• Dec 23, 2010
Suzuki Kizashi versus two unlikely competitors – Click above to watch video after the jump

Suzuki is pitting its Kizashi against a handful of surprising competitors for a series of new television ads The spots are set to begin airing on Christmas day. Who are the surprising competitors? An Audi A4, Mercedes-Benz C300 and Volvo S40... as well as a motorized sofa, stretch limo and a man wearing a bubble-wrap suit.

Seeing the Kizashi defeat the odd-ball entries is no surprise, but it is a bit of a shock that it also beats the Germans and the Swede, at least in Suzuki's arranged testing. Suzuki uses the advertisements to highlight the Kizashi's handling, braking, safety and price. The TV spots are part of a larger campaign called Kizashi Kicks. You can head over to KizashiKicks.com for more information, and we've made the ad clips available for your viewing pleasure after the jump.

[Source: Youtube, KizashiKicks.com]






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    • 1 Second Ago
  • 57 Comments
      • 3 Years Ago
      That is precisely why Suzuki cleaned house last year and got rid of the dealers that weren't cutting it when it comes to sales numbers. Since November of 2010 however Suzuki has started adding new dealers once again. Just since November they picked up 15 new dealers and are planning up amping up dealer network just as the new Swift arrives. They are going to concentrate on 2 fronts, one being regaining an inner-city presence in markets where Suzuki is already doing well. The other will be in areas of the country where Suzuki currently has the least coverage such as the midwest and northern states. The expanding of the dealer network comes right after the launching of the Suzuki's new advertising campaign such as the above television ads.
      • 4 Years Ago
      How about crash saftey? Easy to throw up performance figures when your product is as safe as a tin can...
      • 4 Years Ago
      Test
      • 4 Years Ago
      With its braking problems that sofa must have been built by Toyota...
        • 4 Years Ago
        Toyota doesn't make furniture, only cars.


        Actually, they make appliances.
        • 4 Years Ago
        Sarcasm eludes thee...
      • 4 Years Ago
      What about the 3 series, IS, or TSX?
        • 3 Years Ago
        I don't know about the IS, but Kizashi was actually tested by an outside company against TSX at Virginia International Raceway, and the Kizashi out-performed the TSX in emergency maneuvers, overall handling as well as breaking distances. During the same testing, the Kizashi also defeated Audi A4, Mazda6, VW Passat CC and VW Jetta.
      • 4 Years Ago
      The name sounds like a car from the 80's or a made-up car from Grand Theft Auto.

      It seems like a nice car, but no matter how nice I just don't see myself buying a Suzuki car, new or used. Odd-ball or low-volume cars are fun until you need to do maintenance or repairs. Hell, the old Dodge Colt my parents had was a pain in the butt (and expensive) to do anything to. Can't imagine this thing in 10 years.
      • 4 Years Ago
      They should put a VW TDI engine in it.
      So, how\'s life?
      • 4 Years Ago
      See, the problem isn't the car--it's fantastic, no doubt. The problem is Suzuki's lack of dealer infrastructure here in the US.
      • 4 Years Ago
      This may all be true; but in the world of advertising, they can't say things like: "Suzuki takes on Mercedes in interior plastic quality." This ad does it's job though. For someone who buys a Suzuki, they not only get to tell their neighbors "I got a good deal" (don't we all?). They can also say "it beats a MB!"
        • 4 Years Ago
        @Abuzar1

        b-whores will not cross shop but the rest of the population looking for best bang for buck certainly will.
        • 4 Years Ago
        i own a kizashi =p, i can attest that the interior plastics are indeed great, all soft touch and everything. but in an mb u get a color screen. and i their slightly softer to touch. i did do cross shopping with bmw, audi and benz and ended up with this. its great value and drives great.
        • 4 Years Ago
        This reminds me of that stupid tagline Chevy is using for the Cruze about how it out-handles a 3 series or whatever.

        Facts like that are impressive, to somebody I'm sure, but overall pretty useless and sometimes even laughable that they'd even bring it up.
        • 4 Years Ago
        Cross shopping a Prius and a Fiesta isn't that weird. My friend was looking at the Prius because of the higher mileage. But money was a concern for him, and I hate Prii, so I told him to check out the Fiesta. Still high mileage, but more features and more fun for a lower price. He ended up getting a manual Fiesta hatch and loves it.
        • 4 Years Ago
        People cross shop all sorts of crazy things. My mother cross shopped a Fiesta and a Prius. Was she not allowed?
        • 4 Years Ago
        @enfinityx

        do you work for Suzuki?
        • 4 Years Ago
        You cross shopped a Suzuki with a Mercedes-Benz and BMW? You've got to be joking. Totally different price ranges. If you were into getting deals you wouldn't be looking at low-end luxury cars and if you were considering spending that much then you wouldn't buy a Suzuki.
      • 4 Years Ago
      Thats cool, this car lives. I completely forgot this was a car model and that that suzuki made cars. I guess a fault in presence of vehicle?
      • 4 Years Ago
      Check out the rims on that limo.
      • 4 Years Ago
      Another Kizashi owner here (GTS FWD CVT package).

      @revolver... all kizashis come with push-button start, dual zone climate, and usb ports. Auto lights/wipers and a sonar backup sensor (not really needed in this car) are only bundled into the top of the line trim (SLS)...... so packaging is quite fine.

      as far as the car goes, I am about 7 months and 9k mi into the whole experience and so far it has been fantastic. I cross shopped Mazda3, Impreza, Sonata, Elantra Touring, Golf, C30, SX4, Altima (not considering GM b/c crap quality, and Honda and Toyota because they are all sleeping pills, Fiesta wasn't available yet). I will admit the C30 was my favorite, but at $4000 premium to the Kizashi I didn't see it as being worth it. For $22,300 I got the most bang for my buck out of all of those. It drives very well. While acceleration from naught is a bit slow, it eats corners like nobody's business. The design is very striking, and the interior is very well laid out.

      The car is actually quite tall. I nose to nose with an Avalon (a rather big car, right?) last night and then looked at it, and the Kizashi was very imposing on the little Toyota. I guess that explains the comfortable seating position.
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