• Jan 10, 2011
Toyota Prius C Concept – Click above for high-res image gallery

The Toyota Prius V may be the newest production-ready addition to the automaker's hybrid line, but the family of Prius vehicles will continue to grow in the coming years. Toyota gave us a preview of what to expect by showing the Prius C Concept at the Detroit Auto Show – a car that will come to life in the first half of 2012. Toyota promises that it will be the most fuel-efficient hybrid (that doesn't need a plug) and will be the most "value-oriented hybrid" in the United States. You've been warned, Honda Insight.

It might look like a cartoon frog from certain angles, but what strikes us as odd is that the smaller C Concept keeps the Prius' five-door design. We were originally tipped to believe this model would be a coupe or hatchback, but even so, we aren't too put off by this five-door concept. It's pretty cute, and once its concept-spec lines are toned down for actual production, we're sure it'll fit right in with the rest of the Prius clan.

Click past the jump for Toyota's official words about the Prius C Concept and see it for yourself in the high-res gallery below.

Live photos copyright ©2011 Drew Phillips / AOL

[Source: Toyota]
Show full PR text
Prius c Concept: Small "city"-centric Hybrid Vehicle

While the current Prius has ushered hybrid technology into the mainstream, and the Prius v will provide the additional room and versatility for active families, compact shoppers are interested in a smaller hybrid at an entry price point and with superior fuel economy. The Prius c Concept, with c representing a "city"-centric vehicle, will appeal to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius.

This dynamic vehicle with urban appeal will pursue outstanding fuel efficiency in a compact package, while also providing a surprisingly spacious interior. It will include many advanced technology features, including some offered on the current Prius.

Prius c Concept is the inspiration for an additional Prius family member that will come to market in the first half of 2012 as the most value-oriented hybrid in the U.S. market with the highest mileage of any "cordless" hybrid.

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    • 1 Second Ago
      • 4 Years Ago
      Great looking lil' commuter.

      But... Oops, right rear tire is facing to the wrong direction...
      • 3 Years Ago
      I'm interested to know what mileage Toyota are expecting this to make. Is it standard Prius mechanicals in a smaller lighter body or has Toyota shrunk the size and weight of the engine as well? I don't believe Toyota will derive a great deal of benefit from a subtle shrink of a Prius in terms of fuel efficiency. When Toyota built the Hybrid Camry a lot of the gear (apart from the engine) seems to be Prius sized bits. Toyota's conservative approach seems to be to reuse as much of its proven tech as possible. Using a larger engine and heavier and less aerodynamic body weakened the hybrid returns on the Camry particularly in the city cycle. Would doing the opposite with this Prius C have the opposite effect particularly in the city cycle?
      • 4 Years Ago
      Why don't they come out with an honest-to-goodness retro AE-86 hatchback body frame and build one for a hybrid drive train while another for a traditional drive train. Leave a space in the frame for a driveshaft, then make the hybrid FWD while fitting a driveshaft for the RWD model?

      The AE-86 started out as a utilitarian econo car kind of like these hybrids are going for. So, instead of the boy racer BS sportscar image they're trying push on the name, why not just take it back to its roots?
      • 4 Years Ago
      This is the first Toyota since the 2nd gen MR2 that I actually really like the looks of and could see myself driving, to bad when it hits production Toyota will by then have completely ruined the design and instead release an ultra conservatively designed turd whose default color will be beige.
      • 4 Years Ago
      I'm digging the outside looks actually and don't think it will change too much for production.
      Don't know about that roof - unless it has some trick electrical darkening act or something.
      I'd probably prefer a normal sunroof in actuality.

      I"m very curious to know what the mpg and price are going to be.

      If toyota is not very careful in its next few steps then plug-in-hybrids are going to eat its long prepared and fussed over lunch.
      I know they have one model coming. But I really think that is going to be the wave of the future.
      Even just 10 miles or so range at reasonably full speed on plug power would cover a good deal of the daily range of a good deal of america.
      It makes the practical mpg on dino-juice go through the roof.
      Dave Plant
      • 1 Year Ago
      WoW ! Bring it on !!
      • 4 Years Ago
      It looks good. As long as they don't go around trying to call it sporty, I can see it being successful.

      Also, after all of the years of headlights crawling farther and farther up the hood, toyota has finally taken modern headlights to their logical conclusion: the A pillar. Not sure if that's a good or bad thing...
        • 4 Years Ago
        I think they could still work on moving the headlights either out to the wing mirrors, or up above the windshield next. So, maybe not the logical conclusion yet. I think the committee that's working on it is the same bunch of people who decided that all 5-doors have to have their rear door handles hidden up behind the rear door window in that black area.
      • 4 Years Ago
      Overall nice form and semi aggressive stance. This is a funky little car. It could be a design from Citroen, Renault or a Seat.
      High marks for the headlights, form and placement
      front clip
      rear clip

      Low marks for the surface finish and material treatment of the wheels.

      • 4 Years Ago
      I bet this car would be awesome with a video camera in the back the relayed messages to the driver so they can react rather than just hitting whatever you run into. Then it could be topped off with an X-men advertisement that make the car look good rather than its competing cars bad... a suggestion.
      • 4 Years Ago
      Wow! Not bad looking! A Toyota that look good and odd at the same time! I like it! I normally am not a Toyota fan but this little runabout is nice!
      • 4 Years Ago
      This thing is a gaurenteed success if it can hit somewhere of 60 mpg, or at least more than the Prius. CR-Z went the wrong way compared to the Insight.
      • 4 Years Ago
      I think this car looks great. Sure, it's a little puggish, but I could get used to it.

      Here's hoping that Toyota makes this remotely fun to drive.
        • 4 Years Ago
        That would be hoping for a lot from a car.
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