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Pirelli Motorcycle Tire Ads – Click above for high-res image gallery

There are plenty of guilty pleasures when it comes to cars and motorcycles, but chief among them has to be the burnout. Sure, you might as well be lighting $100 bills on fire, and yes, you're not exactly doing the environment or your vehicle any favors, but there's just something magical about sending the rear (or front, though that's usually not nearly as fun) wheels spinning. It seems that Pirelli has taken it upon itself to educate the public about the highly-addictive nature and dangers of lighting up a tire. Remember, kids, do as your told, not as we do.

Pirelli's genius ad company, Y&R, is behind this bevy of spots, and with excellent photography and a little clever word play, they're sure to stick in your mind. So, the next time you go to put your tires through some serious punishment, remember Pirelli's words on the subjects. Think of the tires.



[Source: Asphalt & Rubber]


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    • 1 Second Ago
  • 11 Comments
      • 4 Years Ago
      Maybe it's the photos, but these ads seem ironic to me. I don't get a "anti tire smoking" vibe here. The photo's seem to glorify the matter. It's like... an anti smoking ad showing a male lighting up, and being surrounded by exotic sport cars and attractive women, with a tag line "don't smoke". I'd be like, "why?! Look how fun it looks!"
      • 4 Years Ago
      This makes no sense at all. Is this supposed to be ironic or are they serious? Because they make it look pretty cool.
      • 4 Years Ago
      It even annoys me when regular fold use "your" in place of "you're..." Is it too much to ask for Autoblog to get it right?
        • 4 Years Ago
        AB Ho: "Remember, kids, do as your told, not as we do" is currently still in the article.

        My complaint with this is not the "your," but the fact that I thought the saying was "Do as we say, not as we do."

        Still, it's a cute ad. (A little dark if you've lost someone to lung cancer.) I just wish I hadn't been disappointed with every set of Pirelli tires I've ever had.
        • 4 Years Ago
        They either fixed it already or you're blowin' smoke. And it annoys me when people type fold in place of folk.
      • 4 Years Ago
      Nice Vrod custom in the ad. I almost thought it was a street tracker from the rear view. Never thought burning an expensive rear motorcycle tire was a good idea with the cost and mess. Burning up the edges is more fun though. You knew you had a good ride when the front and rear tire turned blue on the edges. That is the proper way to wear out a set of sportbike tires!
      • 4 Years Ago
      No patch will help this addiction;) It's the only smoking I do!
        • 4 Years Ago
        because the other 50% of your IQ is missing, that's why.

        normaly you do such things 1 time and find out it stinks as hell and it gets harder to breath.
      • 4 Years Ago
      What brand is the green bike? :-)
      • 4 Years Ago
      I've got a great idea. Why don't I buy a $250 Diablo then I'll follow the manufacturers advice and destroy it. Then I'll buy another Diablo to replace the one I just destroyed.

      Hey, here's a better idea. Why don't I buy a new Honda Civic and take it to a demolition derby.........
        • 4 Years Ago
        Why buy one when you can rent one and take it?