• Dec 10, 2010
It's been a while (five months, to be precise) since we wrote about ZENN, the small Canadian automaker powertrain maker that had hoped to change the world through that mythical EEStor ultracapacitor technology. Well, the company has ended its silence with an email newsletter and the news is modest – and there's only one mention of EEStor.

ZENN representatives have been busy doing what a company that wants to sell its ZENNergy Drive components should do: go make contacts. ZENN Motor Company president and chief operating Officer Brian Cott went to Shenzhen, China to speak at a car-centric "Invest in Canada" event and he found "an industry 'primed' for the best enabling technology that will transform electric vehicles from 'alternative' to mainstream," in the words of Ian Clifford, ZENN's chief executive officer. Clifford also wrote:
As part of its go-to-market strategy, ZMC has been cultivating relationships with OEMs globally. Our contacts at these OEMs are closely watching ZMC's and EEStor's progress as they are keenly aware of the significant advantages and differentiation inherent in deploying our technology and solutions. Given the sheer size and potential of the Chinese automotive market alone, it is a market that the Company will continue to pay close attention to.
You can find the entire newsletter after the jump.

[Source: ZENN]

ZENN EMAIL

Dear ZENN Enthusiast,

Last month, ZMC President & Chief Operating Officer Brian Cott was invited by Foreign Affairs and International Trade Canada to present at their "Invest in Canada" event held in Shenzhen, China. The focus of the event was to highlight the many advantages when conducting business in Canada and to promote possible investment by Asian companies into Canada. The event was specifically automotive focused.

At the same time, many in the electric vehicle industry were gathering at the 25th annual "World Electric Vehicle Symposium and Exposition" or EVS25 also held in Shenzhen. Given that this conference was based in China, it was a clear opportunity for the Chinese government and automakers to demonstrate their commitment to advancing electric vehicle technology and market adoption. According to Brian, the scale of the conference was striking, with well over a hundred exhibitors including many European and American automakers who were generally represented by their joint-ventures with Chinese counterparts. There are serious government incentives in China to promote the development and purchase of electric vehicles and this was evidenced by both the number of participants and attendees at the show. This reflects an industry "primed" for the best enabling technology that will transform electric vehicles from 'alternative' to mainstream.

As part of its go-to-market strategy, ZMC has been cultivating relationships with OEMs globally. Our contacts at these OEMs are closely watching ZMC's and EEStor's progress as they are keenly aware of the significant advantages and differentiation inherent in deploying our technology and solutions. Given the sheer size and potential of the Chinese automotive market alone, it is a market that the Company will continue to pay close attention to.

From our perspective, the Chinese are experiencing the same EV 'growing pains' as the rest of the world. Global automakers are under immense pressure to demonstrate that electric vehicles are commercially viable, especially once government subsidies are no longer as significant a part of the mix, and that consumers WILL benefit from the eventual shift from fossil fuel-based power to electricity. Global automakers have largely come to the same conclusion about where the industry is heading although all are carving their own path to get there; we look forward to working as a strategic partner with many of them. This opportunity to revisit some of the OEMs in China was an excellent chance to further position ourselves as a truly global enabler of electric vehicle technologies.

Our website is currently undergoing a redesign. In the future, all stakeholders will be able to access the presentations from past events as well as see what speaking opportunities, conferences etc...are on our corporate agenda.

All the Best,

Ian Clifford
Founder and Chief Executive Officer
ZENN Motor Company



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