• Jan 10, 2011
2012 Volkswagen Passat – Click above for high-res image gallery

Volkswagen has serious plans for its market share here in North America. The automaker hopes to sell 800,000 cars per year in the United States by the year 2018, and it's vehicles like the refreshed 2011 Jetta and this, the all-new 2012 Passat, that will be the bread-winners moving forward.

If your first thought about the Passat's design is "big Jetta," you aren't alone. The last-generation Passat wasn't exactly a looker, but at least it stood out within Volkswagen's lineup. The new Passat honestly and truly looks like a longer, wider, taller Jetta, and the nondescript design language makes it look extremely unforgettable. It isn't bad looking, but it doesn't spark any emotion within us.

Much like the Jetta, the Passat gets a much lower price point for the 2012 model year – base pricing is expected to start around $20,000 when the car goes on sale later this year, some $8,000 below the 2011 model it replaces. Both five- and six-cylinder gasoline engines will be available, as well as a 2.0-liter diesel inline-four (the same engine we enjoy in the Golf and Jetta currently). Interior quality is much better than the dumbed down cabin of the Jetta, though we'd still like slightly more refinement, especially considering how good the interiors of $20K competitors are these days.

We've just returned from checking out the 2012 Passat live at the Detroit Auto Show, so scroll through our high-res gallery of live shots below to see the new car for yourself.

Live photos copyright ©2011 John Neff / AOL
Show full PR text
Volkswagen Reveals the All-New Passat - A First-In-Class Vehicle That Delivers Superior German Engineering and Is Built in America.

The larger, sophisticated Passat offers best-in-class rear legroom, remarkable fuel efficiency estimated at 43 mpg with a driving experience only Volkswagen can deliver.

WOLFSBURG, Germany, HERNDON, Va., and DETROIT, Jan. 9, 2011 /PRNewswire/ -- Volkswagen of America, Inc., today announced the world debut of the all-new Passat, a transformational car in Volkswagen's ambitious growth plan for the U.S. market.

Designed in Germany and made in America, the Passat was developed as a larger vehicle with premium features and handling characteristics that will perfectly match it with the tastes and lifestyles of Americans. It will be built in Chattanooga, Tenn., at the world's newest, most advanced and environmentally responsible auto assembly plant.

The new Passat, the largest ever, is the only midsize sedan that offers superior German engineering at an accessible price. The Passat TDI -- the only clean diesel option in the segment -- is expected to deliver 43 miles per gallon on the highway, with a range of approximately 800 miles.

Final pricing will be announced in the spring, but the Passat will start at around $20,000 when it arrives in dealer showrooms later this year. It will come with premium standard features that include automatic climate control and Bluetooth connectivity.

The new Passat offers best-in-class legroom, Volkswagen's Care Free Maintenance program (3 years/36,000 miles) and the safety of Volkswagen's Intelligent Crash Response System.

Volkswagen's new Chattanooga plant that will produce the Passat is part of a $4 billion investment by the company in the U.S. market. The environmentally friendly facility includes a revolutionary paint shop that significantly reduces emissions. A state-of-the-art $40 million employee training center ensures adherence to Volkswagen's exacting quality standards.

The Passat will set new benchmarks for safety, driving performance and environmental responsibility in the midsize segment.

Engine and Transmission

The all-new Passat offers three drivetrain options: a responsive 2.5L gasoline engine, a remarkably eco-friendly 2.0L TDI Clean Diesel and a powerful 3.6L VR6.

The 2.5L five cylinder engine (170 hp/177 lb.-ft.), which is being offered in the Passat for the first time, will be mated to a standard 5 speed manual transmission. As an alternative, the 2.5 multi port injection engine may be paired with a 6-speed automatic.

The quiet, four cylinder 2.0L TDI Clean Diesel (140 hp/236 lb.-ft.) has the power of a six cylinder gasoline engine and the fuel economy of a hybrid. The Passat TDI is expected to deliver 43 miles per gallon on the highway, with a range of approximately 800 miles. Volkswagen's TDI clean diesel engines, which come with a NOx storage catalytic converter, are among the cleanest engines in the world, fulfilling emissions requirements in all 50 states. Optional on the Passat TDI will be Volkswagen's legendary 6-speed DSG transmission.

The 3.6 liter VR6 (280 hp/258 lb.-ft.) makes the new Passat a top-flight sport sedan. It offers power and luxury-class driving comfort, with European-type restraint in its fuel consumption -- estimated at 28 mpg on the highway.

Gear shifting on the new Passat VR6 is handled by a standard 6-speed DSG; the dual-clutch transmission is considered the most efficient automatic in the world. This technologically advanced six-speed transmission incorporates an automatic dual-clutch system that instantly engages and disengages gears without the need for a clutch pedal. With a special computer controlling the process, one clutch is engaged on the next gear while the clutch from the previous gear is released. The results are crisp, quick shifts, without the loss of power that is experienced with a traditional manual gearbox.

Premium Features

The Passat will be offered in three trim levels, S, SE and SEL, with a total of 16 equipment levels. All will offer first-in-class safety and comfort.

The Passat's safety features include Volkswagen's advanced Intelligent Crash Response Systems, which initiates automatic safety protections in a collision -- the fuel supply and high consumption electronic equipment shuts off; the doors unlock; the battery terminal disconnects from the alternator cable; the hazard lights switch on.

The Passat also comes with a tire pressure monitoring system, ESP electronic stabilization program, ABS with braking assistant, Hill Climb Assist (with manual transmission), six airbags and an extremely rigid body structure to protect the driver and passengers.

The Passat sets new standards for comfort, with a significantly larger rear seating area, best-in-class rear seat legroom, well-designed controls and superior touring properties.

Other standard features include automatic climate control, power windows all around, air conditioning, insulating glass, a distinctive analog clock at the center of the instrument panel, cruise control, outside temperature display with frost warning, radio-CD system (MP3-capable, plus external audio input) and Bluetooth connectivity.

Premium options include 17- and 18-inch alloy wheels, power seat adjustment, leather, leather-trimmed multifunction steering wheel, a touchscreen satellite radio, a choice of Volkswagen's RNS 510 or RNS 315 navigation systems, front fog lights with static cornering lights, wood decor, new ambiance lighting, memory driver's seat, power passenger seat, and keyless access with push button start.

The Passat will also offer the new Fender premium audio system, designed exclusively for Volkswagen. In a partnership that combined quality automotive engineering and quality sound engineering, Volkswagen and Fender teamed up to bring the raw emotion of live music to the driving experience.


The Passat's balanced proportions give it a unique, timeless and dominant styling reflecting the "design DNA" developed by Walter de Silva, the Italian design chief for the Volkswagen Group, and Klaus Bischoff, the German design leader for the Volkswagen Brand. The signature clean design, with a predominance of horizontal body elements, reinforces the Passat's position as the sophisticated choice in the midsize segment. The bottom line: this car looks much more expensive than it actually is.

The key identifying feature of a strong brand is the styling of its front end. Here the Passat displays the new horizontal brand face, with the grille and headlights forming a single unit. Unlike models in the compact class, the Passat's grille is sculpted in a three-dimensional shape. Moreover, the grille stands more upright and makes a more distinctive and elegant impression in its stricter geometry.

From the side profile, the muscular ridge in the sill area creates a lively interplay of light reflections. Powerfully sculpted wheel arches emphasize the dynamic properties of the Passat. In the balance of the side profile, the roof lines flow toward the back with a nearly coupe-like cut of the rear window. Three side windows create luxury class style with a long, extended glass surface.

The rear section is also dominated by horizontal lines. The lines of the large taillights rise toward the sides, underscoring the dynamics of the elegant rear styling. Another unique feature here is the design of the two-part taillights (integrated in the rear fender and trunk lid).


The Passat shows the look of considerably more expensive cars. The new, larger Passat is 191.7 inches long and has a 110.4 inch wheelbase, which translates into a noticeable increase in rear seating space.
Like the exterior, the interior is also marked by a clean and geometric formal structure. Interior styling consistently follows the maxims of functionality. Controls are attractive and easy to operate.

The instrument panel is similar to that of Volkswagen's flagship vehicle, the all-new Touareg. Chrome trimmed gauges surround a digital multifunction display. A high-end chrome look is also applied to the air vents in the cockpit, and to the surrounds of the radio, navigation system and the climate control panels. The rotary light switch and parking brake handle button are also treated in chrome. Except for the base version, all other Passat trims have chrome interior accents on the window, mirror adjustment and trunk opening switches.

The upper and lower instrument areas are visually distinguished by various decorative accents, depending on the equipment version. Decorative elements in "Titan" design are used in the S version; the elegant "Titan Silver Printed" decor is used in the SE version, wood decor "Autumn Nut Burl" is featured in the exclusive SEL version. The accents not only upgrade the instruments, but also the center console as well as the door trim panels.

The seats are exceptionally comfortable. Even in the base version, the driver's seat is adjustable eight ways, including lumbar support.

The new Passat and the all-new Jetta are expected to be the sales leaders in Volkswagen's plan to significantly increase market share in the United States. The company's strategy is built on a broad portfolio of products that offers cars accessible to the majority as well as vehicles for car enthusiasts.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 3 Years Ago
      ...and if it didn't look like a big Jetta it would just be a mini CC with it's sculpted doors and the swooping front end. When targeting the majority of car buyers, I think this unoffensive design language can and will actually sell. The details that AB misses are the suspension changes and packaging (if there are any) which ultimately effect drivability. That is one area where others like Hyundai really lack is harmonious handling and steering feel, which one can truly say is boring.
      • 4 Years Ago
      The side profile is similar to that of the Audi A8. It is very elegant and balanced and appears more expensive than it is. I think it is something like a cheap Audi A6. I really like it, but that is because I like conservative German sedans.



        • 4 Years Ago
        Even more like the new A6, which is also too conservative for my taste.
      • 4 Years Ago
      This must be part of Martin Winterkorn's strategy of moving iron at all cost. It worked for the Big 3 in the 80's and 90's, it worked for Toyota in the 2000's, and if history repeats itself VW will have some horrendous troubles a year or two after setting all time sales records just like the others. How about instead of trying to sell X many units a year you at least make some fleeting gesture towards improving quality?

      As a poster above mentioned, it is a bit insulting for them to think that Americans want as little content as possible in exchange for a rock bottom MSRP and poor reliability. People don't buy Hondas and Toyotas just because they are cheap but because they are reliable and offer a reasonable expectation of good resale value. Volkswagen's build quality and reliability is dubious and getting worse and I think the used car market reflects that. I say this both statistically and anecdotally.
      • 4 Years Ago
      Warning: may cause drousiness. Do not look at while operating heavy machinery.
      • 3 Years Ago
      It's the same reason they were one of the first in Mexico, the can't build them in Germany and ship them to the US while still generating acceptable margins. This is an example of what they are able to produce in the US for the localized market and remain competitive.
      • 4 Years Ago
      Goodness me, this is just terrible...

      Bland big and cheap...

      What a shame VW...
      • 4 Years Ago
      "and the nondescript design language makes it look extremely unforgettable."

      I think you guys meant "forgettable"?
        • 4 Years Ago
        You can call this the footlong jetta.
        • 4 Years Ago
        "Forgettable" is an understatement. I have a feeling if I were to go into a VW dealership upon this car's release I might be greeted with "Good afternoon, sir. Would you prefer 15 feet of car or 16 feet of car?"

        This takes Audi's idea of family resemblance to the extreme. If you were to see one of these around town you would not know whether you were looking at a Passat or a Jetta unless there is an object of known size behind it.
        • 4 Years Ago
        Autoblog and grammar, not a good combination.
        • 3 Years Ago
        I'm greatly saddened. I was thinking about this as a potential replacement for my older A4, but wow, I require some design creativity. This is surprisingly vanilla and no HIDs it appears when the old Passat had turn adjusting Xenons. Major fail in my eyes.
        • 4 Years Ago
        @SU: That makes no sense. Why build a new factory, get it all tooled up, just to produce something for 2 years?
        • 4 Years Ago
        The number of blatant typos I see every day on this site's blog posts is really starting to get on my nerves.
        • 4 Years Ago
        They'll sell plenty because there's a widely held perception that VW's are the poor man's Audi (specifically the A6 here)
        It's bland all right,but so is most Japanese cars and they sell very well
        • 4 Years Ago
        The new lower priced NMS Passat, albeit more bang-for-the-(depreciating)buck for it's size/features, it does look a little stodgy (compared to the competition)...target age demographics for this Passat just went up a notch older, imho.
        • 4 Years Ago
        I read I think in Motor Trend that his car will be on the market for only 2 years, after which it will be replaced with a brand new car. So you do not really have to suffer with this one for long.

        • 4 Years Ago
        My thoughts exactly. I've been a fan of VW design...when they were giving us German cars. Now, it's the same two-cents plain, in 2 sizes.

        I'm sure both the Jetta and Jetta XL are perfectly adequate cars, but I look for a little more than adequacy. I enjoy approaching my car in a parking lot and smiling.
        • 3 Years Ago
        Regardless of typos, Kia beat them to the punch design-wise with the Optima. Makes the Passat look like a copy-cat.
      • 4 Years Ago
      How aptly titled. That is EXACTLY what i was thinking, or for that matter most of us would think. Why are these manufacturers going, S, M, L, XL with the same shape and look?
      • 4 Years Ago
      Sooo, anyone see any mention of suspension, brakes????

      If they whacked $8,000 (!!) off the base price of the current Passat, does that mean this has Jetta issues like live rear axle and drum brakes, and GM level plastics?
      • 4 Years Ago
      That's just awful! I'll take a Hyundai Sonata with much more personality and a decent price over that big German refrigerator..

      • 4 Years Ago
      /sarcasm on

      I always loved those classic lines of the Lincoln LS, nice to see VW copying it!

      /sarcasm off
      • 4 Years Ago
      hmmm.... job one for VW should be to clear out the design dept and move quickly to hire either some italians or some koreans.
      Because 'bland' is not the way forward I think.

      This is not so bad in the back with a bit of subtle german solidity.
      But that front - ehhhhhh.....
      I already forgot what it was I thought about it.... other than that it was 'forgettable', as I think the article meant to say.
        • 3 Years Ago
        That is some shocking information.

        Then again - maybe Walter was the guy at alpha whose ideas always got shot down - because they were dull.
        Who knows?

        I do know this though - VW new aesthetic barely deserves to be call an aesthetic.
        It is tragically bland.
        • 4 Years Ago
        Walter de Silva, design chief for the Volkswagen Group, is Italian. He used to work on Alfa Romeo too.
    • Load More Comments