- Dec 16, 2010
Video: Chevy goes free-hand for its latest billboard spot
Chevrolet creates a cost-effective billboard advertisement – Click above to watch video after the jump
An affordable car should get an ad campaign to match. Following that logic, Chevrolet's Middle Eastern advertising team put together a spot to highlight the low price of the all-new Cruze. Rather than slapping some highly-stylized photography work or clean studio images onto the side of a billboard, Chevy had an artist set to work on the blank canvas with a blue marker. For over eight hours.
Click past the jump to watch it come to life.