in the small pickup market. I hope they build it. And I still really like the Gladiator concept pictured above. I would buy that exact one.
      • 4 Years Ago
      Dodge canned the Jeep Comanchee cause it was better then the Dakota and cutting into the Dakota sales. Now looks like someone has the kahonies to stand up to Dodge. Penastar v6 or diesel will be just fine
      awesome
      • 2 Years Ago
      had a jeep truck years back and have waited a long time to see jeep come up with a truck thank you i loved my jeep 4x4. I wll be a happy camper in line to buy one right off the line fully loaded
      • 3 Years Ago
      Forgot to add--I would buy a jeep but would never buy a dodge. Hate their looks and poor reliability--I think jeep is any more reliable, but compensates for the looks as toughness.
      • 4 Years Ago
      It needs to be Dakota sized and make a 4-door model with a hemi option and I'll order one right now.
      • 4 Years Ago
      Quite the pair of red tape scissors he has.
      • 4 Years Ago
      Sounds cool, I just hope they can figure out how to make it reliable.
      • 4 Years Ago
      Jeep Pickup will be in my driveway if they make it. Have a Dodge Ram now and just love it. Would like something i can take the doors off of. also something smaller. this is it. 4wd reg cab short box please and thank you.
        • 4 Years Ago
        Sure hope Jeep can spell Diesel
      • 4 Years Ago
      Diesel and bring to market quickly! I am not waiting forever for this thing. Don't pull a camaro on us and tease, tease, tease for 4 years.

      Also, I'll bet money a year after this debuts ram gets a version. They need another truck, particularly a small one. Badge engineering lives on!

      p.s. - Don't price it out of this world either. It's a jeep, keep it simple stupid. $28,000 jeeps is insane. More insane is people buy them!
        • 4 Years Ago
        While GM only teased the Camaro for 4 years, while ChryCo has been teasing us with this Gladiator for over five.

        I dont want any "multipurpose vehicle" BS I want the effing Gladiator! Preferably with a diesel but I will settle for a hemi :)
      • 4 Years Ago
      Diesel and 6MT! lol, pipe dream
      • 4 Years Ago
      i would buy a jeep truck over a dodge truck. just awesome.
      • 4 Years Ago
      COMANCHE oh where have you been all these years!
        • 4 Years Ago
        @RowFive

        Assuming it is in fact Wrangler-based, I'm hopin its the other way around. When I look at jeeps, practicality enters my mind on the list of priorities somewhere around which side of the instrument cluster is the gas gauge on. People get jeeps because (for the most part) they place off-road capability above all else, and they're loved for it. Shoot, TJs are practically appreciating in value right now. Jeep makes wrangler-style vehicles for enthusiasts, and would be foolish to cater to the weasels who want everyone to think they're driving a jeep when they're not really driving a jeep (*cough*Compass*cough*).

        And there's nothing wrong with short beds, especially in this application. Most people who have trucks hardly use the bed for anything, and the people who actually use their truck beds on a regular basis are probably still in the comments section of an old news story arguing over whether Ford or Chevy has a better engine/transmission/frame/ashtray. Your example of the Baja is perfect for this: How many more people do you really think would have given a Subaru mini-pickup more than a passing glance if it had a bigger bed? Truck brand loyalty is fierce in the places where most pickups are sold. Its like being a member of a political party based on what you drive here in LA and TX. Companies like Jeep (and Subaru) have a snowball's chance in hell of putting a dent into that, and trying to do so would only alienate previous customers.
        • 4 Years Ago
        My guess is Ram *wont allow* a rebadge for a Jeep, os a Scrambler based off the Unlimited would be an easy way to give Jeep a truck(let) and keep Ram at arm's length. The key will be if Ram can come up with a Ram50 to sell since Dakota is so fat and ugly now.
        • 4 Years Ago
        It better be more Comanche and less Scrambler, or it will fail. Nobody uses a ridiculously short bed, but chances are just about every Dakota driver out there would prefer his/her truck look like a Jeep. Make it a Scrambler and you'll follow the Subaru Baja into low-sales obscurity.
        • 4 Years Ago
        I'm guessing more scrambler and less commanche
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