According to Automotive News, new car shoppers are beginning to shy away from Toyota thanks to the company's less-than spotless quality and safety reputation as of late. A new study by J.D. Power and Associates has revealed that around 19 percent of new car buyers surveyed said that they had steered clear of Toyota because of the company's sullied reputation. Last year, that number was a mere 3 percent. Even worse for the Japanese manufacturer, around 15 percent of those in the study said that they'd personally had a bad experience with the automaker and another 15 percent said that they were concerned about the future of Toyota. Those numbers mark a 12 and an 11 percent increase over last year's figures, respectively.
Even so, according to the J.D. Power and Associates study, Toyota is still the third most considered automaker out there, falling just behind BMW and Honda. In a separate study, Kelley Blue Book found that Toyota is still the number-one most considered automaker, even in spite of the company's rash of recalls and safety woes.

[Source: Automotive News – sub. req.]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X