Click above to watch the video after the jump

Whether they're challenging Porsche to a duel, littering the streets with packaging or jiggling some chubby dude's man boobs, Mini has a certain flair for creativity when it comes to its advertising. The latest chapter unfolds in Canada, where an interactive "vending machine" billboard was projected onto the side of a building near Toronto's Air Canada Centre (after a Leafs game, from the look of things).

The brainchild of advertising agencies Media Merchants and Taxi, the billboard invites passers by to text their favorite Mini from their phone. After doing so, they're treated to an animated display showing their choice making its way to the bottom of the virtual vending machine. Unfortunately the public can't then drive off in said Mini, but it might prompt some Canucks to stop by their local dealership and do exactly that. Follow the jump to check out the video for yourself.

[Source: YouTube]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • From Our Partners

    You May Like
    Links by Zergnet
    Share This Photo X