• Jan 6th 2011 at 5:31PM
  • 53
2010 was as rough a year as Toyota has experienced in many-a-decade, but the Japanese automaker reportedly senses a rebound in 2011. The Detroit News reports that team Toyota predicts that in 2011 it will outpace industry growth due in part to 10 revamped models across its Toyota, Lexus and Scion brands.

And Toyota isn't just optimistic about its prospects in the year ahead; the automaker feels sales will jump to 12.5 million units on an annualized basis, up a million units from 2010. Many industry analysts polled by The Detroit News seem to agree with that sentiment as well, with figures ranging from 12.5 to over 13 million cars and trucks sold in 2011. Further into the future, Toyota reportedly sees sales hitting 15 million units by 2015.

After the year Toyota had, we are a little surprised that the Japanese automaker is this bullish on 2011. But then again, Toyota struggled as much with an aging lineup as it did with millions of recalls. Ten new models can go a long way toward repopulating dealers with new customers, especially if U.S. car buyers can forget about 2010 as fast as Toyota hopes they do.

[Source: The Detroit News]

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    • 1 Second Ago
      • 4 Years Ago
      After owning 3 tacomas in a row I left Toyota. BS went up, quality was going down. Bought a 2010 wrangler... what a fun ride :-)
        • 4 Years Ago
        That's a serious upgrade - congrats!
        • 4 Years Ago
        @Erik Thanks

        I was a Toyota guy for a long time, but every new tacoma was less reliable and cost more. The rusted out frame in my 02 and they way Toyota Corp handled it was the straw. I always wanted a Jeep and if quality was going to be questionable with Toyota why not try a Jeep, nothing to lose. While they are also not issue free, it is the most fun I have had with a vehicle in years, top/doors off in summer, off road, excellent winter vehicle. The 2012 will bring Penatstar V6 and even more reliability. A Wrangler is a TON of fun :-)
      • 4 Years Ago
      The only way Toyota will ever see even a slight increase in market share is they first need to realize that they royally screwed themselves in a major hole by taking a page from the Big 3 history books, not only in the recall scandal, but also sitting on their coattails with a god complex (thinking that they are supreme and people will recognize their errors by not buying a superior reliable Toyota). They simply just can't pretend to wipe the past as if it was just a speck of dust. They should be very lucky they have customers now.

      If Toyota ever hopes to achieve their goals then they really need to at the least follow the trend that most manufacturers are doing, mainly, once again, like Hyundai & Kia, and Ford. The last Corolla refresh was nothing more than an insult to loyal Toyota loyalists. It shows that Toyota does not care what the consumer wants and thinks that people will buy them anyway because they are Toyota. GM, Ford and Chrysler did just that and learned a very harsh lesson because of it. They also saw their market share continue to plunge down the drain. Ford at least recognized their mistakes and is enjoying their success while becoming quite profitable because of this. They just need to quit being stubborn about bringing the new Ranger here and they will be totally profitable all across the board and have the entire market covered.
      Getting back to Toyota they need to do a major redesign throughout their entire line of cars and trucks. They need to first start with a brand new redesign of the Camry and Corolla. They are both no longer competitive as the Sonata, Elantra and Fusion, Mazda 3, and Civic are killing their sales. No more carrying over old lines from previous models.
        • 4 Years Ago
        He's right, the Camry *and* Corolla are hardly competitive anymore.
        • 4 Years Ago
        New Camry comes out this summer
        • 4 Years Ago
        "They need to first start with a brand new redesign of the Camry and Corolla. They are both no longer competitive as the Sonata, Elantra and Fusion, Mazda 3, and Civic are killing their sales. No more carrying over old lines from previous models."

        LMAO! The Camry was once again the best selling car in America, and the Corolla was best selling in it's class. This despite Toyota scaling back fleet sales while everyone else increased it AND they also stopped selling these models oin January before proving the UA cases were caused by driver error.
      • 4 Years Ago
      What i find ironic is the fact that ever sense NHTSA, NASA and any other US governing body that has been employed to investigate UA in Toyota have obviously found NOTHING because virtually nothing has been published. If these bodies had uncovered a genuine problem with Toyota vehilces then i can absolutely guarantee that every single aspect of thier enquiry would be made VERY PUBLIC however considering thier investigations are obviusly finding nothing then nothing is being published ... mmm !!

      I clearly remember at the start of 2010 some dingbats were slamming Toyota for having electronic issues associated with thier cars however no electronic issues have been identified by any investigation including those by NASA.

      Where are these dingbats now ... mmm !!

      • 4 Years Ago
      2011 Highlander and 2011 Sienna have had huge sales increase. Camry, RAV4 get redesigns this year for 2012 and thats gonna be something to look out for.
        • 4 Years Ago
        They still have to overcome a lot of negative feelings toward their products and all has not 'come to light' on that yet! Don't think it's going to be quite the year they're planning!
      • 4 Years Ago
      Some here claim that it was all driver error with Toyota SUA, but then tell me - why did Toyota recall millions of vehicles to address those very concerns? Didn't have anything better to do? I think not.

      And to those that think the memory of Toyota's 2010 debacle will quickly fade, I must add that I participate in several automotive forums and nary a month goes by without someone mentioning Chevy Vega engines or Ford Pinto gas tanks, among other Detroit vehicle past issues - vehicles that are over 30 years old. So I personally believe Toyota's decline in reputation and sales might hang on quite a bit longer than some are willing to admit.
      • 4 Years Ago
      The information was released, none of those firms (NHTSA, Nasa, 3rd party engineering firms and Toyota) could find ANY problems with the Toyota cars they looked at (THOUSANDS) and they said it was driver error.

      I know it hurts you as a GM fanboy but facts are facts.
        • 4 Years Ago
        The fine stemmed from when the government was accusing Toyota of what they themselves later said was driver error.


        To date no issues have been found with any Toyota.

        Sucks when you have no data to back up your BS but I do doesn't it?:)
        • 4 Years Ago
        Prove it, Johnathan Lovitz. Provide the link that absolves Toyota. Tell us why Toyota paid a $16M fine a few months ago and last week paid $32M and did nothing wrong. If they were'nt guilty or not trying to hide something, why did they cave in so fast? Without doubt Toyota has enormous resorces to prove their innocence, why did'nt they? I can assure you if I were fined as much as one dollar for something I knew I was right, I would spend as much as it took to vindicate myself.
      • 4 Years Ago
      att : billfrombuckhead - seriously fella, who are you trying to kid ?

      The current Camry continues to dominate sales in it's aging form while many competitors are new models so what hope have they got when Toyota releases it's next generation Camry in the second half of this year ... mmm !!

      Better still, lets look at things from another angle ... in the face of many embarassing recalls coupled with an aging fleet while many other car companies have been releasing new models - Toyota remains resiliant, strong and highly competitive.

      So when Toyota eventually sorts through it's current fiasco, re-establishes it's company internally to ensure it's taditional traits of quality, reliability, dependability & durability are guaranteed, customer related services are undoubtedly improved and then begin introducing next generation models (Lexus included) then seriuosly what hope are many other car makers gonna have trying to hold back Toyota especially when thier 'now new' models begin to age in the face of Toyota & Lexus introducing new vehicles.

      Personally ... i believe this is exactly what many car makers fear especially the Detriot 3. So while Toyota has certainly received alot of critism over the past 12 mths with some of it deservidly, you can be assured Toyota Motor Corporation will bounce back stronger and more resiliant then ever ... mark my words !!
        • 4 Years Ago
        Toyota latest cars are cheaper looking than ever, even Consumer Distorts commented on the cheapness of the interior of the new 4runner when they said the new Grand Cherokee was better. Toyota is the new GM, a huge bureaucracy in search of leadership at all levels.

        Also the yen dollar realtionship is starting to crush their profits.

        The Koreans carmakers will be just a deadly to Toyota as Samsung has been to Sony. Hell the new Sonata looks like the next generation Lexus ES and the new Optima looks like the next generation Acura TL

        Furthermore, I think we are already seeing Americans rallying around the Detroit 3 because of national pride.
        • 4 Years Ago
        att : billfrombuckhead - Don't ever insult Toyota by suggesting they are the new GM because truth be told, it is an absolute load of pure, utter rubbish.

        Despite the many embarrassing recalls over the past 12mths ... Toyota undoubtedly engineers amoung the highest quality, most reliable, dependable and durable vehicles the market has to offer and for anyone to suggest otherwise truely has no idea. While i agree some of Toyota interior designs may appear cheaper then past examples - i can assure you with absolute confidance they will standup to the greatest test of all ... Test Of Time ... mark my words !

        And while some people suggest the Koreans are gonna be deadly to Toyota, i suggest you to look at that from another view ... Toyota will be equally deadly to not only the Koreans but also the European and American car makers.

        Toyota is a car company of great pride and i certainly do not deny they have made some embarrassing mistakes over the past couple of years but i reserve no hesitation Akio Toyoda will return Toyota to it's traditional strengths which will happen much sooner then later.

        In the mist of the GFC, many embarrassing recalls and the release of many new models from other car makers including the VW conglomerate and Hyundai while much of Toyota's current range is aging - Toyota remains relatively strong so when the BIG T gradually sorts through it's current fiasco, re-establishes it's internal structure to ensure highly competitive quality cars, a vastly improved communication chain and the release of many new models from Toyota and Lexus in due time ... what hope has the likes of Hyundai got of truely challenging Toyota. Infact, the Detroit 3 better take this oppurtunity for some resprite because believe-me when i say this ... it will be short lived.

        As for Americans rallying around the Detriot 3 because of national pride, don't be so confident because statitics indicate Toyota still sells more cars to the private sector then the Detroit3. Many of the increased sales from the likes of GM and Ford have come from many government departments and why wouldn't it sense the US Government has been fighting to revive what almost became 3 dead American car makers. Furthermore ...the battle between the global car manufactuers stretches far beyond the borders of the United States.

        On a final note and regarding the Yen ... yes, it is a current concern for Japanese car makers however every global currency bar none fluctuates over time which one day the Yen will soften while the US dollar strengthens. No different to what European and Korean car makers have to deal with from time to time with their own continual battle against fluctuating currencies. To assist operations, that's why companies through the world today are establishing operations & manufactuering throughout all corners of the globe because it gives them varing exposures at any given time.
      • 4 Years Ago
      The new SonataOptima might give stiff competition to the Camry.
      • 4 Years Ago
      Very well said. Don't let the GM fanboys such as caddy v tell you otherwise.
        • 4 Years Ago
        That comment is for one of the other smart posters here, jwalker
      • 4 Years Ago
      Is this the same Toyota that said they see the second generation Tundra selling more than 200K units sold the second year and within 5 years production will double?
      How'd that work out for ya, Akio?
        • 4 Years Ago
        About as good as it did for the big 3 having their sales of full size trucks half over the same period of time despite incentives that dwarfs anything Toyota has ever even dremed of oiffering on the Tundra and dumping them on fleets.

        But Toyota didn't have to beg for a bailout:)
      • 4 Years Ago
      Meanwhile in Canada Toyota is down 46.3% and Lexus is down 31.8%

        • 4 Years Ago
        Apparently Canadians are smarter than Australians?
        • 4 Years Ago
        Bcus Canada and Aussie have different lineup
      • 4 Years Ago
      It seems most every car maker is predicting Marketshare gains for 2011... but not everyone can gain marketshare... and there are many new vehicles coming to market in 2011.

      I believe Toyota will continue to suffer and may eak out a very small % gain... others:
      - Ford should gain with the new engines in the F150 and small cars - Fiesta & Fucus plus new CUV/SUV in the Edge and Explorer getting the 2.0 EcoBoost... but Ford needs to replace all of Mercury's share just to stay even... and grow Lincoln.

      - GM has some new product coming but will face very stiff competition in the mid size and small car market... also Trucks and CUV will see pressure from Ford and the new Jeep GC... so GM is maybe even on the year to a small gain...

      - Chrysler should gain a little with a ton of refreshed product... its about time.

      - Hyundai/Kia are hot and will gain share...

      - other apanese and some European brands may loose share...
        • 4 Years Ago
        I wouldn't count on it. They're going to be aggressive on products and price...and their top dog Camry is finally getting a full redo. Seems like it's been kept pretty tight under wraps for whatever reason.
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