• Dec 29th 2010 at 6:03PM
  • 11

German automaker Audi announced its future investment program that will lead to the company's hiring of nearly 1,200 skilled employees next year and the doling out of approximately 11.6 billion euros ($15.3 billion U.S. at the current exchange rate) between 2011 and 2015. The outlay of cash will be used primarily to fund "developing new products and technologies of the future such as electric and hybrid drive systems." To name one example: Audi will set aside a portion of the funds to develop and launch its R8 e-tron, which it aims to sell by late 2012.

Thomas Sigi, a member of the Audi AG board of management, discussed the focus of the automaker's investment program:
Innovation requires people. For this reason, we want to hire around 1,200 experts in 2011 who will primarily bolster our electromobility and lightweight-construction fields of competence.
Audi claims that its $15.3 billion in expenditures from 2011 to 2015 represents the most extensive investment in the automaker's history.

[Source: Audi]

PRESS RELEASE

Audi's plans for 2011 include 1,200 new jobs and the launch of the biggest investment program in company history


* Company primarily seeking specialists in career fields of the future
* Board Member for Human Resources Thomas Sigi: "Innovation requires people"
* Audi plans to invest about € 11.6 billion in fixed assets by 2015

Audi is investing heavily in its future and intends to hire about 1,200 skilled employees in 2011. The company plans to invest around € 11.6 billion between 2011 and 2015, primarily in new products and technologies, as well as in upgrading its sites. More than € 5 billion is earmarked for the German sites in Ingolstadt and Neckarsulm.

"Innovation requires people," said Thomas Sigi, Member of the AUDI AG Board of Management for Human Resources. "For this reason, we want to hire around 1,200 experts in 2011 who will primarily bolster our electromobility and lightweight construction fields of competence, as well as the implementation of our growth strategy." During 2010 Audi recruited about 500 experts and 780 trainees who began their vocational training in Ingolstadt and Neckarsulm.

From 2011 to 2015 the company plans to invest about € 11.6 billion in fixed assets, making this the biggest investment program in the company's history. "With this investment, we are laying the foundation for sustained, profitable growth, and supporting our claim to leadership in the premium car segment," said Axel Strotbek, Board Member for Finance and Organization of AUDI AG.

About 80 percent of all investment – more than € 9.5 billion – will go to developing new products and to technologies of the future such as electric and hybrid drive systems. One example is the Audi R8 e-tron, the first electric sports car from Audi, which the company wants to begin selling in late 2012.

The brand with the logo of the four rings will introduce numerous new models in 2011, including the new Audi A6 and the Audi Q5 Hybrid, the first full hybrid from the carmaker. In launching the new Audi Q3, which is manufactured in Martorell, Spain, Audi is occupying the midsize premium SUV segment for the first time.

The foundation for the future is also being laid at the company's German sites: more than € 5 billion is to be invested in Ingolstadt and Neckarsulm between 2011 and 2015. "In addition to our foreign sites, the German sites will also profit greatly from the Audi brand's good worldwide prospects for growth, especially in China," Strotbek said.


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  • 11 Comments
      • 7 Months Ago
      Ay.. Ze Germans are on the move.

      Knowing Germany pretty well, one thing is certain: They [i]may[/i] be conservative, but when their engineers get the move-on, they'll go forward like a charging bull.

      I shouldn't be too dismissive of Audi. VW and BMW already have some EV-aces up their sleeves. Audi's stunningly beautiful EV-super car prototype was the first shot in a full-blown car-manufacturers' "war'. Audi IS known for innovative, daring cars (TT anyone?)

      I wouldn't be too surprised if Audi would roll something out of their factories in, say 2 years, that makes the current big boys of EV's' heads spin.

      Their economy is in no way as dire as the American. Their universities are top-notch. They got the willpower and the money. So be aware, be very aware of things to come.
      • 7 Months Ago
      I can't believe these negative comments. Completely off base. $15B is a hell of a lot of money. GM spent about $1B developing the Volt and spends far less on bringing out a new model of existing cars. This goes way beyond green-washing.

      I actually think they are panicking, as they are late to the E-REV and BEV game and now have to play catchup. If this figure is real, they are VERY serious about gaining leadership in this field.
      • 7 Months Ago
      I hadn't quite realized the Vegetarian Left had a special cult for EVs. Perhaps we should have a contest for a neat name to define the boundaries of their smallish cult.

      I'd suggest "Tesla Trotskyites".

      Manipulating irrelevant data and stunts better relegated to religious nutballs offers little to support the breadth of alternatives which - taken as whole - move our industrial society towards smarter, healthier living at a better rate than sophomoronic cheerleaders.
      • 7 Months Ago
      of course a lie. the amount might be somewhat real but that's probably what they spend on new models so EV tech will only be a tiny fraction, just enough to keep the lie alive and fool Merkel and the press.
      they'll be spending heavily on developing unaerodynamic soft heavy steel cars with inefficient combustion engines in them. business as usual.
        • 7 Months Ago
        Yeah, more greenwashing from Germany. The funny thing is that Germans in general are very environmentally conscious (solar panels, organic food, wind mills), so it's surprising to see their automakers drag their feet in adopting EVs.

        Yes, I know we should give them a chance, but announcing something that is years away is not a concrete step.

        If Audi was really serious about EVs, they would take their best selling sedan (A4) and use it as a platform for EVs. Just like GM did with the Cruze and the Volt.
        • 7 Months Ago
        @David Martin:

        "Germany, CO2 emissions remain some of the highest per capita in Europe"

        It has occurred to me that I would be more interested in the listings of CO2 per GDP than CO2 per capita. Worldwide, there is a very strong correlation between CO2/cap and GDP/cap, and (I believe) that Gemany's GDP/capita is one of the highest in Europe, so a high CO2/cap is to be expected.
        • 7 Months Ago
        If memory serves me, the CEO said the Volt is for idiots or some such thing. But wait, the Volt is not for idiots. The CEO's of GM are idiots along with the moron CEO that runs Audi. Would not surprise me if this 15 billion is for green washing advertisement for the next five years, those fluffy commercials GM is doing are not cheap.

        "Chevy runs deep," runs their nose deep into the oil corps ass with Audi completing the train.
        • 7 Months Ago
        @ David Martin:
        You're pretty short minded with your classification, "The Germans are serious about greenwashing, not truly green technology." The Germans are not the handful - maybe two dozen or three - of arses that dictate domestic policy in Germany. When was your last visit to Germany if ever? How much do you really know about the opinion of the German populace?
        The German automobile industry is one of the most conservative world wide. As long as they have the opportunity to dictate what product appears on the market they will do so. The German populace is very hesitant momentarily to invest in new ICEs; many are waiting for BEVs at reasonable prices. If they are consistent in boycotting products they don't want, industry is going to face severe problems.
        BTW, it was GM that killed the electric car and not the Americans.
        • 7 Months Ago
        The Germans are serious about greenwashing, not truly green technology.
        The major German concerns are well into ripping off the German consumer under green cover, whilst achieving absolutely nothing towards their supposed goals.
        The German solar deployment, at a cost of around 50 billion Euros, has been operating in the winter at 1-4 % of the nominal rated capacity!
        Meanwhile, in the serious business of producing the energy to run Germany, CO2 emissions remain some of the highest per capita in Europe, as do those of Denmark, and with proposals to build 24 new coal plants, they intend to keep it that way.

        The innumerate easily fall victim to con-men and ideologues.
        Clean, low carbon energy at high latitudes is spelt nuclear, and bs'ing won't change that.
      • 7 Months Ago
      Go Audi!