To honor this milestone, Rolls-Royce is marking all 2011 models with the words "Spirit of Ecstasy Centenary – 2011." It will be etched into the base of the ornament.
In addition, Rolls has planned various celebrations throughout the year to honor specific dates relevant to the Spirit of Ecstasy. For example, February 6th marks the date when the design was first trademarked and Rolls-Royce will host a drive through London to commemorate the occasion. More events are to be revealed as the year progresses.
Rolls-Royce Motor Cars is celebrating one hundred years of the Spirit of Ecstasy, the famous flying lady mascot that inspires owners, enthusiasts and those working for the world's pinnacle luxury brand.
To mark a year of celebration, every Ghost and Phantom produced at the home of Rolls-Royce in Goodwood will bear a Spirit of Ecstasy with the inscription Spirit of Ecstasy Centenary – 2011. This will be etched into the base of each statuette, in a specially selected font ITC Willow.
A number of events have also been planned to mark this special year. On 6 February – the date on which Charles Sykes' Spirit of Ecstasy design was first registered – Rolls-Royce Motor Cars will host a drive through central London. One hundred contemporary and historic Rolls-Royce cars will make their way through the capital's streets taking in key landmarks en route, such as Berkeley Square and Conduit Street, the current and original homes of Rolls-Royce in London.
"The Spirit of Ecstasy is perhaps the most famous automotive icon, gracefully adorning the prow of Rolls-Royce models past and present," said Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars. "She was an inspiration for the founding fathers of our great company, as well as for owners and enthusiasts through the generations. Today her image continues to inspire and drive those of us who are fortunate enough to work for this unique brand, making the world's most exclusive and desirable cars."
Rolls-Royce Motor Cars will reveal details of further Spirit of Ecstasy inspired initiatives and events throughout her centenary year.