• Dec 10, 2010
Charles Jordan, better known as 'Chuck,' was the driving force behind the modern design era at General Motors. After graduating from MIT in 1949, Jordan joined the GM design staff in the role of Junior Engineer. Throughout the years, Chuck Jordan rose through the ranks and designed some amazing vehicles. One notable design includes the GM Motorama-featured 1956 Buick Centurion Concept.
Other vehicles that you may have heard of, which featured Jordan's guidance, include:

-1958 Chevrolet Corvette
-1959 Cadillac Eldorado
-1968 Opel GT
-1970 Opel Manta
-1992 Cadillac STS

That is just a partial list that can be filled with the Oldsmobile Aurora, a handful of Camaro models and a lot of stylish concepts.

Chuck Jordan was just the fourth person elected to the position of Vice President of Design, a position he held from 1986 until his retirement in 1992. He passed away in the evening hours of Thursday, December 9.

[Source: AutoWeek | Image: General Motors Archive]


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  • 16 Comments
      • 4 Years Ago
      its a shame he won't get to see GM get out of the little hole its in these days.


      also, a shame that hes gaining more fame now that hes passed.

      they always do though.
      • 4 Years Ago
      Had the pleasure of meeting Mr Jordan back in the mid 90s.

      I remember him talking to us about the Corvette C5. His concerns were "it looks good now but will the design hold up..."

      Pretty darn glad to say I got to meet him.
      • 4 Years Ago
      • 4 Years Ago
      Now that is an impressive resume. The 5 you highlighted are really great designs. Many designers' careers would be deemed successful with just one of those 5 on their resume.

      Rest in peace Chuck.
      • 4 Years Ago
      He and Earl Harley were two of the best designers in Detroit.
      • 4 Years Ago
      damn....even thought i didn't hear of this guy until now, just the fact that he designed such beauties as the five listed it a legend in my book...R.I.P Mr. Jordon
      • 4 Years Ago
      The most extroverted chief designer GM has ever had was Bill Mitchell - a man responsible for some of THE most notable vehicles ever produced by General Motors - and a man Chuck worked for/with. Men at that level in the auto industry are, or can be, excentric ego-maniacs (and many are) but some are still fine men; Earl, Mitchell, and Chuck Jordan being examples. Today, with the internal politics that dominate the auto industry, it's very difficult for one man to stand-out in the same manner as did the then-well publicized "heads of design" at GM. But great men are still leading the major automobile companies and doing equally good work. Publicity surrounding individual stylists has become a thing of the past and talented designers at all of today's car companies are not getting the notice they once did. Thankfully, I've lived through those past eras where some of the industries greatest chief designers were recognized and the companies were more than willing to give those men credit for the lines of cars they penned. Cudos to them all(!).
      • 4 Years Ago
      Oh man I love the 1992 Cadillac STS. 18 years later and they still look stylish. Talk abuot a design that ages well!
      • 4 Years Ago
      wow. this guy is a legend. really sad news. Check out the prototype for a mid Sixties revived Caddy V16 behind him in the photo. The hood was about 12 feel long. That car eventually became the '67 FWD Eldorado.
      • 4 Years Ago
      I'm not quite sure why the '59 Eldorado is mentioned. That year, the Eldo was just a trim package for the regular Series 62 Caddy. Dave Holls designed the rear fins, the most important part of the car. I wonder if the credit should be the '59 Eldorado Brougham that was built by Pinin Farina? But I think that was actually designed by Pinin with input from Bill Mitchell, but I might be wrong.

      Jordan was also directly responsible for the Chevy Cameo Carrier, just about the first "fancy" pickup truck in '55 and '56. It elevated the utilitarian workman's pickup with two tone paint, a deluxe interior and straight-through rear fenders instead of the narrow bed with the fenders bulging on the outside.
      http://auto.howstuffworks.com/1955-chevrolet-cameo-carrier.htm
        • 4 Years Ago
        summazooma: i was just questioning why Autoblog credited Jordan with the "Eldorado" of '59 because it wasn't any different than the regular Cadillac line. They should have said the Cadillac lineup, they all had the exact same body lines. If you read both of my posts I certainly wasn't dissing Jordan, I have the utmost respect for him.
        • 4 Years Ago
        Not sure what the purpose of this post is... Chuck Jordan was named head of the Cadillac studio in October, 1957 and, most certainly, is acknowledged for the 1959 Cadillac. To get into a "he didn't design it" discussion, at the time of his death, seems pretty petty, especially given that he was the studio chief directing the design of this car.

        Mr. Jordan was a designer whose work helped to define the audacious American spirit through the design of iconic vehicles throughout the 50s and 60s. Perhaps now, outside of the industry, he'll be recognized for the standard-setter that he most certainly was.
      • 4 Years Ago
      Wait, so you're telling me the guy that designed the 58 corvette also designed my car? In a sea of bland looking sedans made by GM in the early 2000s, the second gen aurora is one that actually looked good, hence the reason i bought one
      • 4 Years Ago
      -1958 Chevrolet Corvette
      -1959 Cadillac Eldorado

      =====
      wow,
      R.I.P; Mr. Jordan
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