• Dec 16, 2010
Chevrolet creates a cost-effective billboard advertisement – Click above to watch video after the jump

An affordable car should get an ad campaign to match. Following that logic, Chevrolet's Middle Eastern advertising team put together a spot to highlight the low price of the all-new Cruze. Rather than slapping some highly-stylized photography work or clean studio images onto the side of a billboard, Chevy had an artist set to work on the blank canvas with a blue marker. For over eight hours.

Click past the jump to watch it come to life.

[Source: Youtube]


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    • 1 Second Ago
  • 18 Comments
      • 4 Years Ago
      Funny how everyone here talks as if nobody at GM is capable of drawing/tracing that billboard, and had to pay some local artist.. How do you think new cars become reality?
      Wow you people are dense.
      And chuck, why do you care? You seem to be a GM hater yourself, you probably drive a honda or a toyota..
      • 4 Years Ago
      I spray painted an 8'x10' Mickey Mouse on the water tower at Salisbury Beach, MA back in '76. It's not that hard to make it look good from the ground. I did it for Kathy Radie and she loved it. The tower has since been torn down, Kathy is now Dr. Radie-Keane practicing in RI, I'm driving a truck in NC leaving dumbass comments like this.
      • 4 Years Ago
      wasn't this concept done by Audi with spray painted billboard for the A7 a few weeks ago?

      Video: Audi spraypaints massive new A7 billboard
      http://www.autoblog.com/2010/12/03/video-audi-spraypaints-massive-new-a7-billboard/
      • 4 Years Ago
      Why isn't Government Motors using this money for these ads and paying back the taxpayers instead?
      • 4 Years Ago
      Great work.
      • 4 Years Ago
      Cost of graphic design intern/drone putting together stock photography and typeface for billboard ad: $$

      Cost of artist free-handing billboard for 8+ hours: $$$$$$$
        • 4 Years Ago
        Depends on how much the artist charged, if anything. (Free publicity for the artist.)
        • 4 Years Ago
        @Mitchel No kidding. This cost them waaaay more than a traditional billboard.

        @ Big Mola One of the worst things you can say to a freelancer:
        "I can't pay you, but it's GREAT publicity." Or, "We don't have the money to pay you but it's a great opportunity." Or, "It'll look SO good in your portfolio."

        Everyone thinks that Graphic Artists and Designers just love "free publicity."
        Free publicity doesn't pay the bills. Same thing with free spec work. Please spend your valuable time designing an award-winning ad, and if we like it maybe we'll pay you or maybe you'll get some GREAT publicity.
      • 4 Years Ago
      Since some idiot who doesn't understand foreign currency will probably say it later, let me get it out of the way.

      65 thousand for a Chevy Cruze?!?!?
        • 4 Years Ago
        You mistook the Cruze for the Epica!

        Gasp! You IDIOT!!!

        ;-)
      • 4 Years Ago
      This was actually pretty cool.
      • 4 Years Ago
      What's an Epica?
      • 4 Years Ago
      Maybe....the artist was one of Chevy's own artist? Maybe they did their work
      in 8 hour shifts....just not the normal 8 hours they would otherwise be working.
      Who better the 'draw' the designs than the ones who put them on paper
      in the first place.

      Of course we don't know this....but we can hope.

      Did anyone notice the price of the cars? This is not in U.S. dollars.....I hope.
      If so, I guess American made will be off my list for the next car I buy. Gas is
      killing us, no one seems to be making any great strides away from fossil
      fuels, so I have to keep price of the vehicle AND the cost to run it in mind.

      COME ON AMERICANS !! SURELY, you can do better than this?
        • 4 Years Ago
        NEVER MIND....This IS a Middle Eastern sign. I had to look at the buildings, try to check the cars and people passing by.....difficult to do. BUT...finally saw a billboard
        in the background at :36 showing a woman in Middle Eastern wear and vaguely could
        make out the Arabic writing on it as well. I should have paid closer attention to the
        tops of the buildings as well. Don't know where else there is so much work being
        done on buildings (tops incomplete....you'd have to have travelled to the Middle East or spent time there to understand the meaning)....anywhere in the U.S.

        So, I will check the prices in U.S. dollars. And while I'm at it, I'll have to see how those
        models really look. It's one thing to see a drawing, but altogether another when you
        want to know what something really looks like.

        Concept: Interesting
        Reality: Not impressive
      • 4 Years Ago
      I'm pretty sure there are graphics designers that would do the billboard job for "free publicity." The whole "we saved money" schtick is lame and disingenuous; typical ad agency condescension.

      On the other hand, it's nice to see analog artwork supported and used. They should have said something like, "back to basics," or "honoring local people." For "honoring local" they could go city to city and hire local artists to create individualised work. Maybe, "celebrating the individual." Any number of things that aren't, essentially, an ad lie.
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