• Dec 17, 2010
BMW Motorrad subliminal advertising – Click above to watch the video after the break

How far is this from having the ads at eye-level in a pubic urinal?

BMW recently created a special video advertisement, and those that viewed it had no choice but to remember it. Huh?

It was shown at a movie theater in Germany and left viewers with an image of the BMW logo imprinted on the back of their eyelids. How did they do that?

When you look at the sun and then close your eyes you see a circular dot as if projected on the back of your eyelids. BMW used the same technique, using a large Profoto Pro-7B flash unit, a big version of the flash utilized on digital cameras. In front of the flash device was a hollowed out BMW logo. The audience couldn't see it as it sat behind the screen they were viewing the advert on.

During the ad, the motorcycle driver tells the audience to close their eyes. For those that followed his directions, they saw the BMW logo with their eyes closed. As far as we're aware, there have been no big complaints yet of taking subliminal advertising to new heights. But the people who saw the ad also reported seeing a lot of genitalia images in the ice of every liquor ad they saw the same day...

[Source: YouTube]



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    • 1 Second Ago
  • 16 Comments
      • 4 Years Ago
      Didn't work for me, but then again it might have something to do with me, watching this on an LCD screen in a room with the lights on. If the lights are dimmed or off then it would likely work due to the cornea and pupil reacting, and leaving traces of it. I can try again in the light but probably just think I'm seeing it.
        • 4 Years Ago
        It didn't work on you because you weren't in the theater to experience it. And they didn't try to re-create the effect with youtube. Did you see a white screen with the black letters "Logo Flash Projection?" at 2:04 Yes?

        Well the audience didn't see that. They saw the actual flash.
      • 4 Years Ago
      What a move! But, isn't it a bit too much?
      • 4 Years Ago
      The lady in this picture is very pretty.
      • 4 Years Ago
      That's neat, but what are you going to do about the abomination that is the Granturismo?
      • 4 Years Ago
      Pointless post as it doesn't work on this...waste of my life.
        • 4 Years Ago
        You realize you are not supposed to see the after-image by watching the video above on your computer, right?
      • 4 Years Ago
      lie to me and I will send you to hell.

      I don't want your primitive steam engines BMW. nor your soft heavy steel.
      it will take more than a jarhead on a motorcycle to fool me.

      give me light weight aerodynamic ultra fast electric cars. that big oil companies own you is not my concern.
      • 4 Years Ago
      clever buggers
      • 4 Years Ago
      Very clever. At least they admit it, unlike those bastards in that Rowdy Roddy Piper movie "They Live"!
        • 4 Years Ago
        Great movie!

        "I have come here to chew bubblegum and kick ass... and I'm all out of bubblegum."
      • 4 Years Ago
      I don't think this constitutes 'subliminal' advertising; for it to be considered subliminal, it has to appear too quickly or too subtly for the conscious mind to recognize it; having an after-image burned into your retinas allows you to "see" it, consciously, for seconds or minutes thereafter. I'd call this more of a clever method of delivering an optical illusion.
        • 4 Years Ago
        Yeah, RIT- subliminal is a term for things beyond what our conscious mind perceives, but are picked up in our subconscious. this would count only if A. they didn't tell the audience, and B. Their subconscious mind had picked up on it.

        It'd be a cool experiment to see if an increased percentage knew that the commercial was for BMW with the flash (without telling the audience to close their eyes)
        • 4 Years Ago
        If they had the BMW flash effect, and didn't tell anyone in the audience to close their eyes - then it would be subliminal. Because that's how it works. So they used a subliminal message practice - to flash an image quickly - and then instructed the audience to close their eyes for the optical illusion.
      • 4 Years Ago
      pubic urinal eh?
      • 4 Years Ago
      They saw the other images 'cuz bmw drivers are pr!cks ;-)
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