In November, we got our hands on some renderings of Prokhorov's hybrid city car. The gas-electric, to be offered in both hatchback and coupe version, was drawn up by designer Vladimir Cesler and will be built by truck manufacturer, Yarovit. Well, there comes a time in the development stage when every vehicle gets a name and, for Prokhorov's hybrid, the chosen tag is ë-mobile. The name incorporates a Cyrillic letter with no English equivalent, but its pronunciation of "yo" is supposedly obscene to the Russian ear. In response to that, a company spokesman told the Wall Street Journal, "We have no problems with that – everyone interprets it as he pleases." NPR says the ë will get 67 miles to the gallon. That sounds good in any language.
[Source: NPR, Wall Street Journal]