We'll admit it – while it has its virtues, the Honda Ridgeline certainly isn't our first (or second... or third) choice as the best truck currently on sale. Apparently, consumers agree. In fact, Honda only sold 16,142 Ridgelines in 2010, and when you compare that to the fact that General Motors sold 24,642 of the somewhat underwhelming Chevrolet Colorado pickups, the business case for the Ridgeline seems very weak, especially in lieu of the recent death of Honda's other offbeat all-terrain offering, the Element.
According to USA Today, however, the Ridgeline isn't headed for the Great Parking Lot in the Sky just yet. Quite the contrary, actually. American Honda's executive vice president, John Mendel, says the Ridgeline has developed a very strong following over the years, telling USA Today that Honda believes it has "a ways to go on the Ridgeline."
This in mind, we'd expect to see a refreshed version of Honda's truck within the next few years. If Honda is seriously committed to offering the Ridgeline, let's hope the automaker can broaden its appeal to truck shoppers, because if dismal sales numbers continue, Honda may have no choice but to change its tune and reach for the axe.