A quick glance over the automotive brand of the year list, included in Zeta Interactive's 2010 Buzz Awards, hints that car buyers in the U.S. display a significant interest in autos that offer the most "bang for your buck." This year's "most buzzed" automotive list, which include seven vehicles that did not appear last year, is dominated by economical cars. Luxury brands, including Mercedes-Benz and Lexus, have been replaced by vehicles from Hyundai and Volkswagen.
Topping the list is the Hyundai Elantra compact sedan and hitting the charts at number four is another economical vehicle from the Korean automaker; the Accent. Hyundai was one of only two brands to have a pair of vehicles make it into the top ten. The Honda Accord ranked second and the automaker's compact Civic came in ninth. Surprisingly, only one light truck made Zeta's list; the Kia Sorento.
Zeta Interactive chief executive officer, Al DiGuido, who recently spoke with Wards Auto, suggests that frugality drives many buying decisions in the U.S.:
Zeta Interactive tracks mentions on blogs and on social-media websites such as Facebook to compile its 2010 Buzz Award lists.Whether you're talking about consumer products, consumer electronics, travel or auto, it seems like that's the common theme. People are still not thinking that we're out of the woods. They're looking to get price/value. We think the trend's going to continue.