Does a Jaguar crossover make sense? If you're Adrian Hallmark, Jaguar's Global Brand Director, it certainly does. Speaking to Autocar, Hallmark said that Jaguar "needs a crossover and needs to stop being a saloon-based company." We're a bit confused as to exactly why Jaguar needs a CUV when the typical Jaguar shopper could easily afford something from the Land Rover showroom.
Hallmark adds that a Jaguar XF wagon will appear shortly. That, we like, but with Jaguar making noise about a crossover, we find it hard to imagine an XF station wagon ever rolling into US showrooms. Hallmark goes on to say that lightweight cars will become part of the brand's future DNA.
Wait, so how does this crossover fit in with the brand again?