• Dec 20, 2010
According to Automotive News, new car shoppers are beginning to shy away from Toyota thanks to the company's less-than spotless quality and safety reputation as of late. A new study by J.D. Power and Associates has revealed that around 19 percent of new car buyers surveyed said that they had steered clear of Toyota because of the company's sullied reputation. Last year, that number was a mere 3 percent. Even worse for the Japanese manufacturer, around 15 percent of those in the study said that they'd personally had a bad experience with the automaker and another 15 percent said that they were concerned about the future of Toyota. Those numbers mark a 12 and an 11 percent increase over last year's figures, respectively.
Even so, according to the J.D. Power and Associates study, Toyota is still the third most considered automaker out there, falling just behind BMW and Honda. In a separate study, Kelley Blue Book found that Toyota is still the number-one most considered automaker, even in spite of the company's rash of recalls and safety woes.

[Source: Automotive News – sub. req.]


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  • 33 Comments
      • 4 Years Ago
      What a bunch of crap.
      • 4 Years Ago
      Reputation aside, Toyota hasn't brought anything exciting to the table in ages. I've always known them to be reliable and efficient vehicles but my experiences with them are completely forgettable. Weak sauce, Toyota.
      • 4 Years Ago
      I bought a brand new Grand Cherokee this weekend, we (wife and I ) looked at the new 4Runner, damn is that thing ugly...we used to have a toyota 4Runner so we were both drawn to the new model but somehow they managed to bork it up.
        • 4 Years Ago
        Looks are super-subjective though. I've never owned a 4Runner before but looks-wise it's my favorite Toyota SUV. The design that really bugged me was the bug-eyed look that the Land Cruiser was sporting before...I'm guessing a lot of people hated it because they went and toned it down for the newer ones.
        Personally I think the 4Runner looks like pure badassery, but I can see how it might also look a bit over the top to a lotta people.
        • 4 Years Ago
        Oh, and before you reply and embarrass yourself any more, go to the Toyota website and from the 4Runner section, click on Compare Vehicles. What does Toyota list as the Key Competitiors? Why Pathfinder, JGC, and...wait for it...the unibody 2011 Ford Explorer.
        • 4 Years Ago
        First, if they bought it instead of the 4Runner, it's a competitor. But secondly, both GC and 4R are off-road machines intended for serious use and towing. The GC has a uniframe, not a unibody anyway. They are indeed direct competitors.
        • 4 Years Ago
        I didn't consider the GC when looking at a 4Runner. They are not direct competitors anymore. Maybe if they bring back the regular Cherokee.
        • 4 Years Ago
        The Highlander or RAV4 would be a competitor to the unibody Grand Cherokee, not the truck based 4-runner.
      • 4 Years Ago
      I don't like them more now because of those new Highlander commercials, with the snotty kid essentially blabbing that if your parent's aren't spending $40,000 on a vehicle they are not cool.

      Someone needs to shut that kid up. He's really annoying.
        • 4 Years Ago
        Meh, different strokes for different folks I guess. The Swagger Wagon series is probably one of the most successful marketing campaigns I've ever seen from an automaker. And it was a damn good song.
        • 4 Years Ago
        And don't even get me started on that ghastly "Swagger Wagon" crap.
      • 4 Years Ago
      It's properly not the bad PR for the acceleration issues, my guess would be that most if not all of their cars are just bland. Especially when you compare them to the competition...
      • 4 Years Ago
      Hyundai is becoming the new Toyota.
      • 4 Years Ago
      Nothing in Toyota's current line up is up to the same standard the competition is. Toyota has heavily decontented the latest round of new vehicles they offer. I used to be a major fanboy of Toyota when I was a kid in the 1990's, I thought their build quality and interiors were amazing for the price, and I thought I would buy one as soon as I could drive. Take a look at new Toyota's and they honestly remind me of Chrysler or GM's of the past Lexus interiors haven't evolved since the mid 90's either. Toyota's reputation of reliability doesn't go that far these days when Hyundai and Ford seem to be rating on par or above everything Toyota offers. Time to step it up, cutting corners is exactly what got Detroit in trouble, wake up and regroup!
      • 4 Years Ago
      Agreed. 07 Camry SE 5mt. Gone now. Not the worst car ever driven, but the worst car ever owned. Great dealer experience, but had to go to DC from Texas to get that. Horrible,incompetent local Texas dealers.
      • 4 Years Ago
      Another success for Obama admin, nice to have MT, NYT etc as PR spin machines.
        • 4 Years Ago
        This is like Hitler blaming the Jews for making him kill them.

        Toyota is wholly responsible for the situation that they find themselves in. I've owned Toyotas before most of you here were born, liked them so much that I took a job selling them one summer.

        Of the four Toyotas I've owned, the '82 Corolla Liftback and 85 Corolla GT-S were the best cars I've ever owned. Every Toyota that I or a friend or relative have owned since then, never measured up to the hype. My 88 Celica GT-S has to be the worst. My friend Ella's Camry was such a piece of crap that they quietly took the car back, after six months of torture.

        This is nothing new, they just managed to keep it on the hush hush until now.

        • 4 Years Ago
        Good point.

        The JD report has some flaws though. The number of people claiming that they would avoid Toyota this year because of "reliability concerns" is the exact same number that last year said they wouldn't own a Toyota because it's a Japanese brand. This year the number of people that said they wouldn't buy a Toyota because it's a Japanese brand dropped drmatically.

        Translation? It's all BS, the people that wouldn't own a Toyota because it's a Japanese brand are now jumping on the bandwagon.....

        This is why Toyota is still tops in the KBB survey and why Toyota is still #1 in retail sales.
      • 4 Years Ago
      I'd consider them, if they'd hurry the hell up and release the FT-86! And I'm not even a new car shopper.

      I still think it's funny how people buy a cheap POS car, any brand, then complain that their car is a cheap POS.
        • 4 Years Ago
        typo: should read .....the very SAME problems.
        • 4 Years Ago
        A Lexus is the same cheap POS as it's Toyota counterpart, but with more garbage packed in, that yuppies like to pay for over the course of 4-8 years. I'd go so far as to say almost all new cars are junk, because they have to cater to a shrinking pool of wealth, and constant inflation, rising cost of doing business. Hence, all the lobbying and such to funnel consumers toward their crap.
      • 4 Years Ago
      Can i ask what happened to the post from early this morning about a recall for the 2011 Sienna?
        • 4 Years Ago
        4gasem 3:57PM (12/20/2010)

        RIGHT? WTH?

        I'd like to consider myself one not to look at Toyota. I see NOTHING new from either them OR Honda actually. Ford, GM, Chrysler and the Koreans seem to be making HUGE strides while the Japanese sit back on their laurels...

        -----
        Ok i agree the Hyundai/Ford have made some strides but what has GM/Chrysler done since post bailout. Apart from GC, Chrysler still has lot room for improvement and GM's Cruze sales have been flat (5th among compacts) and with new Focus hitting the market soon it is not good sign.
      • 4 Years Ago
      Let's all buy a Toileta and go run into a tree.
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