• Jan 2, 2011
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Beijing Automotive Industry Corp, or BAIC, is looking to buy Italian design firm Pininfarina. The Chinese automaker is already working with Pininfarina in collaboration on its upcoming models based on older Saabs.

Since mid-2009, Pininfarina's family ownership has been looking to unload its majority stake in the company. Interest from several Chinese automakers has been piqued and BAIC is not alone in bidding for the right to purchase the design house. Brilliance and Anhui Jianghuai Automobile have put in bids, as have Indian automakers Mahindra and Bajaj Auto and Canadian parts supplier Magna International.

Regardless of BAIC submitting a winning bid, work with Pininfarina is proceeding and we expect to see the fruits of both companies' efforts at a car show sometime in the very near future.




[Source: Gasgoo]


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    • 1 Second Ago
  • 42 Comments
      • 4 Years Ago
      Don't do business with chinese automakers! Just say no! If a company like Pininfarina decides to do business with china, I will spit on everything they've ever done. How can you go from making beautiful Ferrari supercars(the early ones, not the current blobby monstrosities) to working with china?
        • 4 Years Ago
        If you hate their current work then why do you care if they are bought out?
        • 4 Years Ago
        I don't think Pininfarina did the current Ferrari designs like the California and the 458. Correct me if I'm wrong, but I think they stopped after the F430.
        • 4 Years Ago
        Nope they did both of those as well.
      • 4 Years Ago
      What about Tata?
        • 4 Years Ago
        I think your rage may be mis-directed. Perhaps you should be angry at Pininfarina for selling it to them. Can't blame a company for trying to up it's game.
        • 4 Years Ago
        NO WONDER every major car company camouflages its cars during testing! Apart from attempting to keep it a surprise, I always wondered who these companies are trying to prevent from copying their designs, I didn't think anyone had that little dignity as to absolutely duplicate a knock-off. Well, my questions have finally been answered. I'll be damn if BIAC didn't just take the SAAB 9-5 concept and copy every inch of it.
        • 4 Years Ago
        @psyabe
        Wow, you mean that the Saab 9-5 based concept made by BAIC looks like a...Saab 9-5?! What did you expect it to look like? BAIC spent a hell of a lot of money buying the rights to the 9-5 design and tooling.
        • 4 Years Ago
        Actually Tata Motors own a stake in Pininfarina. Here is the news from an old Autoblog posting.

        http://www.autoblog.com/2008/04/28/tata-to-take-stake-in-pininfarina/

        A French industrial group Bollore according to the link above own a stake in Pininfarina. So it won't just easy for BAIC to get Pininfarina.
        • 4 Years Ago
        SCREW YOU BAIC!!! DONT YOU EVEN DARE TOUCH PININFARINA!

        JUST BECAUSE YOU MAKE THE SH!TTIEST LOOKING CARS IN THE FAR EAST DOESNT GIVE YOU THE RIGHT TO GO "AQUIRE" A HIGH-END ITALIAN DESIGN COMPANY, JUST SO THAT YOU CAN IMPROVE YOUR MEASLY SALES BY 1.3%.

        GO DO SOMETHING RIGHT FOR A CHANGE, AND PLAY IN YOU OWN DAMN SANDBOX!

        ( upgrade me if you feel the same way)
        ( downgrade me if you want Pininfarina to be aquired by a Chinese "car company".)
        • 4 Years Ago
        Hey Psyabe,

        Get a clue! Those designs were sold off to BAIC by Saab. The rights to the designs, including all the mechanical bits, are now property of BAIC to do whatever they want with it.

        Overall though, yes there are a lot of poorly imitated versions of popular cars in the booming chinese auto market.
      • 4 Years Ago
      If they just provide capital, and allow Pininfarina to continue being a design house, housed in Italy, fine. If they're buying the name and treat Pininfarina as their in-house designers, not allowing their work for other companies, then no, I hope it doesn't pan out.
        • 4 Years Ago
        I am pretty curious as to whether they would let them continue to do work for others. At the very least owning a design house would help them revamp their whole portfolio of cars without having to outsource the designs, and maybe help with a more common design language. But if you own a design house like this you'd probably want to limit the designs you help out with since it doesn't make any sense to help any direct competitors.
      • 4 Years Ago
      No way!..........I'd much rather see Fiat, VW or some other European (or even an American company) company buy PF......
      The Chinese would ruin PF just like they are ruining MG.......
        • 4 Years Ago
        It's a design firm, not an actual automaker, so the chances of ruining it are small. Unless they get rid of all the designers and replace them with less skilled designer, Pininfarina should be fine. My guess is like most Chinese automakers, BAIC doesn't have a clue about car design, so owning a design house can solve that problem. I don't understand hiring design firms for everyday passenger cars, Bertone showed their ineptness when design the Genesis for Hyundai. Firing them was the best move Hyundai could've done.
        • 4 Years Ago
        Remind me Claud, are you bashing SAIC? (aka the company that most recently brought MG back from the dead)

        Maybe I'm just an uninformed observer, but it would seem all of MG's previous owners and managers should be more highly criticized than the company that is now producing and growing the brand. It's too bad the TF isn't sold in the US -- I'd like to give it a try.
        • 4 Years Ago
        I have to agree with the above comment, MG today is hell a lot better than it was under British/German management.
      • 4 Years Ago
      "Remind me Claud, are you bashing SAIC?"......Bashing?......I don't recall bashing anyone!....Do I think they will ruin MG and PF (if they get their hands on it)?......Most definitely.......Have they really, reall, really brought it (MG) back from the dead?......Where are they selling????? Europe???, ?, In the USA??? Definitely No.......Not yet anyway.......Did the English screw up MG/Rover/etc?..........yes! ...........But they (the English) have never been that big in the auto industry..........

      Are you guys that big on China? Or are you just trolls????????

        • 4 Years Ago
        They (the English) are the ones that made the MG you're worried about them ruining didn't they? You my friend are talking out of your backside.

        I, like most people, are rather anxious as to see what SAIC's business plan would be for Pininfarina, if they keep the italian roots and just provide financing, and maybe use them for in house designs (I personally don't object to that) then it's no big deal.
        • 4 Years Ago
        Claud, you most certainly did bash someone for ("The Chinese would ruin PF just like they are ruining MG").

        I was giving you the benefit of the doubt and assuming that you meant to specifically criticize SAIC (the company running MG) instead of the Chinese republic as a whole. Surely you do not blame the entire nation of China for how MG is run.

        As for me, I'm not particularly big on China -- I am very big on capitalism, though. I'm glad you have not suggested that any government entity prevent "the Chinese" from taking over Pininfarina or MG or other failed western nameplates.

        Chinese cars aren't sold in the US currently, but I welcome the competition they will some day provide.
        • 4 Years Ago
        Well, I'll leave it at that!...........

        "You my friend are talking out of your backside."........??????.....

      • 4 Years Ago
      It's disturbing to see all these bigoted statements. What's wrong with a company trying to improve by buying a well established design firm. It's ok to bash the Chinese when they are blatantly copying but it's disgusting to hear these complaints when they are legit. Whether you all accept it or not, China will improve their designs and they will steer the auto industry in the future.
      • 4 Years Ago
      Yeah this can't happen please. Thanks.
      • 4 Years Ago
      They mix a Saab and a Honda Accord and pretend that it's original?
        • 4 Years Ago
        Actually they bought the whole thing, the design and the tooling used to make the old 9-5 was all trucked off to China a year ago.
        • 4 Years Ago
        that just about describes the design language of hyundai/kia's entire lineup.
        • 4 Years Ago
        I'm pretty sure they actually paid to license the body design of the first-gen 9-5 from Saab.

        Stealing is wrong, but paying a company for their old wares to get a leg up isn't.
        • 4 Years Ago
        Spot on!
      • 4 Years Ago
      Great Italian heritage! Over 80 years of pure passion and amazing work. PF is the best what design world has.

      How about European companies that have been closely collaborating with Pininfarina? Will they want to continue to maintain their relationship after the company changes its owner? Or will they be afraid the Chinese to get their technology?
      • 4 Years Ago
      I don't care who owns them, as long as they keep putting out the good stuff.
      • 4 Years Ago
      I honestly thought at first glance that this was the a current gen Honda Accord concept or something...
      • 4 Years Ago
      I love the people that want it both ways.

      They have no problems with unencvmbered capitalism and with us outsources anything and everything to other countries just to save some money.

      ...But when these other countries become rich enough to buy up 1st world companies with what used to be our money, they bitch and complain.
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