• Jan 10, 2011
2012 BMW 1 Series M Coupe – Click above for high-res image gallery

BMW's latest introduction to the U.S. market bowed today at the 2011 Detroit Auto Show, and it's a machine that's meant to light the true enthusiast's heart aflutter: the 2012 1 Series M Coupe. We must say, it looks rather striking in the metallic orange hue you see in our live photo gallery below.

Even more importantly, the 340 horsepower put out by its 3.0-liter turbocharged inline-six engine is said to "capture the soul of the original M3." Or so they say... BMW claims this new sportster was inspired by the 1988 M3, and the German automaker's intention is reportedly to "illustrate its ability to build race car performance into a small car, capable of everyday use."

Expect to see the new 1 Series M Coupe hit dealership lots in the spring of 2011 for $47,010, in limited quantities according to BMW. In the meantime, check out the live photos in our high-res image gallery below.



Live photos copyright ©2011 Jeremy Korzeniewski / AOL


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  • 38 Comments
      • 4 Years Ago
      Trying to like it, but it's just too expensive and too heavy. And the old 1-series look isn't too great, either. :/
      • 4 Years Ago
      My biggest problem with the 1 series is how "thick" it feels, as if there are unnecessary layers of material separating me from the driving experience. From interior plastics to the feel of the controls the lack of purity is disheartening to someone who's earliest experiences with BMWs was the 78 320i, and mid 80s "eta" 325s.

      I'm sure this 1 will go like stink, but it is too much a luxury piece for my tastes. The price isn't terrible, but it isn't great either. I'd take far less content and luxury (ergo weight) for a real BMW: A very safe car with impeccable dynamics and just enough content to make driving comfortable.

      Too bad the market disagrees.
      • 4 Years Ago
      Almost $50k??? They really think their $hit doesn't stink. I wonder if this means the next M3 will hit the $80-90k area and finally compete with a GTR?
      • 4 Years Ago
      $47,010 huh? Yeah, ok....
      • 4 Years Ago
      That front bumper is way over-sculpted.
        • 4 Years Ago
        I imagine that would be a very difficult 3M job.
      • 4 Years Ago
      Mmmm... SEXY!!
      • 4 Years Ago
      "capture the soul of the original M3," thats more marketing than engineering. sadly i know too many who have bought into the marketing, and they are already erroneously calling it the M1.
        • 4 Years Ago
        Seriously, this car is no e30. Its the same size as an e36 but much heavier. I'd rather drive either of those m3s than this.

        Drop a 1000 lbs then talk about the spirit of the 88 m3.
      • 4 Years Ago
      "BMW claims this new sportster was inspired by the 1988 M3"

      The ~3500lbs isn't very inspiring....
      • 4 Years Ago
      The reason I would be a BMW over a Ford GT 500 or similar muscle car is the refinement, the luxury, and the just overall nicer feeling of being in that type of car. The thing is the 1 series has a lot of hard plastics and isn't as refined as a 3 series. But this costing more then a 335i and so close to a M3, just makes you wonder why?
      • 4 Years Ago
      Can we please stop comparing the M3 and the Mustang?

      One is a pony car. One is a luxury car. You'd expect one to be cheaper and likely faster at the track. This should not be a surprise.

      But there shouldn't be much overlap in buyers, either. I'd much rather an M3 or a C63 than a Mustang. To me Mustangs look like the type of car a teenager should be driving, not an adult man. I have a ton of respect for the thing but I wouldn't touch it with a 10 foot pole. I'm only 30 but I think I'm at least 5 years past an age that's Mustang appropriate.

      People either feel this way, and look at the M3, or they disagree that the Mustang looks inappropriately young, and they look at that.
      • 4 Years Ago
      All they need to do is drop all the iDrive and usless controls (or at least make them optional), cut about 1000 pounds, give it a real engine (i6, no turbo, 9000 rpm), and lower the price a lot.

      I don't mind the front bumber, but the fake vent on the side is kinda annoying.
        • 4 Years Ago
        I wouldn't even mind seeing a revised S54 in there... might make sense from a cost perspective as the S65 is more expensive/belongs in the M3. The engine is a defining factor in an M car.. so I'm with you on that. i6 all the way.
      • 4 Years Ago
      remember when the m3 was 50k? (before dealer markup due to demand)
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