• Jan 4, 2011
December sales ended 2010 on a largely positive note for most manufacturers. You're probably more interested, however, in how these brands and companies performed for the entire year of 2010. Hold on to your Sirius satellite radios, because those numbers are on their way, but first we have to dispense with December.

There's actually nothing too shocking in the sales numbers for December, as most manufacturers finished strongly, with an increase in sales versus December 2009, and those that were down were either not down by very much (Lexus, Jaguar, Toyota and Dodge) or are the usual suspects (Mercury, Lincoln, Volvo, Chrysler and Smart).

Dodge and Chrysler are looking forward to selling significantly updated hardware in 2011, while Toyota will continue to work its way out of the dog house with those consumers that lost some faith in the Japanese juggernaut during its recall debacle in 2010. With that in mind, we expect even more brands to be bragging about the blockbuster year of sales they just had when the next new year rolls around.

Brand/Company Vol. % Volume
December 2010
Volume
December 2009
DSR*% DSR December 2010 DSR
December 2009
Ram 87.01 24,270 12,978 93.94 899 464
Jeep 48.53 30,910 20,810 54.04 1,145 743
Acura 46.47 15,489 10,575 51.89 574 378
Kia 44.64 30,444 21,048 50.00 1,128 752
Suzuki 40.42 2,647 1,885 45.63 98 67
Buick 39.70 17,095 12,237 44.87 633 437
Infiniti 37.26 12,502 9,108 42.35 463 325
GMC 35.04 42,159 31,220 40.04 1,561 1,115
Hyundai 32.56 44,802 33,797 37.47 1,659 1,207
Nissan 26.33 81,228 64,296 31.01 3,008 2,296
Mini 23.82 4,320 3,489 28.40 160 125
Saab 23.73 1,074 868 28.32 40 31
Porsche 21.20 2,567 2,118 25.69 95 76
Honda 18.18 114,127 96,568 22.56 4,227 3,449
Mazda 17.66 21,479 18,255 22.02 796 652
Volkswagen 17.07 23,867 20,387 21.41 884 728
Audi 16.79 10,546 9,030 21.11 391 323
Subaru 15.69 26,694 23,074 19.97 989 824
BMW 15.66 23,280 20,128 19.94 862 719
Cadillac 13.38 16,718 14,745 17.58 619 527
Mitsubishi 11.92 4,874 4,355 16.06 181 156
Ford 9.65 174,523 159,169 13.71 6,464 5,685
Chevrolet 9.10 147,960 135,622 13.14 5,480 4,844
Mercedes-Benz 7.21 21,469 20,025 11.18 795 715
Land Rover 2.78 3,695 3,595 6.59 137 128
Lexus -3.52 27,560 28,565 0.06 1,021 1,020
Jaguar -5.30 1,180 1,246 -1.79 44 45
Toyota -5.88 149,928 159,295 -2.39 5,553 5,689
Dodge -6.42 32,390 34,613 -2.96 1,200 1,236
Mercury -10.53 8,393 9,381 -7.22 311 335
Volvo -15.64 4,756 5,638 -12.52 176 201
Lincoln -23.00 8,060 10,467 -20.14 299 374
Chrysler -27.54 13,132 18,122 -24.85 486 647
Smart -34.03 570 864 -31.58 21 31
(Hummer) -88.31 38 325 -87.87 1 12
(Saturn) -98.33 85 5,084 -98.27 3 182
(Pontiac) -98.45 130 8,410 -98.40 5 300
COMPANIES
Nissan NA 27.69 93,730 73,404 32.42 3,471 2,622
American Honda 20.97 129,616 107,143 25.46 4,801 3,827
BMW Group 16.86 27,600 23,617 21.19 1,022 843
Chrysler Group 16.39 100,702 86,523 20.70 3,730 3,090
GM (Core) 15.53 223,932 193,824 19.81 8,294 6,922
GM 7.52 224,185 208,511 11.50 8,303 7,447
Ford Mo Co 6.68 190,976 179,017 10.63 7,073 6,393
Jaguar Land Rover 0.70 4,875 4,841 4.43 181 173
Toyota Mo Co -5.52 177,488 187,860 -2.02 6,574 6,709
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 27 selling days in December 2010 versus 28 selling days in November 2009, so the change in monthly sales volume will be different than the change in average daily sales rate (DSR) for each brand/company. Also, brands are only combined and reported as companies if their sales numbers are released together.


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    • 1 Second Ago
  • 44 Comments
      • 4 Years Ago
      The mission hasn't been accomplished yet, I think we have to wait another year or 2 before we can make any sort of conclusions. They still have a ways to go before this is a financially sound company, and as the over-seer and defender, Obama wagered on Bush's bailout that this will have better long term affects then to let GM die; probably putting multiple regional and international OEM's in bankruptcy as well and deepen the recession even more.
      • 4 Years Ago
      Glad to see that all the Detroit 3 are recovering well. Chrysler is even out selling Toyota haha.
        • 4 Years Ago
        @Jamaicanborn

        You were my tutor the whole time I was home-schooled, so what does that say about your intelligence...
        • 4 Years Ago
        Not quite, Chrysler sold 100,702, while Toyota sold 177,488. Chrylser saw growth, which Toyota did not.
      • 4 Years Ago
      FT, FT, wherefore art thou, FT? Wilst thou cast dispersions or wilt thou continue hiding under yon Toyota floor?
        • 4 Years Ago
        FT is busy in the other thread trumpeting the few bright points about Toyota, and burying his head in the sand about the 3 key points:

        1%. Toyota shrank 1% when everybody else gained about 10% overall
        #2. Ford Motor Co leapfrogged Toyota to take the #2 spot - kudos Ford!
        #3. Toyota Motor is now #3

        He's a funny guy.
      • 4 Years Ago
      @Jamaicanborn

      You're not from around here are you!


      LOL that never gets old!

      Hey, how's your bobsled team doing?
      • 4 Years Ago
      Go Chrysler (Co) Cant wait to see where they are in another years time! Keep them coming Marchionne!!!!!
      • 4 Years Ago
      I would also like to remind or educate consumers that after 911, it was GM, Ford, and Chrysler that sent vehicles, supplies, and money to NYC. The transplants in this country that had record profits that year donated zero. Their profits went back to their countries. Something to think about when purchasing a car. When catostrophe strikes the US, it's our own companies that come thru (even if some of the parts are made elsewhere). I recently compared a BMW to the new Buick Regal and found the Regal won hands down. Better gas mileage, passenger side airbags, it didn't need premium gas, you could repair a tire (BMW had to be replaced at $250), trunk space to handle a large suitcase. And this was after charting and test driving for 45 minutes. Oh - the one thing BMW had was a heated steering wheel, but that did not win out over safety and value. Please check this car out. It's Europe's car of the year and rightfully so.
      • 4 Years Ago
      Estimated December market share by make

      GM: 19.58%
      Ford Mo Co: 16.68%
      Toyota Mo Co : 15.50%
      American Honda: 11.32%
      Chrysler Group: 8.80%
      Nissan NA: 8.19%
      Hyundai/Kia: 6.57%
      Porsche/VW/Audi: 3.23%
      BMW Group: 2.41%
      Jaguar Land Rover: 0.43%
      Other: 7.30%

      TOTAL 100.00%
      • 4 Years Ago
      @B&B: I'm assuming you're like me, and live in a state with strong castle laws, yes?
      • 2 Years Ago
      [blocked]
      • 4 Years Ago
      Since Toyota has controlling interest in Subaru (for Asian companies, the largest shareholder has control), Toyota Group which has Toyota, Scion, Lexus, Subaru total nearest 200,000 and is 2nd largest after GM and ahead of Ford.
        • 4 Years Ago
        Toyota has ~10% in Fuji Heavy Industry and does not have a controlling interest.

        As for Acura:

        Last December they had production delay's on 2010 Acura MDX's. This year they didn't screw it up!!!! MDX is still the best MID-SIZE lux. suv on the market and they have good incentives on all the Acura products (like APR specials....etc and good lease programs).
      • 4 Years Ago
      "Mission accomplished President Obama !!"


      Wow so totally ignoring the constitution and everything this country stands for is a win in your book? His budget was about 4 trillion dollars. do you have any clue how much that is? well let me put it into perspective for you. it took this country 158 years to spend that much money Obummer did it in a single year. it would take over 32,000 years to count to 1 trillion if it took you a second to say each number.

      The dollar has done nothing but decline as this country goes into debt more and more and we print more money, so keep living it up buddy this party will end and hyper inflation will be down the road. we can keep putting off the rainy day like we have been but that just means the rainy day just keeps getting longer and worse each time.

      the only thing positive about this story is companies (a somewhat free market) has proven again it knows how to operate the best. and if the government got rid of all of the regulations they put on companies especially auto companies you would see far superior efficiency and pricing.

      so moral of the story you dont understand anything about anything :)
      • 4 Years Ago
      Poor Jaguar.
        • 4 Years Ago
        Jaguar once had distinctive products. Now their cars are lost in the pack. Nothing they make grabs my attention anymore.
        • 4 Years Ago
        Jag could see a bump next year, with more of the newer product on the road. But yeah, they've got their work cut out for themselves.
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