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2011 Volkswagen Jetta – Click above for high-res image gallery

Oprah may have given away a whole fleet of 2012 Volkswagen Beetles on her TV show, but now VW is partnering with Gilt.com to offer its 2011 Jetta sedan up at a very, very low price. The new Jetta has just landed at dealerships around the country, priced from $15,995, but Volkswagen will be giving away three Jettas to members of the Gilt flash sale site for $10,000 less than the normal starting price. That's right, a brand new Jetta for under $6,000.

A total of three Jettas will be given away, starting on Wednesday of this week (one car per day). On December 15 this special offer will only be available to Gilt members with the mobile application (iPad, iPhone, Android, etc.), and the remaining two Jettas can be had by the full raft of Gilt members.

If you've ever thought about joining Gilt, now's the time – there could be a 2011 Jetta in your future. For the full details, hit the jump to read Volkswagen's press release.



Gallery photos copyright ©2010 Damon Lavrinc / AOL

[Source: Volkswagen]
Show full PR text
VOLKSWAGEN JETTA OFFERED ON GILT

First of its kind, three-day sale includes a mobile-only component


NEW YORK, NY - December 13, 2010 – Beginning December 15th, Gilt Groupe, partnering with Volkswagen of America, will sell three all-new 2011 Jettas to its members. Each day beginning at noon ET, one car will be sold at an affordable price of $5,995. Volkswagen dropped the "1" from the incredible starting price of $15,995, further delivering on its "Great for the Price of Good" message. The flash sale will occur on three consecutive days. Volkswagen is the first automotive brand to be sold on Gilt, or any flash sale site in the U.S.

"We are extremely excited to be partnering with Volkswagen to sell the all-new Jetta," said Carl Sparks, President, Gilt Groupe. "Every day we offer insider access to a variety of exclusive products, and this sale allows us to extend that with the opportunity to buy a sophisticated and stylish car at an insider price."

"Partnering with Gilt was a natural fit for Volkswagen as both brands have customers who value style, sophistication, and quality products at an attainable price," said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. "By creating a special price of $5,995 for each Jetta on Gilt, Volkswagen has taken our tagline, 'Great for the Price of Good' to a new level that will certainly create excitement and attention."

On December 15th, the sale will only be accessible through Gilt mobile applications on the iPhone, iPod touch, iPad, and Android devices. On December 16th and 17th, the sale will take place on Gilt.com as well as through the mobile applications. Each Jetta will be presented in a one of a kind "Gilt Gold" wrap and nearly $18,000 in proceeds from the Jettas sold will be donated to the charity Dress for Success. Post-sale, Volkswagen will offer Gilt members who add the Jetta to their "Wait List" a special incentive that can be redeemed at participating Volkswagen dealerships nationwide.

The all-new 2011 Jetta delivers sophisticated style, precision German engineering, and Carefree Maintenance, all at an extremely accessible starting price starting at $15,995. In addition, the Jetta offers best-in-class rear legroom and features clean lines, refined side architecture, and premium style combined with Volkswagen's trademark precision German engineering. The all-new 2011 Jetta sets a new standard in its class and became available in U.S. showrooms in October.

To access this sale you must be a member of Gilt. To become a member log onto www.gilt.com/vw


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    • 1 Second Ago
  • 13 Comments
      • 4 Years Ago
      Buy it, sell it the next day = Profit
      • 4 Years Ago
      I sat in one of these at a local dealership, and the interior with the fake leather appeared so cheap even the salesperson was embarrassed..

      The refrigerator climate control knobs, and hard dash plastics coupled with a 118hp engine is laughable!
      • 4 Years Ago
      just goes to show you how much it really costs to build a car. forget about the dealer invoice, it means nothing!
        • 4 Years Ago
        So you gleaned the true price of a Jetta from a marketing promotion of 3 cars that are essentially being raffled/lotteried off with the $6k per car going to a charity?
      • 4 Years Ago
      From the reviews I've read, $6k seems about the right price... But that should be the FULL price...
        • 4 Years Ago
        I agree. There's nothing "great" or even "good" about a new car with a 90s 115hp Volkswagen I4. (Yes, I realize better engines are optional, but not for $15,995.)
      tigganstitch
      • 4 Years Ago
      gilt? isn't that an oxymoron? anyyyyyyyyyyyyway... CAN I HAS?!????!!!!!?!?!!!!?!!!!
      • 4 Years Ago
      For $600 that goes to charity this ain't bad:

      "Basic Specs: Engine: Five-cyl, 2.5L, 170hp MPG: 24 city, 31 hwy* Transmission: automatic

      In addition to the standard Jetta SEL features, the Jetta models offered on Gilt include the following modifications from Volkswagen DriverGear:
      * 17" Vision Black wheels with all-season tires
      * Four floor carpeted Jetta mats and matching carpeted trunkliner, with serging and Jetta logo in gold

      Standard Jetta SEL Features include:
      * 2.5L, 170-hp, in-line 5-cylinder engine
      * RNS 315 navigation system with 5" color touchscreen in center console
      * Keyless access with push-button start * 6-speaker sound system with Media Device Interface (MDI) with iPod® cable; SIRIUS® Satellite Radio with 3-month trial subscription
      * Body colored, heated side mirrors with integrated turn signals
      * V-Tex leatherette seating surfaces
      * Heated front seats
      * Leather-wrapped multi-function steering wheel, shift knob and parking brake handle * Trip computer
      * 60/40-split folding rear seat with center armrest and pass-through
      * Cruise control
      * Front center console with armrest
      * Carefree MaintenanceTM Program*
      * Electronic Stability Control (ESC)
      * 6 airbags*
      * Tire Pressure Monitoring System (TPMS)
      * Power windows with pinch protection and one-touch up/down feature, operable from all four windows
      • 4 Years Ago
      I would wonder if the $10K discount would be regarded by the IRS as contest winnings and therefore taxable income.
      • 4 Years Ago
      What the hell is Gilt?
        • 4 Years Ago
        It's not even about whether you shop at Old Navy or Walmart, the prices really aren't that great even if you shop only at Bloomingdale's or Neiman Marcus. High end stores have sales too, and most of the items being sold on Gilt almost never actually sell for their full retail so you're basically paying the regular (though discounted) price.
        Most of the time you can find the same item online elsewhere for about the same price, if not cheaper, so I'd suggest checking other places before just assuming that the price is great. For example, they have a Wool Glen Plaid Suit by Calvin Klein available on the mobile app today for $448. Which sounds great except Calvin Klein has been selling the same thing on ebay (as suit and pant separates) for $189.99+79.99. That's $178 cheaper, from Calvin Klein themselves.
        Some of the stuff they sell is relatively hard to find elsewhere so I suppose it's nice if you don't normally have access to something they're selling, but the prices are not particularly impressive and it seems like they're dumping old stuff most of the time anyway.
        • 4 Years Ago
        Steep Discounts? I had the GILT app on my iPhone several months ago. Opened it up, browsed it for a minutes, closed it back up, deleted it.
        Some of the most overpriced crap ever.
        • 4 Years Ago
        Andre, 50-70% discounts aren't considered steep?
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