Report: BMW, Mercedes experiment with upscale car-sharing
Daimler, meanwhile, is working on a similar program in both Austin, Texas and Ulm, Germany, though that program will serve up products from the company's Smart line. Users can reserve trim levels and colors on line or by phone, use the vehicle for as long as they like and drop it off in convenient car-sharing parking spaces. The time behind the wheel is automatically calculated and the user's bank account automatically debited.
Both BMW and Mercedes-Benz are delving into car-sharing to confront a growing lack of interest in ownership from younger generations and increased traffic in urban settings, even though some research has shown that the use of a single shared vehicle can contribute to the loss of as many as nine to 15 personal cars.
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