Both automakers have reasons to celebrate, however, because sales for each model are up year over year. Compared to 2009, Mustang sales climbed 10.6 percent and Camaro sales soared by 31.9 percent. Ford and General Motors are looking at positive numbers across the board, with the exception of GM's now-defunct brands. Heck... even now-defunct Mercury sales rose one percent in 2010.
[Sources: Ford, General Motors]
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-Ford's full-year sales totaled 1.935 million, up 19 percent versus a year ago – the largest increase of any full-line automaker
-Ford's December retail sales were up 17 percent versus a year ago; total sales of 190,976 were up 7 percent
-Ford's market share up for the second year in a row; first back-to-back increase since 1993
-Ford foundation set for continued growth in 2011 with its balanced line of high-quality, fuel-efficient products
-Ford provides 2011 global economic and industry sales outlook
DEARBORN, Mich., Jan. 4, 2011 – Ford's full-year sales totaled 1.935 million, up 19 percent versus a year ago, marking the largest increase of any full-line manufacturer.
Ford's December retail sales were the highest for any month since August 2009, up 17 percent versus a year ago. Total sales (including fleet deliveries) were 190,976, up 7 percent versus a year ago. The total sales result include a 40 percent reduction in deliveries to daily rental customers.
Ford's U.S. market share was higher for the second year in a row marking the first back-to-back increase in market share since 1993. Ford's U.S. market share in 2010 is estimated at 16.4 percent, up 1.1 points from 2009 and 2.2 points from 2008.
"With our balanced line of high-quality, fuel-efficient products, we have a solid foundation to deliver more sales and improved results in 2011," said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. "Consideration for Ford is increasing beyond our traditional areas of strength – signaling that the seeds of growth already have taken hold."
December Sales Highlights
Ford's December retail sales increased 17 percent versus a year ago. Among brands, Ford retail sales were up 20 percent and Lincoln was up 3 percent. Mercury retail sales were down 29 percent, consistent with the company's plan to discontinue the brand by the end of 2010.
Car retail sales increased 26 percent paced by record monthly sales for the all-new Ford Fiesta subcompact (5,212) and higher retail sales for the Ford Focus and Fusion and Lincoln MKZ. Fusion total sales of 22,629 were a record for the month of December.
Retail sales for utilities were up 17 percent paced by higher retail sales for the Ford Escape, and the all-new Ford Edge and Lincoln MKX. Ford Explorer retail sales were more than double a year ago buoyed by the introduction of the all-new 2011 Explorer.
Truck retail sales were up 11 percent as F-Series recorded its highest sales month (54,888) since December 2007. Demand for the Transit Connect, Ford's new purpose-built commercial van, continued to grow as December total sales increased 41 percent.
Full-Year Sales Highlights
In 2010, Ford benefited from its full family of cars, utilities and trucks. For the year, cars were up 17 percent, utilities were up 13 percent and trucks were up 27 percent.
Among cars, the Fusion midsize sedan set a record with sales of 219,219, up 21 percent versus a year ago. This is the first time a Ford car has eclipsed 200,000 sales since 2004. Sales for the Taurus, Ford's full-size sedan, were up 51 percent. Sales for the Focus, Ford's popular small sedan, were up 7 percent. Fiesta debuted last summer and posted 2010 sales of 23,273.
Utilities were paced by record sales for Escape, Ford's small utility. Escape sales totaled 191,026, up 10 percent versus a year ago. Sales for the Edge, Ford's midsize crossover, were 118,637, up 34 percent.
Sales for Ford's F-Series truck were 528,349, up 28 percent. The F-Series was the best-selling truck in America for the 34th year in a row and the best-selling vehicle, car or truck, for the 29th year in a row. In the commercial van segment, sales for the Ford Econoline totaled 108,258, up 26 percent and Transit Connect added sales of 27,405.
Ford begins 2011 with several new high-volume products hitting the U.S. market. In December, the first all-new Ford Explorers were delivered to customers. In addition, the first 2011 model F-150s, with all-new powertrains, were delivered. In the first quarter, Ford expects to begin shipments and deliveries of the all-new 2012 Ford Focus.
In addition, Ford will benefit from a full year of the new F-Series Super Duty, all-new Edge and MKX crossovers and the Fiesta.
2011 Global Economic and Industry Sales Outlook
Ford expects the global economy to expand 3 to 4 percent in 2011 and global sales to be in the range of 75 to 85 million – a record sales level. In 2010, global auto sales are estimated at 72 million, which was 11 percent higher than the 65 million sales recorded in 2009.
In the U.S., Ford expects the economy to expand 3 to 4 percent in 2011 and industry sales to be in the range of 12.5 to 13.5 million.
In Europe, the outlook is mixed with some markets undergoing budget cuts and restructuring of banks. Other European markets, such as the U.K., Germany and France, are growing. Overall, Ford expects industry sales in the Euro 19 markets to be in the range of 14.5 to 15.5 million, compared with 15.3 million in 2010.
"The global economy is reaching a dynamic phase," said Ellen Hughes-Cromwick, Ford's chief economist. "Several indicators in key markets around the world suggest the potential for industry sales to continue to grow."
-GM's four brands sell 118,435 more vehicles in 2010 than eight brands did in 2009
-GM December retail sales up 27 percent, best month in 2010
-Chevrolet sales improve 16 percent in 2010
-Buick sales rose 52 percent in 2010 – the highest improvement of any major brand
-GMC increased sales 29 percent for the year
-Cadillac sales gain of 35 percent in 2010 is the highest for major luxury brands
DETROIT – General Motors dealers reported 223,932 total sales in December, a 16-percent increase from a year ago for the company's four brands. The gain was driven by solid retail sales which were 27 percent higher than a strong December a year ago. For the calendar year, total sales for GM's four brands increased 21 percent to 2,202,927, while retail sales rose 16 percent for the year. GM's four brands sold 118,435 more vehicles this year than the company did with eight brands in 2009, and will gain total and retail market share for the year.
The December total sales result includes an anticipated reduction in fleet sales to rental companies. For the month, overall fleet sales represented 17 percent of GM's total sales.
According to Don Johnson, vice president, U.S. sales operations, the company's annual sales performance shows the strong focus of the new company.
"Our sales this year reflect the impact of GM's new business model," Johnson said. "The consistency of results that we achieved demonstrates the focus on our brands, dealers and customers, and how we compete aggressively for every sale, every day."
In December GM's industry-leading lineup of fuel-efficient crossovers continued to gain in popularity with consumers. Sales of GM crossovers rose 42 percent versus December 2009. For the year, GM crossover sales were 50 percent higher than in 2009. GM sold 567,458 crossovers in the United States in 2010, far more than any other automaker.
Since 2005, the crossovers' proportion of the U.S. market has almost doubled to about 22 percent of the industry. In the same period, crossovers as a proportion of GM sales have increased more than threefold and now represent 26 percent of the company's sales volume.
"The crossover market is a great example of how consumers can have their cake and eat it too," Johnson said. "More and more, consumers are choosing to purchase fuel-efficient crossovers like the 32-mpg highway-rated Chevrolet Equinox and GMC Terrain because they get everything they want – comfort, utility and quality."
In December, sales of the Chevrolet Equinox and GMC Terrain set records for each model (22,764 and 9,303 respectively) and led GM's crossover gains – a result of improving availability. For the year, sales of these compact crossovers were up 74 percent and 331 percent respectively, enabling them to gain market share in the compact crossover segment where sales rose an estimated 27 percent year-to-date through December. In the mid-luxury crossover segment, the Cadillac SRX gained more share than any entry, with sales up 152 percent for the year.
GM's full-size pickup truck sales improved 29 percent in December versus a year ago, when the company was clearing out a high proportion of past model-year trucks. During the month, 89 percent of GM's full-sized pickup trucks sold were 2011 model year vehicles compared to 22 percent new model year trucks (2010) during the same month last year. In 2010, combined sales of the Chevrolet Avalanche, Chevrolet Silverado and GMC Sierra full-size pickups increased to 520,444 units – up 17 percent compared to 2009.
Total sales of GM passenger cars declined 6 percent during December, driven by anticipated lower fleet sales. However, retail sales of GM passenger cars rose 14 percent for the month, led by improving demand for the all-new Chevrolet Cruze, Buick Regal and Cadillac CTS Coupe. For the year, sales of GM passenger cars improved 20 percent.
Month-end dealer inventory in the United States stood at about 511,000 units, which is about 25,000 lower compared to November and about 126,000 higher than December 2009.
2010 Year-to-Date Key Facts:
-Calendar-year-to-date total sales for GM's four brands are up 21 percent, with retail sales rising 16 percent.
-GM's four brands have sold 118,435 more vehicles in 2010 than were sold with eight brands in calendar year 2009
-GM compact crossovers, Chevrolet Equinox and GMC Terrain, increased sales by 110 percent
-GM mid-size crossovers, Buick Enclave, Chevrolet Traverse and GMC Acadia sales rose 23 percent
-GM's mid-luxury crossover, Cadillac SRX, increased sales 152 percent
-At 567,458 sold in 2010, GM sells the most stylish, fuel-efficient crossovers in the U.S. market, an increase of 50 percent for the year
-GM's full-size pickup truck sales of 520,444 were 17 percent higher in 2010, compared to 2009
-GM's four brands sold 804,511 passenger cars in 2010, a 20-percent increase over 2009.
Brand Key Facts:
Chevrolet: Chevrolet delivered 147,960 total vehicles in December, a 9-percent increase versus last year. Retail sales for Chevrolet rose 21 percent for the month – the best retail sales month since August 2009. Retail sales were propelled by improving Cruze sales, and strong Silverado and Equinox retail sales, which were up 30 and 90 percent respectively. Equinox had its best sales month ever, aided by increased inventories. Year-to-date total Chevrolet sales increased 16 percent.
Buick: Buick, the fastest growing major automotive brand in the United States, reported 17,095 total sales, a 40-percent increase compared to a year ago. This includes a 48- percent rise in year-over-year retail sales – the fifteenth consecutive month of year-over-year sales gains for the brand. Total Buick sales increased 52 percent during the calendar year
GMC: GMC reported total sales of 42,159, a 35-percent increase compared to the same month last year. This marks the fifteenth consecutive month of year-over-year sales increases. Retail sales were 40 percent higher than last year, spurred by Sierra, Acadia and Terrain – up 40 percent, 46 percent and 73 percent, respectively. For the year through December, GMC total sales improved 29 percent.
Cadillac: Cadillac, the fastest-growing luxury brand in the United States, reported total sales of 16,718 for December – 13 percent higher than last December, with retail sales increasing 28 percent. December was the eleventh consecutive month of year-over-year total and retail sales gains. SRX retail sales were up 16 percent compared to a year ago and had its best month ever. CTS retail sales rose 70 percent, driven by strong demand for the all-new CTS Coupe. The Escalade family had its best retail month since December 2008, up 30 percent versus a year ago. Total sales for Cadillac are up 35 percent for the year.
Fleet sales for GM's four brands were 37,658 for the month, a 21 percent decline from the prior year, due to a 35 percent reduction in sales to rental fleets. Commercial fleet sales rose 8 percent during the month, the ninth straight month of gains.