• Jan 3, 2011
Click above to watch the videos after the jump

Cadillac trotted out its new new pitchman during the Rose Bowl on New Year's day, with Laurence Fishburne starring in a pair of new spots that show off Cadillac's 556-horsepower CTS-V Coupe and Sedan.

The first commercial, which runs a full minute in length, takes aim at cold, "blue-blooded" luxury, then goes on to explain why the CTS-V has personality, gusto and glamor when compared to other high performance luxury offerings. The second, 30-second spot takes a slightly more artistic approach, and you can check them both out after the jump.

[Source: YouTube via GM Inside News]



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    • 1 Second Ago
  • 34 Comments
      • 4 Years Ago
      Pretty cool commercials...
      • 4 Years Ago
      Both commercials are very good. They send a strong message of power and emotion. Congrats to Cadillac.
      • 4 Years Ago
      While I like performance cars, and I'm an old Cadillac fan, lately, I'm left wondering what Cadillac has to offer beyond horsepower. I mean ok, 556hp is something to crow about but, let's face it, horsepower is the easy part of the equation. IMO, it should be the crowning touch, not the whole show.
        • 4 Years Ago
        I realize that the CTS is, and has been for far too long, the bread-winner at Cadillac. Does that translate into being the "flagship"? I suppose it's debatable at least. I'm just sick of only hearing about horsepower when anyone mentions Cadillac in a positive light.
        • 4 Years Ago
        The CTS-V is the flagship of Cadillac's lineup right now, no ifs ands or buts. They most certainly couldn't now wouldn't trot out a DTS Platinum, a car that is about to be axed and highly panned for its archaic design and styling (even though it really isn't a bad car).

        Pretty soon you'll be seeing the XTS and ATS in ads as they will become the more mainstream, but still impressive face of the company for luxury.
        • 4 Years Ago
        To be fair, the CTSv has been universally praised for its road manners, not just power.
        • 4 Years Ago
        As an owner of a Cadillac CTS that doesn't have 556HP, I can assure you the power is just the crowning touch. My non-V drives well, is well appointed and all in all has a ton going for it despite not having that icing on top.

        If you look at dealer lots, I think the Escalade is still the flagship. Probably the Escalade Platinum.

        I look forward to Cadillac adding more stellar models in the future, instead of just a few models dragging them forward.
        • 4 Years Ago
        The Escalade is Cadillac's flagship, but it doesn't need advertising to sell.
      • 4 Years Ago
      I thought both commercials were good, but the "Red Blooded" one was outstanding. And, good on GM for cashing in what is a pretty hefty amount of brand equity with that new tagline, "we don't just make luxury cars, we make Cadillacs"
      • 4 Years Ago
      The new standard of the world (but only in america...)

      You guys crack me up.

      ps - its pronounced Coupe'. Thats coo-pay.
      • 4 Years Ago
      Just ordered a CTS-V Coupe - black, white interior, manual transmission. Do I worry about gas mileage? Of course, I do. But I live one mile from work, so my driving is mostly my only pleasure. My friend says his Silverado 4-door gets about 15 mpg. I'll do that and better on the freeway (just have to spring for premium). And have lots more fun.
        • 4 Years Ago
        Not my only pleasure - but, I drive for my own pleasure. Not for a commute.
        • 4 Years Ago
        Not a lot of pleasure in a 1-mile commute. Also, such a short jaunt is rather detrimental to your car. If I were you, I'd be thinking about an electric car. Tesla anyone?
      • 4 Years Ago
      Excellent job on the ads.
      I love them.
      Gotta love the Killer V.
      • 4 Years Ago
      Awesome ad for an awesome car!

      It would've been better suited with Pontiac arrows flying through the air, chasing down a properly executed Pontiac Firebird Trans Am, though! Bring in back, GM!!!

      Happy New Year, Autoblog.
        • 4 Years Ago
        Bring IT back, that is... :o)
      • 4 Years Ago
      I got news for you, I just saw this commercial 20secs ago on ESPN. College Football Live.
      • 4 Years Ago
      Cadillac ads have always, in my mind, been a step ahead of the competition. This one is just plain awesome.
        • 4 Years Ago
        Given that Lincoln's new ads are a virtual copy of the older Cadillac ads, it's true right now especially. Did Lincoln even use the same ad agency?

        Same kind of camera angles, same settings. Mostly just the lines change.

        Instead of Kate Walsh saying "when you turn your car on, does it return the favor?" you get John Slattery saying "when you buy a new car, shouldn't there be something new about it?"

        I liked those Cadillac ads, so in a way it's nice to see them (or close to it) back. It's kind of weird GM abandoned this style when it appears to be pretty well received.
      Lynwood
      • 4 Years Ago
      My CTS-V coupe turns heads everywhere we go. Raven black ...added 20's with gloss black rims. I've never been an attention seeker. It's just unusual for me to have people staring at my ride and giving me a thumbs-up. Driving home, I passed a high school around dismissal time and the kids actually stopped texting and checked out the car.
      • 4 Years Ago
      Whether it was intentional or not, the muted colors, Fishbourne's voice, the CTS, all the red and blue talk, I couldn't help but think about the Matrix.
        • 4 Years Ago
        take the red pill and see how deep the rabbit hole goes?
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