• Dec 14, 2010
According to Automotive News, Lancia is planning to unveil a new vehicle based on the Chrysler 300 architecture at next year's Geneva Motor Show. Called the Thema, the new sedan will bow alongside the five-door Ypsilon on the Lancia stage in March. So far, details are slim, though it's clear that the Italian automaker isn't planning to sell the vehicles by the bushel load. Early projections say that the company is hoping to move somewhere between 10,000 and 15,000 Thema units per year.

Lancia has a rough history when it comes to the company's flagship. The last Thema, built between 1984 and 1994 was fairly popular, but the vehicle's subsequent successors failed to impress buyers. Lancia's latest effort in the large sedan segment, the Thesis, was killed off after just 16,000 units managed to make their way from the show room floor between 2002 and early 2009.

With the proven success of the Chrysler 300 here in the U.S., it's possible that Lancia is hoping to see a repeat performance. Keep your eyes open for more information as we get closer to the 2011 Geneva Motor Show.

[Source: Automotive News - Sub. Req.]


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  • 32 Comments
      • 4 Years Ago
      Wow, that car looks a lot like an older Volvo.
        • 4 Years Ago
        I thought the boxy design of this car looked oddly familiar!

        It immediately gave me warm memories of my old Alfa Romeo 164, which I still to this day say it was the absolute best handling car I have even been in, next to a pre GM SAAB 900S.

        Oh how I loved that 164. I would still have my beloved cherry red 164 to this day if it wasn't so freakin quirky and expensive in maintenance.

        What's also unusual is as much as I love aerodynamically rounded car designs, I also still love this old boxy look, especially of this design.
        • 4 Years Ago
        @ Katshot

        It looks like a 15+ year old car because it is a 15+ year old car.

        "Thema, built between 1984 and 1994"
        • 4 Years Ago
        That is the Thema - debuted in 1984. A special version even got the Ferrari V8 stuffed under the hood - driving the front wheels.
        • 4 Years Ago
        Actually it is a "dead ringer" for the last generation Toyota Cresida.

        That's not a compliment either. I mean this design reeks of early 1980's.

        Is Fiat trying to kill Lancia? Talk about conservative design.....?
        • 4 Years Ago
        "Wow, that car looks a lot like an older Volvo."

        It's a Thema - shared its floorpan and mechanicals with the Fiat Croma, Saab 9000 and Alfa 164, and a number of body panels with both the Fiat and Saab.
        • 4 Years Ago
        I remember this car well, but haven't seen a SINGLE one on the road since the year 2000.......which says a lot about the quality.
        • 4 Years Ago
        Key word being "older". That thing looks like a picture of a 15 year old car.
      • 4 Years Ago
      Funny how things go in cycles. The Brampton plant that builds the 300 was upgraded to a thoroughly modern facility by AMC in partnership with Renault. AMC had brought in Renault as a partner when they were in serious trouble and needed help to save the company. The plan was to build Renaults there alongside the AMC vehicles.

      Chrysler bought AMC and ditched the Renault partnership. Fast forward 20 years and now we have Fiat and Chrysler in partnership for the same reasons looking at building vehicles for Lancia in the same plant.

      It will be interesting to see Lancia's take on the 300 interior. Hopefully they are given a chance to create a unique product and some of their improvements might trickle down to the 300.
        • 4 Years Ago
        Lancia improve on the 300?
        the bran barely even exists

      • 4 Years Ago
      "They did a Saab version of the Delta as well and Peugeot had a version of the 'Type 4' called a 605. "

      Peugeot has nothinh to do with type4
      • 4 Years Ago
      I'd much rather have an Alafa 169.
      • 4 Years Ago
      • 4 Years Ago
      Lancia Thema from the pictire is nothing else than rebadged Fiat Croma from the same era. Smaller Lancias like Delta, for example, were Fiat Regata with 2.0 l two camshafts Fiat engines. Although the smaller ones had relative success overseas because of WRC popularity, the bigger ones like Thema were disaster. If new Fiat/Chrysler relay on this rebadged engineering, especially here in North America, they will not meet any sales target for new Thema, IMO.
        • 4 Years Ago
        They did a Saab version of the Delta as well and Peugeot had a version of the 'Type 4' called a 605. The Thema Turbo and the Ferrari 308 engined Thema were good cars but at the time you could have the Lotus Carlton( good for 180 mph) or a BMW M5.
        • 4 Years Ago
        Just two small corrections: the Thema was one of the results of a joint-venture between Fiat and Saab, with the Thema, Saab 9000, Fiat Croma and Alfa Romeo 164 sharing platforms, engines and most of the bodywork. No wonder they're so similar, but I wouldn't call this a rebadging. And the Lancia Delta (1979) precedes the Fiat Regata, which is a stretched Fiat Ritmo, by three years. There's not much in common between those two cars, and their pedigree is certainly worlds apart.
        • 4 Years Ago
        Re Carlos - You are right, my mistake.
        • 4 Years Ago
        Err, no. The Alfa 164 and the Peugeot 605 looked a lot alike (both were styled by Pininfarina) but they didn't share a platform.
      • 4 Years Ago
      1984 called and wants their styling back.

      That is the ugliest "thing" I have seen on Autoblog in. . . I don't remember when.
        • 4 Years Ago
        Seriously. Ever seen a Fiat Croma, Saab 9000, or Alfa Romeo 164. They all shared the same chassis.

        This Lancia Thema is from the '80s.

        And I wouldn't be down on the Thema, either. Certain versions came with a Ferrari V8 and the world's first electric decklid spoiler.
        • 4 Years Ago
        Makes sense as this is a circa 1984 car.
      • 4 Years Ago
      i actually loved the Type 4 models; i think in time they'll be regarded as modern classics. if i could have a 164 Q4 and a Thema wagon from that generation, i'd be a very happy man. if anything, Lancia styling has been lost in the woods since that generation, hard as it may be to appreciate chiseled "handsome" styling of that era today.
      • 4 Years Ago
      Heh, Heh. This is payback for all the cool European cars we don't get over here.
      • 4 Years Ago
      ...sooo how many posts are we going to get of people commenting on the picture of the 1990's era Lancia, and not actually read that the picture and the story have really nothing in common?!?
      • 4 Years Ago
      Lancia needs to reclaim its roots. Forget about the bigger (cruiser) flagship models. Remember your rallying heritage: Lancia Fulvia, Lancia Stratos, Lancia Rally 037 and Lancia Integrale Evo. These are the vehicles you conquered the world with. If you want to reignite a cult following, you need to do it again, just like before.
        • 4 Years Ago
        Ah, Ms. Jamie, a pleasure to see you again. Yes, I've been keeping an eye on that revamped Stratos. If they (the factory) decide to jump in with both feet into rallying again, now that would be exciting. I have old rally magazines (from a collector shop) I picked up in Europe a few years ago. The pictures of the Alitalia Stratos, and the other rally monsters from the time period, are just awe inspiring.
        • 4 Years Ago
        It looks as though you will be getting your wish:

        The reborn Lancia Stratos HF supercar gains historic Alitalia rally livery

        http://www.evo.co.uk/news/evonews/260950/reborn_lancia_stratos_gets_alitalia_rally_livery.html
      • 4 Years Ago
      Needs more Ferrari engine.
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