There are plenty of guilty pleasures when it comes to cars and motorcycles, but chief among them has to be the burnout. Sure, you might as well be lighting $100 bills on fire, and yes, you're not exactly doing the environment or your vehicle any favors, but there's just something magical about sending the rear (or front, though that's usually not nearly as fun) wheels spinning. It seems that Pirelli has taken it upon itself to educate the public about the highly-addictive nature and dangers of lighting up a tire. Remember, kids, do as your told, not as we do.
Pirelli's genius ad company, Y&R, is behind this bevy of spots, and with excellent photography and a little clever word play, they're sure to stick in your mind. So, the next time you go to put your tires through some serious punishment, remember Pirelli's words on the subjects. Think of the tires.