• Dec 27, 2010
2011 Dodge Journey - Click above for high-res image gallery

The Dodge Journey has been given a much-needed makeover for 2011, with a new V6 and a significantly improved interior. That's good news for Dodge dealers here in the States, but according to Autoweek it isn't such a great deal for Dodge dealerships overseas.

That's because the Journey will no longer be sold with the Ram badge, as Sergio Marchionne and company have reportedly decided it would fare better as a Fiat-branded crossover. The CUV will reportedly be given the Freemont moniker, and it will be the first Chrysler-based vehicle to be given a Fiat engine – a diesel in this case. The 2.0-liter oilburner is capable of 170 horsepower – 30 more than the VW-sourced diesel currently employed in the Journey overseas.

The move to sell the Journey as a Fiat may also make sense given Fiat's massive 5,000 store retail network. If Fiat dealers can surpass the meager sales of the Journey, it could help Chrysler increase output at the Toluca, Mexico plant where the CUV is built along side the Fiat 500. AW claims the Freemont will be unveiled in Geneva, with sales beginning in June 2011.



[Source: Auto Week]


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  • 26 Comments
      • 4 Years Ago
      Good to see more American vehicles being exported.
        • 4 Years Ago
        I wouldn't get my hopes up. Fiat is not a popular brand here in Europe, not outside Italy, and it's usually their smaller cars that actually sell.

        I would rather have a Dodge than a Fiat, but I would rather have another brand than a Dodge. I'm fine with American brands like Ford, but they actually make cars [in Europe] for Europeans.
        • 4 Years Ago
        I wouldn't get my hopes up. Fiat is not a popular brand here in Europe, not outside Italy, and it's usually their smaller cars that actually sell.

        In 2010 Fiat had 3.8% of the European market excluding Italy. If you include Italy it's 5.5%. Their annual report is all about the decline due to expired incentives to replace older cars.

        I would rather have a Dodge than a Fiat, but I would rather have another brand than a Dodge. I'm fine with American brands like Ford, but they actually make cars [in Europe] for Europeans.
      • 4 Years Ago
      Not actually the worst vehicle ever, but I don't see it as a Fiat...certainly not one you'd want to rebadge.
      • 4 Years Ago
      The Journey had some issues with the interior, but it had few issues with mechanics, class leading utility and style. Journey needed little refinement, but what has been done makes for a great choice for crossover shoppers. Too many misinformed comments here based on biased opinion and not facts. The Journey is as good or better than most in its class.
      People please read before commenting - There will be extensive North American sourced product going to Europe as Fiats, Lancias and Alfa badged Chrysler products. Even the Fiat 500 sold here uses an American produced engine with profits going to Chrysler. The Fiat Freemont will be a money maker for Chrysler and its workers.
      • 4 Years Ago
      If Chrysler's resurrection fails Fiat will be poised to take the good pieces and leave the rest to die.

      If Dodges in europe are Fiats then why isnt the 500 coming to the US as a Dodge?

        • 4 Years Ago
        No it'd be like the historic holden commodore being sold as a pontiac in the us where holden isn't sold.

        Bmw and mini are sold in the same market, not at all equivalent.

        Fiat is selling the 500 in the us as a fiat because that's what is best for fiat. They don't particularly care whether it would bolster the chrysler lineup in the us. Again if chrysler fails they can keep right on selling the 500 without any problem. Doesn't seem like a 100% commitment.
      • 4 Years Ago
      It should fit right in with the Fiats what with its self-destructing brakes.
      • 4 Years Ago
      Oh come on now Fiat you're not fooling anyone with that, especially when you've come up with such a lame name. "Fiat Freemont". That's a stupid name.

      Fiat, what you're doing is just as silly as walking into a pizzeria and ordering a Happy Meal.
      • 4 Years Ago
      Why don't they work on a 2012 Multipla instead? Maybe chop a few inches off the Journey's wheelbase and give it some Italian styling cues?
      I just can't really imagine a Fiat Journey.
      • 4 Years Ago
      I just spewed chunks of Italian sub all over my keyboard.
        • 4 Years Ago
        My commenter cred! Ruined!
      • 4 Years Ago
      A 2L engine in a car this big? Bloody hell is that it? Useless car. Good decision to give it to fiat, the better known brand in Europe, could be a big selling point for fiat to have a 4x4. Seriously though that is a poor engine.
      • 4 Years Ago
      Actually it will be given a Italian made Fiat diesel engine and these rest of it made in Mexico. They do not used Gas engines in SUV's in Europe.
      • 4 Years Ago
      Too funny!
      Imagine all the Euro's pointing and laughing at the rebadged Chrysler just like all the normal people with a brain cell or two will be laughing at the Fiat's coming here!
      I luv it!
        • 4 Years Ago
        ^^^

        Finally... somebody that gets it.
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