In this new role, Ewanick will "ensure consistent global messaging" for the entire suite of GM brands, including Buick, Cadillac, Chevrolet and GMC here in the United States, as well as Holden, Opel and Vauxhall abroad. Furthermore, Ewanick will oversee GM's presence at important global auto shows, as well as the automaker's marketing and participation during major global events.
As you'll remember, Ewanick spent three years as the vice president of marketing for Hyundai Motor America before defecting to Nissan. After only a two-month stay at Nissan, Ewanick was hired by General Motors to replace Susan Docherty, the company's former marketing VP. Follow the jump for the official press release about Ewanick's new position as global marketing chief.
[Source: General Motors]
DETROIT – General Motors today announced that Joel Ewanick has been appointed Global Chief Marketing Officer (CMO), effective immediately.
"As we continue our rapid growth in major global markets, it is important that we take a more customer-focused view of our overall marketing strategy," said Dan Akerson, Chief Executive Officer. "In a short period of time, with his marketing acumen and creative leadership, Joel has proven to be a vocal advocate for the customer. He is the right leader to take GM's marketing strategy to the next level."
As the single point for marketing working in close collaboration with the regional presidents, Ewanick will have responsibility for GM's brands globally. He will ensure consistent global messaging for all brands including Buick, Cadillac, Chevrolet, GMC, Holden, Opel and Vauxhall. Ewanick will provide oversight for global brand enhancements in the markets in which they are sold and work in association with the regional presidents in countries where GM has partnerships and joint ventures. He will also oversee strategically important global auto shows and GM's corporate and brand marketing participation with major global events.
Ewanick, 50, will report to Dan Akerson as Global CMO and continue to report to Mark Reuss, president, GM North America in his current U.S. marketing role.
Prior to joining GM, Ewanick was vice president of marketing, chief marketing officer for Nissan North America. Before joining Nissan in March, he served as vice president of marketing for Hyundai Motor America. During his three year tenure, Ewanick earned industry recognition as the most impactful automotive marketer in America; Automotive News' 2009 Marketing All Star of the Year; Brandweek's 2009 Marketer of the Year; and Forbes' Chief Marketing Officer of the Year.