Does a Jaguar crossover
make sense? If you're Adrian Hallmark, Jaguar's Global Brand Director
, it certainly does. Speaking to Autocar, Hallmark said that Jaguar
"needs a crossover and needs to stop being a saloon-based company." We're a bit confused as to exactly why Jaguar needs
when the typical Jaguar shopper could easily afford something from the Land Rover showroom
Hallmark adds that a Jaguar XF
wagon will appear shortly. That, we like, but with Jaguar making noise about a crossover, we find it hard to imagine an XF
station wagon ever rolling into US showrooms. Hallmark goes on to say that lightweight cars will become part of the brand's future DNA.
Wait, so how does this crossover fit in with the brand again?