• Dec 16, 2010

Hyundai Equus and its iPad owner's manual – Click above to watch video after the jump

We know that the all-new Hyundai Equus features an Apple iPad in place of a traditional owner's manual but now we're getting our first opportunity to see it in action. In a new ad that will certainly appeal to tech-savvy luxury car buyers, Hyundai shows off the iPad app that provides any information that an Equus owner might need to know about his or her car.

Rather than just providing written information, Hyundai has taken advantage of the iPad's capabilties to deliver an app that shows you what it's talking about, be it the Equus' available right-rear jet-style reclining seat or its adaptive headlights. Better yet, the app is free to download on iTunes regardless of whether an Equus is sitting in your driveway (so you can see what you're missing). Hop the jump to check out an ad featuring the iPad owner's manual in action. Top tip, Fred!




[Source: YouTube via Unncessary Umlaut]


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  • 24 Comments
      • 4 Years Ago
      Just please tell me there's a book.

      Nothing like being stuck on the side of the highway and finding out your iPad isn't charged (and because everyone wants to leave a $500 electronic device in their car...that isn't a target at all...noooo).
        • 4 Years Ago
        You're absolutely right MiniMe.

        But most of the comments here are trumpeting this as "progress" and a step forward...as if this will become the norm.

        Then it isn't just luxury car owners anymore.

        Then again, I rarely look at my manual, it's usually my Chilton one.
        • 4 Years Ago
        @ Kid Red

        What if your problem is electrical in nature?
        • 4 Years Ago
        It's good thing companies feel the same way and sell car chargers.
        • 4 Years Ago
        This is a cool gimmick but other than hype value why bother with an iPad at all? You already have a nice touchscreen there in the dash - why not use that?
        • 4 Years Ago
        Pretty hilarious that all these people are complaining that you're getting a "free" iPad with you're car. I'm sure most people will just give it to their kid and use, if this type of buyer has or will ever even look at an owners manual period, the paper version like usual. If anything this might actually intrigue them to learn a little about their car because i doubt someone who can afford this is really going to sit and flip through their car manual, especially when this thing is suppose to be picked up and delivered back when you would normally bring it to a dealer for issues.
        • 4 Years Ago
        It's rather naive to think that a luxury car owner will be sitting on a side of highway, flipping pages and trying to find out how to change flat tyre. All they need to know is a 1-888 number to 24/7 roadside assistance...
        • 4 Years Ago
        I just doubt an Equus will be a target for iPad theft - such a low volume car and I doubt they will be in bad areas.
      • 4 Years Ago
      I don't understand why this is getting so much attention? It's incredibly gimmicky.

      "Ignore the car, and just remember you get an IPAD!!!1!"
        • 4 Years Ago
        Gimmicky?

        I'd call it innovative seeing as how iPads and tablets are setting the market on fire right now. iPad sales are blowing the doors off of consumer computer sales.

        Innovation is hardly ever a negative.
        • 4 Years Ago
        They're advertising the owners manual, not the car. How is that not gimmicky?

        "In marketing language, a gimmick is a quirky feature that distinguishes a product or service without adding any obvious function or value. Thus, a gimmick sells solely on the basis of distinctiveness and may not appeal to the more savvy or shrewd customer."
      • 3 Years Ago
      I'm not really in the market for a car this expensive, but if I was when I was done negotiating and arrived at an otherwise acceptable price I'd insist they keep the ipad and take it's cost off the price of the car. If they refused I'd walk out.
      • 4 Years Ago
      Needs BT OBDII diagnostics or preferably access to Hyundai's own diagnostics.
        • 4 Years Ago
        You can get an cable and (a few) diagnostic apps for $100+ for the iPhone so I'd assume you could run the iPhone app on the iPad if their isn't a native app yet.
      • 4 Years Ago
      Have any of you actually downloaded this and looked at it? I have. It's more marketing gimmick than it is useful tool. The "interactive" part of it is marketing shtick that touts its high tech features (most of which are options). The "owner's manual" part is just a series of images of the pages of the paper manual that you can scroll through. The sections in it aren't even hyperlinked to the headings in the Table of Contents. It's not nearly as impressive as it sounds.
      • 4 Years Ago
      I like how it's interactive - people might be more apt to read it that way.
      • 4 Years Ago
      Hyundai+apple. Perfect for eachother.
      • 4 Years Ago
      I think this is a great idea! I don't think it will catch on with other auto makers but at least someone is willing to think up new things.
      • 4 Years Ago
      If you were to hold the iPad as shown in the picture you would have a sore wrist in about 30 seconds. After owning one for a good 5 months now I can say they are not all they're cracked up to be. They're hard to type on and hard to hold comfortably when standing up or sitting on a couch.

      Give me a paper manual for now. Now that I'll be buying a $60,000 Hyundai anytime soon though...
        • 4 Years Ago
        I'll disagree. Most of the time, it's on the table/bed or in my lap so the wrists never hurt. And it's fine to type on.
        • 4 Years Ago
        Ipad is crap.

        Over sized Itouch... apple users are so gullible !
      • 4 Years Ago
      Love it!
      But does it come with a Hyundai Equus Edition of Angry Birds?

      Seriously........and I'm not bagging on this, because I really like the interactive iPad style approach to the owners manual.....I still AM kinda curious: will this thing have some sort of charge-port in the glovebox so that your iPad-based owner's manual always stays charged and ready for use?

      Would kinda suck to pull over in the middle of nowhere and need to figure out how to change a tire (or something) and realize that your iPad battery had gone dead from all the months of sitting in the glovebox.

      • 4 Years Ago
      We won't make progress without innovation. What galls most people is the fact that its Hyundai thats taking the lead. Times change, get over it haters.
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