• Dec 26, 2010
KBB.com names its 20 Most-Researched vehicles for 2010 – Click above for high-res image gallery

Kelly Blue Book has compiled a list of the most researched new vehicles for 2010, as well as brands that hold the greatest market share of interest. The Honda Accord, Civic and Toyota Camry claim the top three spots -- not a surprise if you've been reading this list the last few years. Since 2004, the same three vehicles have garnered the most attention at KBB.com.

While it's not a surprise to see those three, it's a nice change of pace for a few newcomers to the list. The Hyundai Sonata was 29th overall last year, but has risen 24 spots to claim the title of fifth most-researched vehicle for 2010. Not everyone rose this year, of course. Two notable vehicles, the Toyota Prius and Corolla, dropped a few spots compared to 2009.

It's not all bad news for Toyota, however, because KBB.com also takes a look at each brand's market share of interest among new car buyers. Toyota leads the way at 13.4 percent, with Honda, Ford, Chevrolet and Nissan rounding out the top five in that order.

Here's how the Top 20 Most-Researched Vehicles for 2010 breaks down:

1. Honda Accord
2. Honda Civic
3. Toyota Camry
4. Honda CR-V
5. Hyundai Sonata
6. Nissan Altima
7. Honda Pilot
8. Ford Mustang
9. Toyota Highlander
10. Toyota RAV4
11. Toyota Sienna
12. Honda Odyssey
13. Chevrolet Equinox
14. Toyota Corolla
15. Ford Fusion
16. Ford Escape
17. Toyota Prius
18. BMW 3 Series
19. Chevrolet Camaro
20. Volkswagen Jetta

Be sure to click past the jump to read the full release from Kelley Blue Book.




[Source: KBB.com]
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Dec 22, 2010
Kelley Blue Book's kbb.com Names 2010 Most-Researched New Vehicles, Brands With Greatest Share of Market Interest This Year

Sales Success Story Hyundai Sonata Makes Giant Leap to No. 5 on 2010's Top 20 Most-Researched New Cars List


IRVINE, Calif., Dec. 22, 2010 /PRNewswire/ -- Kelley Blue Book, the leading provider of new car and used car information, today announces the most-researched new vehicles of 2010 on the company's top-rated website, www.kbb.com. In addition, Kelley Blue Book's kbb.com reveals the top five brands with the greatest share of market interest for 2010.

This year marks the fifth consecutive year that Kelley Blue Book saw increased visitation to its website, with nearly 24 million more visits to kbb.com in 2010 versus 2009. Because kbb.com is one of the most-trafficked automotive research sites, visitation to specific vehicles has become a leading indicator of sales patterns for manufacturers.

Kbb.com's Top 20 Most-Researched New Vehicles of 2010

1. Honda Accord
6. Nissan Altima
11. Toyota Sienna
16. Ford Escape
2. Honda Civic
7. Honda Pilot
12. Honda Odyssey
17. Toyota Prius
3. Toyota Camry
8. Ford Mustang
13. Chevrolet Equinox
18. BMW 3 Series
4. Honda CR-V
9. Toyota Highlander
14. Toyota Corolla
19. Chevrolet Camaro
5. Hyundai Sonata
10. Toyota RAV4
15. Ford Fusion
20. Volkswagen Jetta

The Honda Accord, Honda Civic and Toyota Camry (in varying orders each year) have been the top three most-researched new vehicles on kbb.com each year since 2004. However, a few vehicles made jumps into the top 20 most-researched new vehicles for 2010 that were not on the list in 2009, and many models have changed their standings among the top 20 when compared to last year.

The most noteworthy success story this year is the Hyundai Sonata, which made a giant leap up 24 positions, from number 29 last year to number five this year. Hyundai's popular all-new Sonata helped to re-shuffle the deck among the top 20 most-researched new cars of 2010, knocking a few vehicles further down on the list compared to where they were last year.

A number of popular new or redesigned models also increased their standing for 2010 versus 2009, including the Ford Mustang, up eight positions to number eight, the Toyota Sienna, up seven positions to number 11, and the Chevrolet Equinox, up seven positions to number 13. In addition, the BMW 3 Series was new to the list for 2010, making its debut at number 18.

Likewise, many vehicles that are staples on the annual kbb.com top 20 most-researched new vehicles list experienced a decline in standing for 2010 when compared to 2009. The Toyota Corolla fell nine positions to number 14 this year, and the Toyota Prius dropped nine positions to number 17. In addition, the Chevrolet Camaro was down seven positions to number 19 for 2010.

"The site traffic on Kelley Blue Book's kbb.com clearly demonstrates which models are resonating with today's new-car shoppers, especially when we examine the most-researched new vehicles of 2010," said James Bell, executive market analyst for Kelley Blue Book's kbb.com. "Hyundai's homerun Sonata was not only the darling of the industry this year, but also made a strong impression in the minds of new-car shoppers by leaping ahead to the fifth most-researched new car of 2010. In addition, two popular Toyota models, the Corolla and Prius, experienced drops on the list this year, likely due to a combination of lower fuel prices and reduced overall interest in compact and hybrid vehicles, and also possibly due to Toyota's public perception crisis during the recall saga of 2010."

Kelley Blue Book's kbb.com 2010 Top Five Brands with Greatest Share of Market Interest Among New-Car Shoppers

Toyota with 13.4 percent
Honda with 11.4 percent
Ford with 10.2 percent
Chevrolet with 8.3 percent
Nissan with 6.2 percent

Toyota, Honda, Ford, Chevrolet and Nissan (respectively) are the top five brands with the highest share of market interest -- defined as the percent of new-car shopper activity for a particular brand -- on Kelley Blue Book's kbb.com for 2010. While these five brands remain in the same positions as last year, Toyota has experienced a decline in share of market interest for 2010 while Ford's share of market interest continues to grow. Toyota managed to hold down its top spot for 2010, even though its share of market interest declined 2.4 percentage points from last year. While Ford remains in the number three spot, its share of market interest increased 1.5 percentage points for 2010 when compared to 2009. The remaining three (Honda, Chevrolet and Nissan) brands' share of market interest numbers remained relatively flat year-over-year.


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    • 1 Second Ago
  • 33 Comments
      • 4 Years Ago
      Yes and most of the Honda and Toyota models on this list are no where near the top of the sale charts. This is a list of the most researched cars on the KBB website. This is not definitive information. Edmunds, Cars.com, Autotrader...they all can come out with the same type of list.
      • 4 Years Ago
      Of the 20 most researched cars, how made made the 20 most bought list?
        • 4 Years Ago
        Very good point.
        • 4 Years Ago
        I totally agree. The report that the Ford Fusion and Hyundai Sonata are both cresting 200K units for 2010 tells a totally different story. For some reason KBB doesn't seem to jive with actual sales figures.

        Where's the F150? Or is this just cars?
        • 4 Years Ago
        1) F-series
        2) Silverado
        3) Camry
        4) Accord
        5) Corolla
        6) Civic
        7) Altima
        8) Fusion
        9) Malubu
        10) Sonata
        11) CR-V
        12) Ram
        13) Escape
        14) Impala
        15) Focus
        16) Rav4
        17) Equinox
        18) Prius
        19) Elantra
        20) Sierra
        top selling list, interesting discrepancy. Methinks buyers of beige like reassurance via research.
        • 4 Years Ago
        @cFoo

        +10!!!
        • 4 Years Ago
        What exactly are you getting at? That people that buy don't buy what they research? You do realize that the top researched cars (Accord, Camry, etc) are close to the top of your dumb list, right? So a couple of $hitty trucks are the top two on your list are at the top...so what? All that means is that these buyers don't do much research when shopping for vehicles. I bet that's because they can't use or do not have a computer. I mean c'mon, they're upgrading from a mule to domestic crap - an hones and natural progression.
        • 4 Years Ago
        I'd say there is some truth that this list is skewed to those who make more economically rational purchases, but many buy on emotion and brand loyalty rather than resale.

        That said, it's interesting to see the Mustang ranked so highly - by far the highest ranked non-family car of the bunch.
        • 4 Years Ago
        So, truck buyers are ignorant, mule driving neanderthals? Wow. You really should get out more.

        Given the differentiation in sources for information, I'd say that the differences between the two lists simply reflect the fact that many people get their information from sources other than KBB.
        • 4 Years Ago
        "...top selling list, interesting discrepancy. Methinks buyers of beige like reassurance via research."

        I think tributetodrive has a point. I don't think it is a shock that those who drive "beige" need help researching their appliances. Those who have brand loyalty or otherwise are more familiar with cars and even enthusiasts don't need help.

        There is a related reason why Consumers Reports data is so skewed. Those who drive appliances read it and respond to the surveys, those who don’t drive Toyota, etc. aren’t surveyed because they don’t need a magazine’s help to pick out a car.
      • 4 Years Ago
      The present Accord is more of a full size than a midsize.
        • 4 Years Ago
        The current-gen Accord sedan is actually classified as a full-size car by the EPA.
      • 4 Years Ago
      That Accord would be so f$%king sexy if it was 3/4 the size.
      • 4 Years Ago
      5 out of 20 are American nameplates. Way to go, America!
        • 4 Years Ago
        @muchdrama: i'm sorry, i missed the sarcasm in your original comment
        • 4 Years Ago
        @Farmer

        Four of the five American cars on the list are built in America and yes the Ford Fusion is built in Mexico, but it was engineered, tested, and most of it components are assembled in America and shipped down to the factory. Hyundai,Honda, Toyota, and Nissan do not build all their cars in America either. So exactly what the hell is your point? Ford is an American company, General Motors is an American company, Chrysler is an American company. Hyundai is a Korean company and so are ALL their products.
        • 4 Years Ago
        of those 5 american cars? how many of those 5 american cars are made here in the usa with american labor? hyundai sonata is made in the usa and i believe so is the honda accord, two none american cars providing american familes money...btw the ford fusion is made in Mexico...IMHO that is a non american car....
        • 4 Years Ago
        I think you're missing my point--5 out of 20 cars searched are American nameplates. That's a little sad.
      joey bagodonuts
      • 4 Years Ago
      20 CLOWN CARS FOR CLOWNS
        • 4 Years Ago
        @joey bagodonuts
        So let me guess, you must drive one of those Toyotas right?
      • 4 Years Ago
      Are Hyundai selling more Sonatas than Accords....No.
      Or more Elantras than Civics....No. More Tucsons than CRVS...No.
      All models are a no, no,no ,no.
      If Honda has loss his mojo, the Honda demiss, the Honda debacle,
      just imagine Honda in the roll and Hot.
      • 4 Years Ago
      I'm surprised the Accord is #1. It's a very, very good car (depending on who you ask... I know, but I've owned a couple & had no real complaints), but I didn't think it'd place that high.

      As a side note, I'm often amazed at how much better the Accord Coupe looks than the sedan. I don't like the look of the sedan much but I think the coupe is a good looking car.
        • 4 Years Ago
        It's because most people are taught by birth it seems to always cross-shop any car with the Accord or Civic. I grew up in a town where almost everyone owned an Accord in the mid-90s, so the first thing I did before I bought my car (a Mazda 6) was go to a Honda dealership.

        I wonder if they would juxtapose these numbers against actual car sales. Isn't the Fusion beating out the Accord and Camry lately?
        • 4 Years Ago
        Stone - No. Camry and Accord are still at the top of the midsize sales.

        Through Nov 2010.

        Camry: 296k
        Accord: 253k
        Altima: 206k
        Fusion: 196k
      • 4 Years Ago
      Willie, are you on drugs.
      Honda CR-V, best selling SUV in the USA.
      Odyssey, best selling Van.
      Accord and Civic best selling most likely if you remove Toyota's huge fleet sales data.
      • 4 Years Ago
      mustang is the only non-family car-type car in the top 10, i guess it's a pretty popular nameplate :P
      • 4 Years Ago
      If you do not actually go drive a car yourself and rely on what the internet says for your purchase, boy, you are in for a ride.
      Just ask some Toyota buyers who wanted to stop but found themselves cruising along at some alarming speed
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