• Dec 21, 2010
BMW Megacity Vehicle – Click above for high-res image gallery

First Apple, then Intel, now BMW. We're not sure what it is about the letter 'i' (in lower case, naturally) that various marketing professionals the world over are so enamored with, but word has it that the Bavarian automaker plans to use the moniker for its fuel efficient MegaCity range of vehicles.

According to a post on the e90.com web forums, BMW has registered trademarks for i1, i2, i3, i4, i5, i6, i7, i8 and i9, making us wonder exactly what the company has in mind for its newest sub-brand. Will there be high-efficiency versions of each of the automaker's models, or is it just holding on to these designations so that others don't attempt to gobble them up?

Whatever the case, we think they missed one golden opportunity... Where's the iSetta trademark?



[Source: e90post.com]


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    • 1 Second Ago
  • 20 Comments
      • 4 Years Ago
      This blog entry was also processed by an i3.
      • 4 Years Ago
      I thought Mitsubishi's NA version of the i-Miev was going to be called the 'i'...?
      • 4 Years Ago
      "i"? C'mon, is it still 2000?
      • 4 Years Ago
      "making us wonder exactly what the company has in mind for its newest sub-brand;" and in response, they will make a big, long station wagon and call it the ipad.
      • 4 Years Ago
      Finally, the Hammerhead-i Eagle Thrust makes it to production
      • 4 Years Ago
      I really want to strangle who ever it was at Apple that first decided to an i in front of a product name. I'm sick and tired of everything that includes an idiotic lower case i in front of it, its iDiotic!
      • 4 Years Ago
      BMW should've used "i," as in isetta, from the start for this new range; it would more clearly delineate them from the brands traditional offerings. Sorry, but BMW and FWD without a differentiator just sullies the Brand. Offer FWD if you must but make them a distinct sub-line. I still think Mini should stand alone and not share platforms with a BMW branded vehicle.
        • 4 Years Ago
        No, what I’m saying is that BMW shouldn’t be building any FWD vehicles under its main Brand; that’s what Mini is for. What they’re doing (building FWD BMWs) is diluting both Brands in their quest, or so it seems, to offer a product in every niche possible. However, if they’re going to build FWD BMW’s then they should do it under a sub-brand, isetta or BMW-i.
        • 4 Years Ago
        BUT!
        BMW's own survey revealed that 80% of BMW 1-series owners thought they had a FWD car.

        Clearly they wanted to purchase a FWD, and many people do prefer FWD.

        So BMW is going to give their customers what they want.
        • 4 Years Ago
        You do realize that you're saying that both Minis and BMWs should cost more, right? The platform sharing is to get economies of scale and drive down production costs.
      • 4 Years Ago
      GO BMW!!!!!!!
      • 4 Years Ago
      BMW has been talking to Toyota about using the Toyota iQ platform.

      Now BMW is talking about an i brand.
      • 4 Years Ago
      Motorola uses the i9 name, (it's a phone,) so I wonder how this will go down... I don't know if they "own" it or not though.

      http://www.motorola.com/Consumers/US-EN/Consumer-Product-and-Services/Mobile-Phones/Motorola-Stature-i9-US-EN
      • 4 Years Ago
      ...wth??? how about the hyundai lineup? i10, i20, ix20, i30, ix35, i40, i45????
      • 4 Years Ago
      dear automakers. (and all industries) PLEASE enough with the "i"fad (see what i did there? i crack myself up) but seriously, enough is enough, 10 years ago everyone threw an "e" before everything (ebooks, emachine etc) it is annoying. I mean BMW has always been bland with its naming (along with benz and audi and..well anyone who cant name a car) but seriously the i thing is getting old.

        • 4 Years Ago
        ahh, those were the days when the numbers actually had to do with the engine size.
        • 4 Years Ago
        Actually, BMW and Mercedes do name their cars.

        S500> sonderklasse 5.0 liter
        750li> 7 series 5 liter injected longbody

        they just shorten them :)
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