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BMW Megacity Vehicle – Click above for high-res image gallery

First Apple, then Intel, now BMW. We're not sure what it is about the letter 'i' (in lower case, naturally) that various marketing professionals the world over are so enamored with, but word has it that the Bavarian automaker plans to use the moniker for its fuel efficient MegaCity range of vehicles.

According to a post on the e90.com web forums, BMW has registered trademarks for i1, i2, i3, i4, i5, i6, i7, i8 and i9, making us wonder exactly what the company has in mind for its newest sub-brand. Will there be high-efficiency versions of each of the automaker's models, or is it just holding on to these designations so that others don't attempt to gobble them up?

Whatever the case, we think they missed one golden opportunity... Where's the iSetta trademark?


  • BMW Group Megacity Vehicle Design Sketch (07/2010)
  • BMW Group Megacity Vehicle Design Sketch (07/2010)
  • Lithium-Ion high voltage storage battery (06/2010)
  • Lithium-Ion high voltage storage battery (06/2010)
  • High voltage storage battery module and Lithium-Ion battery cell (06/2010)
  • High voltage storage battery module with Lithium-Ion battery cells (06/2010)
  • BMW Group Development Electric Drivetrain: Electric Motor and Gearbox (06/2010)
  • BMW Group Development Electric Drivetrain: Electric Motor and Gearbox (06/2010)
  • BMW Group Development Electric Drivetrain: Electric Motor (06/2010)
  • BMW Group Development Electric Drivetrain: Electric Motor (06/2010)
  • BMW Group Development Electric Drivetrain: Power Electronics (06/2010)
  • BMW Group Development Electric Drivetrain: Power Electronics (06/2010)
  • BMW Group Development Electric Drivetrain: Power Electronics (06/2010)
  • BMW Group Development Electric Drivetrain: Power Electronics (06/2010)
  • BMW Group Development Electric Drivetrain: Power Electronics (06/2010)
  • BMW Group Development Electric Drivetrain: Power Electronics (06/2010)
  • BMW Group Development Electric Drivetrain: Power Electronics (06/2010)
  • BMW Group Development Electric Drivetrain: Power Electronics (06/2010)
  • Experimental vehicle platform with body in white structure made from CFRP (06/2010)
  • Experimental vehicle platform with body in white structure made from CFRP (06/2010)
  • Experimental vehicle platform with body in white structure made from CFRP (06/2010)
  • Experimental vehicle platform with body in white structure made from CFRP (06/2010)
  • Experimental vehicle platform with body in white structure made from CFRP (06/2010)
  • Experimental vehicle platform with body in white structure made from CFRP (06/2010)
  • Experimental vehicle platform with body in white structure made from CFRP (06/2010)
  • Experimental vehicle platform with body in white structure made from CFRP (06/2010)
  • Experimental vehicle platform with body in white structure made from CFRP (06/2010)
  • Experimental vehicle platform with body in white structure made from CFRP (06/2010)
  • Experimental vehicle platform with body in white structure made from CFRP (06/2010)
  • Experimental vehicle platform with body in white structure made from CFRP (06/2010)
  • Experimental vehicle platform with body in white structure made from CFRP (06/2010)
  • Experimental vehicle platform with body in white structure made from CFRP (06/2010)
  • Experimental vehicle platform with body in white structure made from CFRP (06/2010)
  • Experimental vehicle platform with body in white structure made from CFRP (06/2010)
  • Experimental vehicle platform with body in white structure made from CFRP (06/2010)
  • Experimental vehicle platform with body in white structure made from CFRP (06/2010)
  • Weight comparison between steel bumper carrier and CFRP bumper carrier (06/2010)
  • Carbonfibre coil (06/2010)
  • Precursor for manufactoring of CFRP components (06/2010)
  • CFRP bumper carrier BMW M6 (06/2010)
  • Carbonfibre fabric (06/2010)
  • CFRP-Roof BMW M3: Fibre Layering (06/2010)
  • CFRP-Roof BMW M3 (06/2010)
  • CFRP-Roof BMW M3 (06/2010)
  • BMW plant Landshut: Milling of the carbon roof of the BMW M3(06/2010)
  • BMW plant Landshut: Separator coating in the RTM Press (Resin Transfer Mould) (06/2010)
  • BMW plant Landshut: Removal of the CFRP roof of the BMW M3 from the RTM (Resin Transfer Moulding) press (06/2010)
  • BMW plant Landshut: Preforming of the CFRP roof of the BMW M3 (06/2010)
  • BMW plant Landshut: Preforming tool for the CFRP roof of the BMW M3 (06/2010)
  • BMW plant Landshut: Preforming of the CFRP roof of the BMW M3 (06/2010)
  • BMW plant Landshut: Layering of the CFRP roof of the BMW M3 (06/2010)
  • BMW plant Landshut: Layering of the CFRP roof of the BMW M3 (06/2010)

[Source: e90post.com]


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    • 1 Second Ago
  • 8 Comments
      • 6 Months Ago
      As much as I'm sick of iEverything, It would be beneficial to have more small cars that are viewed as "fashionable" instead of just "cheap".
        • 6 Months Ago
        These cars certainly wont be cheap.
      • 6 Months Ago
      What do you mean, "You don't know what is up with this letter "i". Big "i" dea. One "i". Allseeing "i" (eye). Simplest and mostly used symbol "one eye" .
      • 6 Months Ago
      Anyone going to register e1 to e8 any time soon? Might be a golden move.
      • 6 Months Ago
      • 6 Months Ago
      they are probably slowly starting to take electric drive serious. slowly.
      working towards schizophrenia. fully getting rid of the ignorant and obtuse in the leadership is probably still a long ways off.
      • 6 Months Ago
      Why should it be cheap?

      There's a huge price difference between a Mercedes E-class and a Chevy Malibu, even though both are almost exactly the same size! People don't criticizes the Mercedes for being more expensive than the Chevy. But when you shrink the size of the cars, suddenly there's much more resistance towards paying more for a premium car. If an E-class can be twice the cost of a Malibu, why shouldn't a MegaCity be twice the cost of a Fiesta if it offers a similar improvement in materials and features?
      • 6 Months Ago
      Hope Intel doesn't throw a fit over i3, i5, or i7...