• Dec 9, 2010
Four years ago Volkswagen came up with the V-Dub Rocks promotion, giving away a free guitar with nearly every new 2007 model. So it came with the slightest sense of deja vu when VW announced a partnership with Fender. This time, however, a guitar isn't part of the package, and instead, VW will be offering select 2012 models with an all-new Fender Premium Audio System, featuring nine speakers equipped with proprietary Panasonic tech, dual voice coil speakers and extended range tweeters. The first model to get the new system is the hotted-up 2012 Jetta GLI, followed by the all-new mid-size sedan and soon-to-be unveiled 2012 Beetle. Hit the jump for all the details.
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Volkswagen and Fender Put the Concert in the Car

Announce Exclusive Partnership to bring Premium Audio System to Select 2012 Volkswagen Models


Herndon, VA – Volkswagen of America, Inc. announced today it has joined forces with Fender Musical Instruments Corp. to bring the raw emotion of a live music performance to the driving experience. The company's partnership with Fender will equip select 2012 models with the all-new Fender Premium Audio System.

"The best seat in the house is now behind the wheel of a Volkswagen," said Jonathan Browning, President and CEO, Volkswagen Group of America. "Our two iconic companies - one with a passion for driving, one with a passion for music - are joining forces to bring the raw emotion of live music to the driving experience."

"By partnering with Volkswagen on the Fender Premium Audio System, we are creating a unique partnership with a truly innovative company allowing us to deliver a product that is as unique, expressive and dynamic as the customers who use it," said Mark Van Vleet, Senior Vice President, Business Affairs for Fender.

The new Jetta GLI will be the first Volkswagen model in dealerships this spring featuring the all-new Fender Premium Audio System, developed exclusively for the Volkswagen brand. It will be available in all other Jettas later, and will be available in the new 2012 midsize sedan and 2012 Beetle in the fall. Now drivers can have Volkswagen's superior German engineering matched with the highest quality sound.

The Fender Premium Audio System in Volkswagen was born of collaboration between two brands known for precision in engineering and passion for innovation. To develop the best possible audio system for Volkswagen, Fender formed a partnership with Panasonic that combined Fender's 64 years of expertise in sound and sound amplification with Panasonic's 68 years of experience with mobile audio systems.

The Fender Premium Audio System in 2012 Volkswagen models is embedded in the vehicle design. Three years of research, development and tuning in a new, state-of-the-art sound lab, resulted in a nine-speaker system that delivers uncompromised clarity, regardless of volume, with a unique sound that Americans will love.

The system features proprietary Panasonic speaker technology. The system covers the cabin with directional sound from front door speakers that generate imaging beyond the capabilities of traditional speaker designs. It cuts through the noise and other distractions with front dual voice coil speakers, with extended range for all musical genres.

The design features lower inter-modulation distortion and smooth mid-range response to eliminate harshness. It is harmonically complex, with extended range tweeters and properly voiced 16cm speakers revealing original instrumentation timbre and harmonic richness.

Speaking at the International Motor Press Association meeting in New York, Browning was joined in making the announcement by Van Vleet and Allen Kudla, Senior Vice President, Sales and Marketing for Panasonic.


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  • 14 Comments
      • 4 Years Ago
      It sounds more like Panasonic and Volkswagen collaborated on a sound system, and they put the Fender name on it to make it more marketable.
      • 4 Years Ago
      because Fender is a name you can trust in car audio.....
        • 4 Years Ago
        Did you even *read* the press release?

        "The Fender Premium Audio System in Volkswagen was born of collaboration between two brands known for precision in engineering and passion for innovation. To develop the best possible audio system for Volkswagen, Fender formed a partnership with Panasonic that combined Fender's 64 years of expertise in sound and sound amplification with Panasonic's 68 years of experience with mobile audio systems."

      • 4 Years Ago
      So they pretty much just crossed out "Panasonic" and wrote "Fender" in its place?
      Brilliant for marketing, but I doubt it'll be any better than all the other premium audio systems available. I would prefer to have a stereo from a respected Hi-Fi company in my car, such as the B&W system in Jaguars or Mark Levinson in Lexus, to name a few, but I'm sure the Fender name will draw in lots of young buyers who are more familiar with it.
      • 4 Years Ago
      Heh, rock and roll.
        • 4 Years Ago
        My strat was made in the states.


        Just so you know, not all of them are made in Mexico.
        • 4 Years Ago
        I wish they would just include a Fender Standard Strat instead of the speaker system. I mean, they're both (Jetta and Strat) Made in Mexico anyway, just stow it in the backseat of the car when you transport it to the States!
      • 4 Years Ago
      It could be VW audio by GOD and the haters would still come out. Get over yourself, keep the base radio or better yet, just don't buy the car.
      • 4 Years Ago
      I will wait for the 'Beats By Dre' version.
      • 4 Years Ago
      Weird they would use Fender as a car audio name, rather have Phoenix Gold. But, I have to say, my VW monsoon system is really good and loud.
      • 4 Years Ago
      UGH! You go from Dynaudio to Panasonic... WTF? I'm still trying to rationalize "Panasonic" and "premium audio" being used in the same breath.
      • 4 Years Ago
      Fender may not be into car audio, but their guitar amps are legendary and are used by musicians worldwide for a reason.

      I don't know how much of this collaboration is marketing spin, but I'd be interested in hearing how it sounds.
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