• Dec 13, 2010
2011 Audi Q7 - Click above for high-res image gallery

Hell hath no fury like a woman scorned, but Earth knows no competition greater than sibling rivalry. With nine marques under the Volkswagen Group umbrella, things can get pretty competitive between the brands, especially as platforms and technologies are integrated and subsidiaries chosen to develop them. But then Porsche entered the fray as the 10th brand and things got that much more heated.

Reports recently emerged that Porsche was chosen over Audi to develop the platforms that would underpin sportscars for the entire group as well as luxury sedans, leaving Ingolstadt undoubtedly reeling from the defeat. But now follow-up reports indicate that Audi will, in turn, be charged with developing the next generation of sport-utility vehicles for the entire group, the next Porsche Cayenne included.

The program will reportedly center around a common modular platform that will underpin the next-generation Touareg, Q7 and Cayenne, but also extends to the development of the Q5-based Porsche Cajun. While the latter is currently in the works, both the Touareg and Cayenne were recently replaced, so their subsequent replacements would still be years off.

The move may seem a little odd considering that Volkswagen and Porsche have both been making SUVs for longer than Audi has its Q7, but Audi has been in the all-wheel drive game for longer than either. The decision was reportedly unanimous among the different divisions, though Porsche was quick to point out that final development of its SUVs will be carried out by Porsche to ensure its vehicles drive as their customers would expect.



Photos by Damon Lavrinc / Copyright ©2010 Weblogs, Inc.
[Source: Automotive News – Sub. Req.]


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    • 1 Second Ago
  • 12 Comments
      • 4 Years Ago
      What is it with Audi's obsession with the Christmas led lights!?! this one is really OTT. Mercedes has the better alternative with the strip light, just one elegant line lit up. I think the new A8 is absolutely ruined by the inappropriate LEDs running straight through the main lights!
        • 4 Years Ago
        thats a big negative on that one buddy. Audi had the strip way back in 2004 with the S6 V10 and no only has Mercedes ripped that off, they have went and ripped off LED lights in the headlights on their S Class. Audi is the originator here, with Mercedes, and now Lexus following (copying)... Thankfully Audi has continued to refine the LED lights, and instead of having Christ-mas looking lights, they have gone with a continuous strip of light. The 2011 A8 really has taken it to a new level. Saw one on the road the other day and was seriously impressed with how it looks like serious "business"
      • 4 Years Ago
      Don't confuse rally heritage with trucks.

      Trucks and Stupid Useless Vehicles are not rally cars.

      Audi is not trucks. Or at least they weren't until today.

      That is a shame.
      • 4 Years Ago
      Roger Smith called, he wants his management style back.
      • 4 Years Ago
      Brands VW owns now:

      Bugatti - Highest Marque they own.
      Bentley - Ultra Luxury
      Lamborghini - Ultra Sports Car
      Audi - Luxury Car
      Auto Union - Still unused, maybe never?
      VW - Mass Car Product
      Skoda - Entry Brand
      SEAT - VW's Scion Brand?

      The problem is how many different CUV/SUVs can you have? Well:
      Toyota - 5
      Lexus - 4 (the 7 passenger VX included which is soon to come)
      Mercedes - 4

      So if VW wants to do this right, Porsche's CUVs should mimic the Mercedes' line up except be all athletes... Think Jeep SRT-8 type racers, with GLK, ML, & GL comptetiors.

      Audi's should be off-road bias as it has the Rally Pedigree. Q3, Q5, Q7 is how I see the size matchup... The Q7 being LX570/Land Cruiser, QX56/Patrol, Range Rover, G550 capable off road...

      VW's should be the standard streetable CUVs like the Rav4, Highlander, Durango in size, and shape (all three squeezing practicality and 7 passenger seating...)

      If there is to much product overlap, I think BigNTall is right with the GM remarks.
        • 4 Years Ago
        Passenger Cars: Volkswagen, Audi, SEAT, Skoda, Bentley, Bugatti, Lamborghini

        Large Vehicle: Volkswagen Commercial, Scania

        Major Interest: Porsche, MAN, Suzuki, Italdesign

        Five inactive brands that formed Audi: Auto Union, Dampf-Kraft-Wagen, Horch, NSU Motorenwerke AG, Wanderer
      • 4 Years Ago
      Alfred Sloan would be proud.
      CheckTheseOut
      • 4 Years Ago
      VW management seems to have taken a page from the 1983 book "How to GM'ify Your Production Systems".

      Good luck with that VDub.
        • 4 Years Ago
        @CheckTheseOut
        @Porsche 911,

        Audi's mid-sized SUV is the Q5.
        • 4 Years Ago
        @CheckTheseOut
        My main question is why Audi does not have a mid-size SUV (Touareg and Cayenne); the Q7 is a full-size SUV. In addition, why is the Touareg not considered as Audi Q6, because it is too expensive and luxurious to be branded as a Volkswagen, base Touareg costs $44,450 and base Cayenne costs $46700, I personally would pay extra and get the base Cayenne?
      • 4 Years Ago
      I reaaallly hope Porsche wins the entry-level car development lottery :D