• Dec 15, 2010
If anyone knows about turning things around, it's Bob Lutz. After all, he was a naval aviator, and those guys can pull some serious G forces. He's also widely credited with keeping Chrysler alive for longer than it might have been otherwise. But what's he up to these days?

Well for one thing he's sitting on the senior advisory board for Lotus, giving Dany Bahar and company some guidance as they endeavor to usher the House that Colin Built into a new era. And an ambitious endeavor it is, rolling out five new models all at once while expanding its motorsports program tenfold and then some.

So what does Lutz think of Lotus' chances? Well he's optimistic, but cautiously so. Lutz reportedly gives the prospects at least a 60 percent chance to succeed, but importantly, he thinks it's more viable than the company's current path. According to Lutz, "It's a risk. But I'm quite certain it stands a better chance than the Lotus status quo, which for sure would eventually lead this great brand into terminal decline."

In other words, while there are no guarantees, it's a good plan – not a perfect one – and it'll take some good ol' fashion elbow grease to make it work – something Lutz knows all about.

[Source: Autocar | Image: Stan Honda/AFP]


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    • 1 Second Ago
  • 28 Comments
      • 4 Years Ago
      This is the same Bob Lutz who in 1999 puffed out his chest and declared that Renault would be better off throwing their billions in the ocean than buying a stake in Nissan.

      When is this overpaid buffoon going to be exposed as the total fraud he really is? Can the vaunted GM public relations team prop his carcass up forever?
        • 4 Years Ago
        Fraud? So he's a fraud because he saved Opel? Brought us the Viper, current Malibu, Volt, and CTS-V? Predicting that Daimler would ruin Chrysler?

        How would any of that pertain to him being a fraud?

        I'm gonna agree with High Climber on what he said. The intelligence of some of you commenters is just astonishing. It's just pure ignorance and you guys can't ever bring up Google to research before making yourselves look like total idiots.
      • 4 Years Ago
      The level of ignorance on this forum about what Bob Lutz has done for the industry just shows the lack of real knowledge.
      • 4 Years Ago
      Has this guy done anything positive for GM? All his projects have been canceled. Get rid of him and his crack pot mouth.
        • 4 Years Ago
        All his projects were cancelled? CTS-V, new Regal, Volt, current Malibu, and Viper? Funny, those cars are pretty successful (the Volt and Regal as suspected to be high sellers).

        As already stated, there would be no Opel if it weren't for Maximum Bob. He even predicted that Daimler would ruin Chrysler. What happened? Chrysler almost went away because of Daimler.
      • 4 Years Ago
      Why would anyone care what this guy thinks about Lotus's chance of making it.
        • 4 Years Ago
        Why would he? It's easier to just make a stupid comment.
      • 4 Years Ago
      I'd rather make funny captions for the picture above..

      Bob: "The new Lotus seats have to be 'this big' to fit American behinds. Then Lotus has 70% chance of success."
      • 4 Years Ago
      What were his odds of his Merkur brand being successful in the U.S. market?
      • 4 Years Ago
      Lutz is a smuck!
        • 4 Years Ago
        That's hilarious. I really can't stop laughing at the hypocrisy in this comment.

        You call him a SCHMUCK, yet you get after AutoBlog for having grammar problems WHILE misspelling SCHMUCK and RIGHT.

        You sir, are a schmuck.
        • 4 Years Ago
        Smuck? Are those folks that make jelly?
        • 4 Years Ago
        nono, Lutz is not a schmuck, Lutz is a putz : )

        he's so ignorant he thinks man made global warming is a crock. his words.
        he may have proposed the chevy Volt but only as PR damage control for Who Killed the Electric Car. not because he understands the merit and necessity of electric propulsion.
        vis a vis peak oil and global warming.

        Lotus made a huge mistake in going heavy and V8. they have a great opportunity to be first with the future of cars and make light aerodynamic super fast electric cars with tiny ICE range extenders but instead they embraced stupidity. amazingly bad decision.
        (spare me your ignorant sarah palin voting chip foose watching sister marrying truck driving objections) that's right I went there.
        just remember what I said when in the near future it will be clear to even you lot that peak oil was always real and electric cars is the obvious solution.
      • 4 Years Ago
      Lutz is a legend in the auto industry.
      • 4 Years Ago
      Ummmm wasn't he with General Motors....not Chrysler???
        • 4 Years Ago
        Yeah, he's credited with the "Ultimate Driving Machine" tagline for BMW.
        • 4 Years Ago
        He had a job prior to GM, you know. He worked at both Ford & Chrysler before going to GM.
        • 4 Years Ago
        Thanks for the polite comments, you know. But really thanks guys i hadnt really researched Lutz but i just thought it was odd to say Chrysler instead of GM since he just left them recently.
      • 4 Years Ago
      60% of the time...it works every time.
      • 4 Years Ago
      Oh Lutzy-lutzy. Sometimes you just need to be quiet.
        • 4 Years Ago
        Yeah Bob Lutz is so dumb - he championed the Volt, Regal AND the CTS-V! What an idiot! Not to mention the current Malibu, original Dodge Viper as well as brought back Opel from the dead and said that Daimler would ruin Chrysler.... What an A-Hole idiot! None of those did their companies any good or won any awards!
        • 4 Years Ago
        I never called him dumb. Sometimes, there are just certain things one shouldn't say.
        Why would I invest (as a customer) money into a product(expensive too none the less) when a "senior advisor" tells the media that there is a 60% success rate in the company's future decisions.
        Yes, he's a brilliant man with a great portfolio. But as many people know already, sometimes Bob spews stuff out of his mouth that he should keep to himself.
        • 4 Years Ago
        LOL, Bob Nutz gives his "opinion".

        No one listed to him when he was working, no one is listening now.
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