• Jan 7, 2011
Ford Focus Electric – Click above for high-res image gallery

The Chevrolet Volt and Nissan Leaf may have stolen the show for electric vehicles in 2010, but Ford is hoping to make big waves in 2011 with its first EV passenger car, the Focus Electric. The zero-emissions Focus hatchback makes its official debut at this year's Consumer Electronics Show and Ford says the car will officially launch at the end of 2011 here in North America, with European customers expected to take delivery sometime before 2013.

Visually, the Focus Electric has an improved aerodynamics package to improve drag, incorporating a new front fascia that looks like something right out of the Aston Martin school of design. (Too bad this isn't the Cygnet, huh?) The only other major design changes are the addition of a charging port with an LED ring to the left of the driver's door and a new set of 15-spoke 17-inch alloy wheels wrapped in low-rolling resistance tires. And speaking of LEDs, while the gasoline-powered Focus' LED eyebrow above the headlamp is only available in Europe, Ford tells us that the North American-spec Focus Electric will wear this bit of accent lighting when it hits production.

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Live photos copyright ©2011 Damon Lavrinc / AOL

[Source: Ford]

The Focus Electric is powered by 100-kilowatt electric motor with a 23-kWh battery, capable of producing 123 horsepower and 181 pound-feet of torque at its peak. Ford says its EV can reach a top speed of 84 miles per hour, and while the official range hasn't been disclosed just yet, we're told it should be able to travel up to 100 miles on a single charge (just like the Leaf). Speaking of charging, Ford says the Focus Electric can be fully charged in just three hours from its 240-volt home-installed charging station, though the car will take up to 20 hours to charge via a standard 120-volt outlet.

2012 Ford Focus Electric charging

What's most interesting, perhaps, is how Ford is prepared to make EV ownership as easy as possible. The two-piece, wall-mounted charging stations can be purchased and installed from the folks at Best Buy, and the automaker has created a new MyFord Mobile app that allows you to monitor and interact with your Focus Electric at all times (click here for our full hands-on experience of the app). What's more, Ford has partnered with Microsoft to offer value charging, a system that "allows our customers to reduce their electricity costs by taking advantage of off-peak or other reduced rates from their utility without a complicated set-up process," the automaker explains.

Ford will build the North American-spec Focus Electric alongside its gasoline counterpart at the Michigan Assembly Plant in Wayne, Michigan, and a decision is currently being finalized on where Euro-spec Focus EVs will be built. For the full raft of details, follow the jump for the official press release, and scroll through our high-res gallery below to see the new EV from all angles.



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Live photos copyright ©2011 Damon Lavrinc / AOL


Show full PR text
INTRODUCING ALL-NEW FOCUS ELECTRIC – GO FUEL-FREE WITH FIRST ZERO-EMISSIONS PASSENGER CAR FROM FORD

• All-new Ford Focus Electric is the first fuel-free, rechargeable passenger car from Ford and one of five new electrified vehicles Ford will deliver by 2013 in North America and Europe

• Focus Electric will offer a mile-per-gallon equivalent better than Chevrolet Volt and competitive with other battery electric vehicles

• The all-electric Focus is capable of fully recharging in three to four hours at home using the available wall-mounted 240-volt charge station – charging in half the time of the Nissan Leaf

• The new Focus Electric offers value charging, powered by Microsoft, to help owners in the U.S. charge their vehicles at the cheapest utility rates, lowering the cost of ownership

• Focus Electric provides a special version of MyFord Touch™ driver connect technology especially for electric customers and introduces MyFord Mobile, a smartphone app and website for monitoring key vehicle functions and charge settings while mobile

DEARBORN, Mich., Jan. 7, 2011 – Ford Motor Company unveiled today its all-new Focus Electric – the company's first-ever all-electric passenger car. The zero-CO2-emissions, gasoline-free version of Ford's popular small car is the flagship of the company's growing fleet of hybrid, plug-in hybrid and all-electric vehicles coming to North America and Europe by 2013.

"Focus Electric is the flagship of our new family of electrified vehicles, showcasing our commitment to offer consumers choice when it comes to fuel-efficient or fuel-free vehicles," said Derrick Kuzak, Ford group vice president for Global Product Development. "Its advanced powertrain will deliver significant energy efficiency advantages and zero CO2 emissions without compromising driving enjoyment. And its suite of smart driver information technologies will transform the way customers think about energy usage and their transportation needs."

The Focus Electric will launch in late 2011 and is designed to offer enough range to cover the majority of daily driving habits of Americans. It will offer a mile-per-gallon equivalent better than Chevrolet Volt and competitive with other battery electric vehicles.

A full recharge is expected to take three to four hours at home with the 240-volt charge station –half the charge time of the Nissan Leaf.

Focus Electric introduces new features and technologies – including a unique version of the MyFord Touch driver connect system especially for electric vehicles, a new value charging feature powered by Microsoft and a smartphone app called MyFord Mobile that helps plug-in owners control their vehicles remotely.

The sleek and stylish five-door hatchback leverages Ford's global C-car platform shared by the gasoline and diesel-powered Focus models, which debuted at the 2010 North American International Auto Show and were launched at the Paris Motor Show in September.

Both Focus gasoline and electric variants to be sold in North America will be built at Ford's Michigan Assembly Plant in Wayne, Mich., with production powered in part by one of the largest solar energy generator systems in the state.

For European markets, a decision on where the Focus Electric will be built is currently being finalized.

Focus Electric is one of five new electrified vehicles included in Ford's electrification strategy. Initial deliveries of Transit Connect Electric began in North America at the end of last year and the vehicle will be launched in Europe later in 2011.

A real car

Not only is Focus Electric designed to provide outstanding energy efficiency and reliable operation, it also delivers real driving enjoyment. The all-electric powertrain and single-speed transmission provide immediate responsiveness and smooth acceleration when the driver pushes down the accelerator, up to a top speed of 84 mph (136 kph).

Much of Focus Electric's steering, handling and braking feel is shared with the agile, sporty, fuel-powered Focus models upon which it's based, making Focus Electric a dynamic driver's car. At the same time, the absence of a gasoline or diesel engine and outstanding aerodynamics lead to a remarkably quiet, comfortable in-car experience.

"More than any other electric vehicle on the market, Focus Electric loses none of the dynamics and quality of driving a traditional car," said Sherif Marakby, director of Ford's electrification programs and engineering. "It shares many of the same premium components and features as its gasoline-powered counterpart, while delivering distinct efficiencies and a uniquely exciting driving experience."

Focus Electric offers a host of standard safety and security features including six airbags and electronic traction control, along with hands-free SYNC® telephone connectivity and MyKey® for North America. Extensive eco-friendly materials, such as bio-foam seat cushions and recycled fabrics also are featured in the vehicle.

Other standard features on Ford Focus Electric for North American customers include a unique execution of MyFord Touch driver connect technology, 15-spoke 17-inch aluminum wheels, a 60/40 split rear bench seat, push button start, AM/FM/CD/MP3 Sony® Audio with nine speakers, Sirius® Satellite Radio with Travel Link, HD Radio™ and voice-activated Navigation System.

Plug and play


Future owners of the Focus Electric will likely recharge the car's advanced, Ford-engineered lithium-ion battery pack at home on a daily basis, using the recommended 240-volt wall-mounted charge station that will be sold separately or the 120-volt convenience cord that comes with the vehicle.

When plugged in, the Focus Electric onboard charger converts AC power from the electric grid to DC power to charge the liquid-cooled/heated battery pack.

"We're very excited about the potential of Focus Electric in the marketplace. With so many of us accustomed to recharging mobile electronics on a daily basis, we're confident our customers will take to the vehicle recharging process just as easily, because that's exactly what it is – easy," said Nancy Gioia, Ford director of Global Electrification. "Not only have we made the practice of plugging in simple and straightforward, we're working with leading technology companies and the utility industry to make the EV experience empowering and engaging."

An empowering experience

Focus Electric owners will be provided with a suite of driver information systems – on-board and off-board – designed to help them manage the recharge process, manage the most eco-friendly route on-board, monitor battery state of charge and maximize energy efficiency to optimize their driving range. This carefully engineered set of tools is designed to give Focus Electric the edge over competitive products, providing new electric vehicle owners the information they need to enjoy all the freedom gas-free driving has to offer.

Among these tools is a unique execution of MyFord Touch driver connect technology. Thoughtfully developed for electric vehicle owners, it offers innovative presentation of vehicle information, such as battery state of charge, distance to charge point, the corresponding range budget and expected range margin. The system's MyView feature allows drivers to access even more vehicle data including the electrical demands of vehicle accessories such as air conditioning, which can impact driving range.

Just as the growing leafy vine of first-generation SmartGauge™ with EcoGuide represents fuel efficiency in the Ford Fusion Hybrid, the cluster display in Focus Electric uses blue butterflies to represent the surplus range beyond one's charge point destination – the more butterflies there are, the greater the range.

Ford designers were inspired by the phenomenon known as "the butterfly effect," in which a small change, like choosing to drive an electric vehicle, can have an enormous impact. To reinforce the message, at the end of each trip a display screen provides distance driven, miles gained through regenerative braking, energy consumed and a comparative gasoline savings achieved by driving electric.

The cluster is also integrated with the MyFord Touch map-based Navigation System using the vehicle's center stack 8-inch touch screen. After adding their driving destinations, including their next charge point, into the vehicle's Navigation System, the vehicle will coach drivers on how to achieve the desired range – or if travel plans need to be adjusted. The on-board Navigation System provides an EcoRoute option based on characteristics of efficient EV driving.

Remote control

Off-board, Focus Electric owners in North America will be able to maintain constant contact with the car anywhere they have mobile phone access using the Ford-developed MyFord Mobile app.

MyFord Mobile is an app that enables access via a smartphone or web-based interface to:
• Receive instant vehicle status information
• Perform key functions remotely
• Monitor the car's state of charge and current range
• Get alerts when it requires charging or has finished charging
• Remotely program charge settings and download vehicle data for analysis

The feature also allows the owner to program the vehicle to use electricity from the grid to heat or cool the battery and cabin while plugged in – called preconditioning. For example, during hot summer months, owners can preprogram the car the evening before to be fully charged – and fully cooled to a particular temperature – by a certain time the following morning. Users can also locate the vehicle with GPS, remotely start the vehicle and remotely lock and unlock the car doors.

Working with MapQuest®, MyFord Mobile can communicate charge station and other points of interest to Focus Electric using SYNC's Traffic, Directions and Information (TDI). Turn-by-turn guidance is provided by the in-car map-based Navigation System. Drivers can also get up-to-date charging station information in their vehicle directly through SYNC TDI simply by connecting to SYNC Services.

Value charging


The new Focus Electric offers a unique value charging feature, powered by Microsoft, to help owners in the U.S. charge their vehicles at the cheapest utility rates, lowering the cost of ownership.

"Value charging allows our customers to reduce their electricity costs by taking advantage of off-peak or other reduced rates from their utility without a complicated set-up process," said Ed Pleet, manager, Ford Connected Services Organization. "This is a 'set it and forget it' approach for the customer to reduce energy cost."

The tool is designed to help customers avoid unnecessary expense by providing an optimized charge. In the future, these smart charging habits will help utility companies understand and better manage the demands placed upon the electric grid because of electrified vehicles.

Getting charged up


Focus Electric owners are likely to handle one of the vehicle's charge cord connectors two or more times each day. That's why Ford worked with supplier Yazaki to provide an industry-standard five-point plug that is ergonomically comfortable to hold as well as durably and distinctively designed.

The plug handle uses a matte-finished black rubber that allows for a comfortable, non-slip grip. The plug head is shielded with a protective glossy white plastic.

When the cord set connector is plugged into the vehicle's charge port, which is conveniently located between the driver's door and front wheel well, it activates a light ring that loops around the port twice in acknowledgement of connectivity. The light ring then illuminates in quadrants as the vehicle charges. Flashing quadrants represent charge in progress and solid-lit quadrants show stages of charge completion. In the unlikely event of a fault, the entire ring will flash. When the entire ring is solidly lit, the vehicle is fully charged.

Batteries included

Focus Electric will be powered by an advanced lithium-ion battery system engineered by Ford in cooperation with supplier LG Chem. The battery system utilizes heated and cooled liquid to help maximize battery life and fuel-free driving range.

Thermal management of lithium-ion battery systems is critical to the success of pure electric vehicles. Focus Electric uses an advanced active liquid cooling and heating system to precondition and regulate the temperature in its larger, more complex lithium-ion battery system.

The active liquid system heats or chills a coolant before pumping it through the battery cooling system. This loop regulates temperature throughout the system against external conditions. On hot days, chilled liquid absorbs heat from the batteries, dispersing it through a radiator before pumping it through the chiller again. On cold days, heated liquid warms the batteries, gradually bringing the system's temperature to a level that allows it to efficiently accept charge energy and provide enough discharge power for expected vehicle performance.

"Focus Electric is the culmination of years of research and development," said Kuzak. "More importantly, it's the start of an exciting new era for Ford and our customers."


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    • 1 Second Ago
  • 85 Comments
      • 3 Years Ago
      Might as well get this stupid electric car notion tried and died once again. Tired of listening to this pie in the sky dream world of electric cars. In five years they will again be gone from site and none too soon. Even if the pollution from making the batteries weren't so bad they can only be built in S Korea, and even if we buikt a 100 newnuclear reactors to charge them instewad of burning more coal and diseal, you still can't drived them in snow country, about half the USA so they are no more than a summer fun toy for half of us. Try eliminating half the USA from your potential clients and see how far your business grows...lmao
      • 4 Years Ago
      I really like the idea behind the Volt and its extended range, but I'm starting to think that maybe a pure EV would have been the way to go. Not as impressive a feat of engineering, but probably less costly to design, and it will probably get similar sales.
      • 4 Years Ago
      Actually, I think there would be more comments about how unoriginal Toyota and the Japanese are for aping an Aston Martin grille.
      fgibbons598
      • 3 Years Ago
      I want a small gas engi;ne in this vehicle so it will compare to a Pirus. How can I drive this vehicle from CA to IL. Cant be stopping every time I get x amt of miles on it to recharge.
      • 4 Years Ago
      I finally feel at least one American car company, Ford, gets it. @victor 100k miles in my 2008 Prius and I can say the seats are very comfortable even on long drives and I am heavier than most drivers.
      • 4 Years Ago
      Finally, a good looking electric. Now if only it had a 300 mile range...
      • 4 Years Ago
      The front feels a little Aston
      • 4 Years Ago
      Wow! Nice looks! I think the grill can be improved on though... why so big ? How long until someone sells a blockoff kit for aerodynamics? ;)

      "Ford says its EV can reach a top speed of 84 miles per hour"
      This means it will be putzy on the highway at 70mph.. :/

      23kWh means it will be similar to the Leaf in it's abilities.

      3 hours charge time on a 240v means that these cells can handle a crapton of amps at once, that's cool.. that beats the hell out of the Leaf's 240v charge time.

      So Ford is gunning for Nissan? let's see the price!
        • 4 Years Ago
        Why does it matter if it doesn't have a lot of reserve power at 70mph? How many times in life have you needed to go from 70-85mph quickly? How many times have you needed to go over 75mph at all?
      • 3 Years Ago
      I am stoked about this car, American rather than Japanese.

      Here is a dedicated forum for Ford Focus Electric owners to discuss the upcoming vehicle:

      http://fordfocuselectric.com
      • 4 Years Ago
      Does anyone see the extortion that's happening with automakers and the electric companies? When we've been traveling to outer space for 40-plus years on the taxpayers dime yet we cannot seem to make a car that can go and equivalent amount of distance on electricity versus a tank of gas! It makes me wonder who has the most to gain by limiting the technology progression that would increase our right to life, liberty, and the pursuit of happiness! I say to the automakers S!@# or get off the pot!!!
      Susan
      • 4 Years Ago
      I have a 2009 Focus SES, and I would still be driving my 2008, if I hadn't totaled it. I love my Focus. It has plenty of power and gets great gas mileage. I drive a total of 52 miles per day going to work and back, and the most I've ever spent to fill up my tank is $26, and that lasts me all week. I think I'd rather fill up my tank once a week than have to charge my car three times a week. What a hassle. Plus, the article didn't address how much the sticker price of this car will be, and there's no telling how much your electric bill would increase. Of course, for someone who works five or 10 miles from home, it might be worth looking into.
        • 4 Years Ago
        @Susan
        plugging in a car when you get home in the evening doesn't sound like much of a hassle to me. Provided of course you have a driveway. Driving out of your way to a gas station once a week does sound like a hassle to me, when you compare it drive to work and back, repeat.
        • 4 Years Ago
        @Susan
        Actually, you're pretty much their target customer. A 50 mile round trip daily, followed by a nightly recharge, and you could cut your weekly commuting expense to about $8 or so. Granted, you'd only be saving ~$18/week, or $1000/year, so it'd probably take you 8 years to recover your costs, including tax credits...
      • 4 Years Ago
      With all these electric cars coming out, has the plug been standardized so an adapter isn't needed for the refill stations that will be popping up in public?

      Also, will there be a locking mechanism so some a-hole doesn't come along and pull the plug while you're at work and you come back to an empty battery?
        • 4 Years Ago
        Plug has been standardized already. Dunno about locking it though.
        • 4 Years Ago
        If they've got the balls to get through a live 240V,20A+ cord and its insulation, more power to them. Their Darwin award will follow.
        • 4 Years Ago
        Seems like it should be fairly simple to design a standardized receiving hole on the plug that would made to a sliding bolt on the car, with the sliding bolt's lock already set up to use the ignition key.
        • 4 Years Ago
        I'm sure you could figure something out...maybe something similar to the security tethers that you use for laptops and computer monitors? Sounds like something the aftermarket could take care of quite easily.
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