• Dec 12, 2010

Click above to watch the video after the jump

Whether they're challenging Porsche to a duel, littering the streets with packaging or jiggling some chubby dude's man boobs, Mini has a certain flair for creativity when it comes to its advertising. The latest chapter unfolds in Canada, where an interactive "vending machine" billboard was projected onto the side of a building near Toronto's Air Canada Centre (after a Leafs game, from the look of things).

The brainchild of advertising agencies Media Merchants and Taxi, the billboard invites passers by to text their favorite Mini from their phone. After doing so, they're treated to an animated display showing their choice making its way to the bottom of the virtual vending machine. Unfortunately the public can't then drive off in said Mini, but it might prompt some Canucks to stop by their local dealership and do exactly that. Follow the jump to check out the video for yourself.

[Source: YouTube]



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 10 Comments
      • 4 Years Ago
      Cute, but more of a "Meh" to me
        • 4 Years Ago
        How long before someone hacks the projector and changes them all to Fiats?
      • 4 Years Ago
      To clarify, TAXI is the ad agency which came up with the creative and they've handled the MINI account since launching in Canada in 2001. Media Merchants only involvement was media buying.
      • 4 Years Ago
      There was an ad similar to this in Times Square that let you customize a shoe on a jumbo-tron. I was on my senior trip in 2005 and dialed the number on the screen. It was pretty fun to control a huge ad in Times Square with a cell phone.
      • 4 Years Ago
      Interactive advertising is definitely the way to go!
      • 4 Years Ago
      They spelled "favourite" wrong. Heh.
        • 4 Years Ago
        Thats proper in CAN
        • 4 Years Ago
        I know...it was sarcasm. I'm actually half-Canadian and I go up there every year.
      • 4 Years Ago
      Do people really text these numbers? I have no pity for people who do such things, and then complain later about all the SMS spam they get.
      • 4 Years Ago
      I just saw a Cooper S in the mall as a display car and it didn't look to bad. Italian job did jump into my head though;)