• Jan 4, 2011
All good things must come to an end. Although the Fiat-Yamaha MotoGP collaboration has seemingly brought a great deal of success to both manufacturers since Fiat's sponsorship of the Yamaha team first began in 2007, the time has come for the two outfits to go their separate ways.

The biggest single reason why Italian automaker Fiat is pulling its support seems to stem from the lack of an Italian rider on the Yamaha factory squad now that Valentino Rossi is firmly entrenched in the Ducati paddock. Apparently, winning, as Yamaha convincingly did in 2010 with Spanish rider Jorge Lorenzo in the lead, isn't all it's cracked up to be without that little extra bit of home-country star power.

At this point, it appears that Yamaha will begin the 2011 race season without a title sponsor, with Lorenzo and American teammate Ben Spies racing under its own banner. No hard feelings, of course.

[Source: Fiat-Yamaha via Asphalt & Rubber | Photo: Drew Phillips]


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    • 1 Second Ago
  • 9 Comments
      • 4 Years Ago
      goo time for SEAT to step in lol...
      • 4 Years Ago
      i think it would be pretty great if GM or Ford stepped in to fill the void. especially for Ford who it seems to me doesn't run allot of major series plus hey its time some company from america stepped up and supported Ben Spies who been a great prospect.
      • 4 Years Ago
      I am not surprised to say the least. Although, I am hopeful that two big players like Lorenzo and Spies can pull in some major sponsorship.
      • 4 Years Ago
      I guess now I have a 07 Yamaha R6 for sale. I have been thinking about a Ducati.
      • 4 Years Ago
      No surprise here. Now I'm just waiting for a Fiat/Ducati deal.
      • 4 Years Ago
      Goooooooo Yamaha! Looking forward to an awesome battle between the Yammies and the Ducs.
      • 4 Years Ago
      If Yamaha goes it alone without a title sponsor, I don't foresee a lot of development on the M1 this year. Yamaha is struggling to keep it's head above water financially and now it needs to pay for 100% of its MotoGP effort. Ouch...