• Dec 28th 2010 at 2:56PM
  • 9
Tata Nano Gold Plus by Titan Industries – Click above for image gallery

Try to imagine the most basic car on the road, and you'll likely conjure up images of the Tata Nano. The Citroën 2CV of our time, the Nano was conceived as bare-bones, bargain-basement transport for the masses. But while it makes the rest of us wonder how much our own cars are really worth, sales of the diminutive budget car have been lagging in the wake of safety concerns after cars were reported to be spontaneously combusting due to bad wiring and such.

To drum up enthusiasm for the Nano, Tata has brought in one of its subsidiaries, Titan Industries, to give the car a more luxe appearance in the form of gold and jewels. Celebrating the 5,000th anniversary of Indian jewelry, Tata and Titan launched a public campaign to solicit designs for a bedazzled Nano. Thirteen designs came in, with the winner you see here chosen just a few days ago. The conspicuous one-off will be crafted out of pure gold by Titan at its facility in Bagalore. Have a closer look at the winning design, along with a couple of the runners-up, in the gallery below.

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    • 1 Second Ago
      • 4 Years Ago
      Ivan Malagurski
      • 4 Years Ago
      Popular Indian culture has always tended to the moderate and decorous, as in Kenny Everett, all in the 'Best possible taste!' ;-)
      • 4 Years Ago
      "Hey ladies! Wanna take a ride in my blinged-out Tata?"

      "No? Okay."
      • 4 Years Ago
      I have nothing against small efficient cars, but when I saw the picture my old boss came to mind. He once asked me to tape a penny to something. Dutifully I did so, but I had to go back and ask why. He said “I don’t want to lie when I have to tell my boss that it’s worth something." Yea, that car is worth something.
      • 4 Years Ago
      That's the worst thing I've seen.

      At least an '82 Seville with a phony convertible top and faux gold accents and wire wheels was already an ostentatious poser's car.

      To take a perfectly functional, sweet little Nano and dress it up in this garbage is revolting.
      • 4 Years Ago
      Pardon me sirs, i'll be in my vomitorium.
      • 4 Years Ago
      It is going to look even cooler when it bursts into flames.
      • 4 Years Ago
      I like the 3rd place one, with the white body. It is classy. The winner to me is just too gaudy.
      • 4 Years Ago
      You guys obviously haven't looked at things like the buses in Indonesia and other places.
      In many regions of the world decoration, fun, and excess are in, and minimalism out.
      Seeing hundreds of weird, wonderful and OTT vehicles on the road is a lot of fun!

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