• Jan 7, 2011
2011 Volkswagen Touareg – Click above for high-res image gallery

All signs may be pointing to ever steeper gas prices by the end of the year, but according to Bloomberg, that may not be enough to stop Volkswagen from unleashing a new wave of SUVs (or more than likely, CUVs) on the American market. VW head honcho Jonathan Browning has been quoted as saying that the company wants to expand its portfolio of compact SUVs in short order, and that eventually, there may be room for growth in the larger SUV market as well. Of all the vehicles sold in the U.S. last year, SUVs and crossovers made up 29 percent of the mix.

As of right now, Volkswagen only offers two utility vehicles in the States – the compact Tiguan crossover, which, according to Bloomberg, sold 20,946 units last year and the larger Touareg SUV. Volkswagen only managed to move 4,713 Touareg models in the U.S. in 2010, but the new model (shown above) is expected to help the line's fortunes. The company's planned expansion of its SUV offerings is part of a larger offensive designed to net the company U.S. sales of one million vehicles by 2018. Doing so would mean tripling the company's current sales, so the automaker is invested in exploring new ways to bring buyers to the showroom.



Photos copyright ©2010 Jonathon Ramsey / AOL

[Source: Bloomberg]


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    • 1 Second Ago
  • 43 Comments
      • 4 Years Ago
      Just like with his response to NYC Snow Storm, Bloomberg is LATE AGAIN.

      VW has been talking about its expansion in USA for years now and since Americans like cars that can maneuver well on parking lots and have zero ability to go off road one can easily assume that SUVs would be on the list of vehicles VW would develop and produce for its market share increase in USA.
      • 4 Years Ago

      ....".. so the automaker is invested in exploring new ways to bring buyers to the showroom."

      Wow,,,,,,,,,that's amazing! They haven't listened for years and they build a $1BL factory here to make 'American market VW's,,,,then they are 'invested in exploring new ways to bring buyers to the showroom.' After they give us a cheaper Jetta, and the new - hold your breath! - the NMS!!!!!! Then they state they want to explore how to get us into showrooms..hmm, kind of putting the cart before the horse.

      Oi,,,,, how can they be so smart yet be so s t e w p u d??? You mean they might actually build a Tiguan that actually is a wagon? You know, with more room inside? Or have something like the Touran? Something like FORD IS BRINGING OVER HERE - THE C-MAX?

      Intellectual snobery + we know what's best for you + arrogance + not knowing how to listen = VW

      • 4 Years Ago
      What about the Microbus?
      • 4 Years Ago
      that 4 door pick up and sell down south won't be to bad...
        • 4 Years Ago
        I think you were trying to say something like: Sell that Amarok, which will be sold in SA, and probably even Mexico, up here, and I'd call it an SUV just so VW can increase their SUV sales.

        Close?
      • 4 Years Ago
      The Touareg is simply WAY too expensive to be competitive in this market. It really needs to be Jettafied and built in North America if they want to sell more than 4,000.
      • 4 Years Ago
      Sport Utility Cars will be the next big segment after the SUV and CUV craze.
      Imagine a car that rides higher than an average car ,offers utility,better gas milage and performance than a SUV/CUV

        • 4 Years Ago
        @Heavygear
        .Yes ,Thank You very much like that.
        I saw a lot of those vacationing in Maine.It seems people need the availability of 4 wheel drive,economy and utility but don't want to spend so much on a CUV/SUV.
        It would be great to see that segment develop
        Also to sport utility sports cars.
        Seems like people want their vehicles to be more usable.
        • 4 Years Ago
        Sport Utility Cars = Station Wagons (the forbidden words!)

        And they tend to cost as much if not more as CUVs and smaller SUVs. At the same time you lose the ground clearance, which can be a huge consideration if you have to deal with snow a lot. That's the main reason I got rid of my Saab station wagon recently. I'd get stuck in snow too often. I got my wife's car and she got a new Mitsubishi Outlander Sport AWD, which handles fantastically in snow. Fuel economy is something like 24 city/29 hwy for the AWD model. Only the Jetta wagon TDI (which I used to own one) did better mileage-wise, but it cost way more and would take years to break even. We did look at other station wagons (Subaru/VWs) and they didn't make financial sense. CUVs did though.
      • 4 Years Ago
      Hey VW, if you want to see more units, how about off something no one else can/does. May I suggest a new Bus (T-5 or better), not re badged american van, pop-top, 4 motion, TDI, seating for 7 + the dogs. Keep it utilitarian but maybe offer leather for the fu-fu's out there that feel the need for rawhide on their toosh..
      • 4 Years Ago
      • 4 Years Ago
      Yes, because that type of shortsighted thinking worked out so well for other companies in the past like GM and Toyota.

      OH WAIT.

      Effing idiots. With China and India's automotive sector literally exploding, there is going to be a huge increase in demand for gasoline in 5-10 years, even more after that. Know what that increased demand results in? High fuel prices! Anybody who's putting R&D into SUVs at this point is a certified moron and should be banned from reproducing.
        • 4 Years Ago
        Most compact crossovers now get the same damn mileage as your average compact car. Large SUVs are toxic, but in an era where a seven-passenger family crossover can get 28mpg and a small one can get 32, you're crazy not to participate in a market that's 29% of the car market as a whole.

        Besides, VW leads with diesel tech. A diesel small crossover could get 35mpg, and would sell like hotcakes if fuel prices get high. Nobody wants tiny hatchbacks.
        • 4 Years Ago
        Dont know where you been but did you read 29% is a big number...SUV's didnt crash the market..They still sell in large numbers and on the GM comment it's a to fail...They have been the sales leader in the US for as long as I can remember...Try to really think how a sales leader still manages to lose money? hint "overhead"
      • 4 Years Ago
      Wasn't the Touareg (or am I thinking of the Tiguan) the least reliable out of ANY vehicle sold in the US market?
        • 4 Years Ago
        The Touareg is, but the Tiguan is not far behind though.

        Two late model (both 2006+) Touaregs were LEMONED where I work, which is two out of the four that were lemoned. I have a co-worker with a Tiguan as well and it isn't exactly reliable either, with transmission and electrical problems.

        VWs reliability is pretty much nonexistent.


        VW needs to really focus on their reliability instead of just pumping out more vehicles. People don't buy what isn't reliable, and honestly, VW has a terrible track record.
      • 4 Years Ago
      The only SUV/CUV I'd bring to the US is the CrossPolo. Maybe work on a Passat 4-motion wagon CUV like the Outback. Anything other than those two models is a waste of time b/c bigger SUVs are probably not going to make the top 20 list anytime soon. That list is populated with trucks (VW shouldn't play with trucks), midsize sedans, compact sedans, and small SUVs.

      Jetta, Passat, and Tiguan have all got to get cheaper and more reliable if VW plans to take sales off of Corolla/Civic, Camry/Accord, or RAV4/CRV. New models will merely distract from the reliability imperative.
      • 4 Years Ago
      Well its pretty simple VW, give us a tiguan tdi that gets in the upper 30's mpg and everyone will buy one.
        • 4 Years Ago
        Unfortunately, not when it will be near 30k and over.

        • 4 Years Ago
        The real trick there would be selling it for under $30k, because it'd need urea injection and that ain't cheap. A reasonably priced diesel would be great, but if it costs a lot, a 32mpg Sportage starts at $20k and the price difference buys you a lot of gas and carbon offsets.
        Carlos
        • 4 Years Ago
        I agree to the power infinity! I would love to drive a small diesel suv.
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