Plug In America's stated goal for its series of commercials – excuse us, "Public Service Announcements" – is to, "engage viewers through humor, then educate them about the benefits of plug-in vehicles." The latest, called "Clothes," does this perhaps better than any of the others that we've seen so far. Also, it features a guy in oil-company-branded skivvies.
The spot highlights the ongoing maintenance costs of keeping an ICE vehicle running over time compared to the near-zero cost of maintaining a battery-powered vehicle (it does fail to mention the higher cost of electric batteries, though). As Plug In America says:
Watch the ad after the jump. The previous PSAs were Cell Phone, Ocean Crude and Hype (starring Fabio).Because an electric car has NO engine, transmission, spark plugs, valves, fuel tank, tailpipe, distributor, oil, oil filter, starter, clutch, muffler or catalytic converter, there is much less to go wrong and less cost towards upkeep compared to its gasoline counterpart.
[Source: Plug In America]
Plug In America Releases Fourth PSA
LOS ANGELES, CA -- Plug In America, whose sidewalk protests and boardroom negotiations saved some 1,000 Electric Vehicles (EVs) from the crusher, is celebrating Saturday's delivery of the first mass market EV with the release of its fourth Public Service Announcement (PSA). The spot, titled "Clothes," highlights the minimal maintenance required of EVs versus gas cars.
Plug In America's previous PSAs likewise explore the superiority of plug-in cars and are running on popular venues including Hulu. The organization's third spot, starring Fabio, reached a national television audience when the FOX News Channel's Neil Cavuto interviewed Fabio on Dec. 6.
Even as Fabio effusively praised the performance of the Tesla Roadster, Cavuto said he thinks EVs are "a dumb idea" and told the famously statuesque model that he could never fit into an EV.
"In fact, six-foot-three Fabio was chauffeured by six-foot-five Earl Cox for fifty miles in Earl's Tesla on the day Fabio shot his PSA," says actress and Plug In America founding board member Alexandra Paul, who spearheaded and produced the spots.
All seven PSAs spoof Apple's "Mac vs. PC" ads, replacing Macs with EVs and PCs with gas cars. The other topics they address include the true cost of gasoline, the ease of plugging in to charge, oil spills and range anxiety.
The 30-45 second spots were written and produced by a professional cast and crew of 60, many of whom have driven EVs for up to nine years. These volunteers donated their time to Plug In America, the nonprofit organization leading the nation's plug-in vehicle movement.
Between 2003 and 2005, members of Plug In America (then called Don'tCrush.com) staged numerous rallies and news conferences and met with automakers to protest the crushing of electric vehicles by GM, Toyota, Honda and other major manufacturers. Some of their efforts are documented in the film, "Who Killed the Electric Car?"
Three more spots will be released roughly every three weeks through February. Previously released PSAs are viewable on Plug In America's website. Click here to view "The Making of Plug In America's PSAs," a 27-minute video.
Actors featured in the PSAs, which were shot in Santa Monica, CA earlier this year, include Stephen Zimpel, appearing as "Electric," and Marvin Campbell, appearing as "Gas." Campbell has driven a Toyota RAV4 EV for years and owns two of them.
The spots were directed by Eric Swenson, a visual effects supervisor and Tesla owner; written by Swenson and fellow Plug In America executive committee member Jeff U'Ren, an Emmy Award-winning editor and former GM EV1 driver; and edited by U'Ren.
Others who volunteered their talents to produce the PSAs include Steven Latham, producer; Leslie Wilson, assistant director/line producer; Cambria Hankin, casting director; and actors Colette Divine and J. Karen Thomas, both of whom appeared in "Who Killed the Electric Car?" Peter Krajewski served as director of photography.
About Plug In America: Plug In America is leading the nation's plug-in vehicle movement. The nonprofit organization works to accelerate the shift to plug-in vehicles powered by clean, affordable, domestic electricity to reduce our nation's dependence on petroleum and improve the global environment. More information: http://www.pluginamerica.org