• Jan 3, 2011
The process of shutting down the Mercury is complete. Ford officially made the decision to close its mid-level brand in June of 2010. In the months that followed, Ford offered its dealers money to stop selling the cars, with production shutting down in September. The last Mercury, a Mariner, rolled off the assembly line in the beginning of October and former spokesperson Jill Wagner said her good-byes to both the car and her job. Now the last piece of the brand has come down as dealers are removing any and all Mercury signage from their lots.

[Source: Detroit News]


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  • 26 Comments
      • 4 Years Ago
      For years, Mercury was nothing more than a slightly upscale rebadged Ford. In the past 3 years Ford has improved their cars very quickly and there simply is no longer a need for a mid brand like Mercury. I think Ford made a right decision to let mercury die, and redistribute the money into building up Lincoln brand into a more competitive luxury division. But the question is, will the Lincoln Dealership be able to survive on its own, or will it be combined with Ford dealerships?
      • 4 Years Ago
      Sad indeed. Two major mistakes FoMoCo has made is dropping Mercury and Ranger! Merc should have been treated like Buick, and would have succeeded in offering FoMoCo customers an alternative to the pedestrian Ford and Luxo Lincoln and helped pad the Lincoln dealers profits. Its original 1939 goal would still work today if given a chance. Heck, even a one model like Maxima would be a great restart! Sad to see another American icon lost due to poor management! As a stock holder, I'm very disappointed.
      • 4 Years Ago
      With Ford continuing with its One Ford stratefy of offering the same cars worldwide, I could have seen Mercury remaining as FoMoCo's division of American-style cars: Large, RWD and powerful (large V-8s or even EcoBoost V6s). Despite the rise in gas prices, in many nations such as in Saudi Arabia, where gas is relatively cheap, they always liked the big American sedans. A large-sedan does not necessarily has to be a luxury car with all the gadgets, but simply a large sedan, with plenty of space for people and luggage that is soft and quiet on the road. You could have a had a large Mercury sedan and a Dodge Challenger-type coupe as offerings.
      • 4 Years Ago
      I had a brief stint with a Mercury Milan Premier V6 and I thought it was a great car. It looked better than the Fusion and had a very premium conservative 3 box design for a relatively mainstream car.

      Mercury won't be missed unfortunately. The brand has been dead for years.
        • 4 Years Ago
        Exactly. I would've bought a Mercury Milan if I had needed a new car a couple years ago and the look still appeals to me today. Classy but not over the top.

        I like the Fusion, too, but the Milan just seemed (at least the original 2006 version,not so much the last edition) different and desirable in its own way. I still dig the taillights and the overall execution of the original Milan.
      • 4 Years Ago
      I still felt that Mercury could have been revitalized just like Buick is currently going through. A few years ago people said GM needed to ax Buick but they didn't and look what has happen now that they pumped some R&D dollars into the brand? I'm 22, their are currently two Buicks I would love to have!
      • 4 Years Ago
      There's a slight tinge of sadness every time a nameplate ends...even if at the time of its death it was a former husk of itself.

      • 4 Years Ago
      I'll miss seeing Jill Wagner in their commercials. I don't remember any of their cars.
      • 4 Years Ago
      Gonna Miss a Few Mercs, usually just looked a little better than the Ford. Should have fused Lincoln Volvo Keep selling Small Volvo's here and sell large Lincs as Volvo's in EU.
      • 4 Years Ago
      RIP Mercury.
      • 4 Years Ago
      Am I the only one sad about this? I could still see Mercury transform itself into a premium small car division (MINI for Ford).. but alas... that is never to be....
        • 4 Years Ago
        I am sad to see this go.

        There was so much squandered potential, just as there was with Pontiac.

        Now that it is gone, it is gone.

        No Cougars, no Firebirds. No premium sport sedans or coupes, other than the muscle-cars. Nothing that isn't trying to re-live 40-year-old glory days, or otherwise an appliance.
        • 4 Years Ago
        I agree. I think the brand still had a lot of value associated with it and think was a mistake for Ford to let it go. One of the very few they've made over the last several years.
        • 4 Years Ago
        @ John P, well GM let Pontiac and Saturn die and those had unique cars in the lineup, Mercury did not. No one wants to see the brand disappear but at the end of the day Mercury was a Ford with leather seats.

        Also, if there’s a demand Ford can create a new brand, like GM did with Hummer and Toyota with Scion.
        Carlos
        • 4 Years Ago
        @MechE

        Exactly my feelings, now Ford just needs to continue its forward momentum.
      • 4 Years Ago
      So many historic nameplates gone.
      • 4 Years Ago
      In the end, I think we will see that Lincoln should have went with Mercury. Volvo on the other hand could have easily (at least more so) been pushed up market. Not only that, but Volvo has a very large global distribution channel, something Lincoln has never had. Lincoln also has an incredibly damaged brand image among younger buyers that compounds it's problems. Selling Volvo and not killing Lincoln will be one of the few big mistakes on Alan has made. IMO at least.

      Mercury, your heritage will be missed. Your current state will not. God Speed!
        • 4 Years Ago
        @Jon:

        Nearly Everyone has a Mustang (Saleen, Shelby, Steeda, SMS, Roush, Foose, etc.). Mistsuoka is planning one (Galue II convertible) for China and the US. Even Zimmer did a Mustang convertible a few years back. (I think Mitsuoka borrowed Zimmer's design sketches).

        Too many Mustang versions already. Lincoln doesn't need a Mustang version.
        • 4 Years Ago
        I keep saying in these blogs that Lincoln needs a version of the Ford Mustang.
        I think it would do a lot to redefine Lincoln.
        They'd have to do something more ambitious than graft the current Lincoln face on a Mustang.
        I'd like to see something more sophisticated than a Mustang that recalls the earlier Aston Martin designs aimed at aging baby boomers who are still 'with it.'
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