• Jan 1, 2011
After years of waiting, the Mitsubishi i MiEV is finally going to cross the Pacific Ocean and go on sale this upcoming February. In Costa Rica. What? Doesn't that make total sense to you? Yeah, it's not the biggest automotive market in the Americas but, to Costa Rica's credit, it has been considered by some the "greenest" country on the planet. Apparently, a Costa Rican's average environmental footprint is only about a quarter of a typical American's and the country has demonstrated its concern for the future by setting a goal of being the first to become carbon neutral, hopefully by 2021.

So yeah, they could use the 25 to 50 units Mitsubishi is planning on shipping them. It should be interesting to see how many are actually sold though. The Central American republic doesn't have any government programs to aid buyers and the Mitsubishi electrics will be weighted down by a $61,500 price tag. Ouch! Hardly seems right, does it?

[Source: Inside Costa Rica | Source Image: kansasphoto – C.C. License 2.0]


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    • 1 Second Ago
  • 11 Comments
      • 3 Days Ago
      "Apparently, a Costa Rican's average environmental footprint is only about a quarter of a typical American's"

      This only means something if you don't understand statistics. If Americans earned $2000/yr they would have a similar environmental footprint too. You can start by donating all your money earned in excess of that. Go ahead, we'll be interested to hear how that goes.
        • 3 Days Ago
        "This only means something if you don't understand statistics."

        The statistic in question is from the New Economics Foundation (NEF) as referenced in the linked Guardian article. Their methods and maths behind this figure are discussed in the report linked from here ( http://www.neweconomics.org/publications/happy-planet-index-20).

        I, and I suspect, the NEF, would disagree with your assertion that a person's income necessarily dictates the size of their environmental footprint. There are countries whose peoples enjoy similar average incomes but which have much smaller impact. Japan and the Netherlands spring to mind.

        Also, it might interest you to know that the GDP per capita (Purchasing Power Parity) in Costa Rica is said by the CIA World Factbook to be $11,000 (2009).
      • 3 Days Ago
      How do they generate electricity? Probably burning oil.
        • 3 Days Ago
        Well, damn! (Bad pun intended.) With so much hydro, they really should move to EVs. Yes, they cost more up front but the savings in fuel will make up it.
        • 3 Days Ago
        From the CIA World Factbook:

        Electricity - production by source: fossil fuel: 1.5%
        hydro: 81.9%
        nuclear: 0%
        other: 16.6% (2001)

        The "other" source is mostly geothermal.
        • 3 Days Ago
        Woah, funny how they never boast about that. That's over 90% renewable energy.

        Meanwhile, NA/Europe gives themselves a pat on the back for exceeding 15%.
        • 3 Days Ago
        Being a more 'recently' developed nation - not to mention a far smaller one - helps in easily adopting newer technology.

        Nevertheless, kudos to them for adopting these cars to their infrastructure. Seems to be the ideal place for them.
      • 3 Days Ago
      I'll bet there are a lot of "Green Tour" Resorts that will buy these up.
      • 3 Days Ago
      I sense no real strategy from Mitsubishi. Instead of rampping up production, they lease a bunch of car in the UK, license their design to Peugeot/Citroen, sell a few in Japan and now Costa Rica. What's the plan?

      Mitsubishi had a head start but they are not selling the US model and have very low production numbers for 2011. If I were them, I'd double down on this car while the demand cannot be satisfied.
      • 3 Days Ago
      Photoshop job by Kaley, age 9.