• Dec 8, 2010
Pickup truck sales are on the rise in the U.S., and that's good news for Detroit since trucks tend to come with big price tags and hefty margins. Truck owners can be a different breed, often padding their bedded beauties with high trim levels and copious quantities of options. Ford has made this task easy with F-150 variants like the Platinum and King Ranch, while Chrysler has upped their game with the Dodge Ram Laramie Longhorn. If you want a high-end General Motors truck, right now the best bet is to opt for the GMC Sierra Denali, while Bow Tie-branded trucks top out at the LTZ model.

Pickuptrucks.com is quoting GM sources who claim that a higher end Silverado is on the way. The new model would build on the high levels of standard equipment already present and accounted for in the LTZ, and we're betting that likely additions would include upgraded interior materials and unique wheels and trim. The rumored branding for this top Silverado trim is the Scottsdale; a name that hit the scene in 1975 before it was discontinued in the 1990s.

[Source: Pickuptrucks]


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  • 50 Comments
      • 4 Years Ago
      Gas prices are only going up. This seems like an odd move.
        • 4 Years Ago
        GM still hasn't learned their lesson.
        • 4 Years Ago
        @gtv4rudy

        "GM still hasn't learned their lesson."

        Yeah, all that giving people what they wanted sure did come back to bite the in the hind-side didn't it?

        What do you suggest they do? Ignore one of their largest market segments and focus on one they speculate might grow some time in the future?

        Why not cover both bases instead of putting all of their eggs in one basket with the small car market? Would that not be making the same mistake as before when they shifted all of their focus to the truck and SUV market?
        • 4 Years Ago
        Shiftright,

        What are you talking about? GM has been pushing the Volt and Cruze like nothing else. How many of those cars were they pushing back in the 90s and 2000s again?

        So GM wants to add a luxurious variant to the Silvarado lineup. Do they need it? No!! The demand however is there though for trucks.

        As for raising gas taxes? It will likely do very little in determining how much oil we consume. It may have an impact in the short run, but eventually everything else will catch up and it will be back to business as usual.

        When all is said and done, Americans are not going to let money get in the way. They are not going to radically alter their living situations, they are still going to take vacations, and ultimately drive the kinds of vehicles they so desire.

        Oh, and one more thing about the substantial gas tax increase, it would be political suicide for all involved.
        • 4 Years Ago
        Short term thinking: The hallmark of the American auto industry. Fast forward to 2020 for the second bail out of bankrupt GM.

        I say bring on the $4 gas. We need less giant pick ups SUVs on the road driven as lifestyle vehicles, not more.
      • 4 Years Ago
      I thought GM's whole reason for keeping GMC around was to build a more upscale product than the typical Chevy, otherwise they're just building the same truck with a slightly different front clip.

      If someone wants a nice GM pickup, why wouldn't they just get a Denali? Building a car so similar to another in your lineup that it cannibalizes sales is a recipe for disaster, ask Old GM.
        • 4 Years Ago
        Agreed. This just turns GMC in to their own Mercury.
      jaalx6
      • 4 Years Ago
      How about chevy building a bottom of the line pickup that somebody can actually afford.Something that doesn't cost three times as much as my first house.
      • 4 Years Ago
      GM needs to quit following what Ford and Dodge are doing and go for something neither has...The El Camino and El Camino SS !
      This could be based on the new Camaro, cost little to produce and design, and give them something neither of the other auto giants have !
        • 4 Years Ago
        Or just bring over the Holden Ute, slap a bowtie on the front and pocket the R&D costs you saved. Id bet that they would sell not only well amongst people looking for a daily driver(a vehicle that rides like a car, but can still haul stuff that one time per month they need to haul something), but also well as a business truck. there is no need for a "real" truck for most businesses when it will never go more than 10 feet off a paved road; save the money on gas, but still be able to haul all the tools.
        • 4 Years Ago
        I forgot to add that they would have to steepen the slope of the windshield in order for it to be symmetrical in its proportions. That is what the G8 pick-up concept a few years ago lacked.
      • 4 Years Ago
      If GM builds any new trucks they need to build one that can compete with Fords Raptor. The Denali does not sell.
        • 4 Years Ago
        As an 08 Sierra Denali owner I beg to differ.
        • 4 Years Ago
        I'm willing to bet Ford sells more Platinum F-150s than Raptor F-150s. It would take less R&D time and money to do this, too. This is more logical.
        • 4 Years Ago
        On the flip side the raptor is a better halo vehicle, and is just plain cool.
      • 4 Years Ago
      Wouldnt that make it a Ford?
      Brack1
      • 4 Years Ago
      yeah, there you go, making another vehicle that most people can't afford........Takes am arm, leg, and terrific credit to get considered for anything......Sounds like Chevy is desparate continuation to compete with Ford.................I have a Ram, and hate the engine, 4.7.....no mechanical problems, but sorry performance at 14 mph.....
      • 4 Years Ago
      Scottsdale?

      Why does it seem that automakers these days just pick past nameplates out of a hat at random? The Scottsdale was the middle-bottom rung trim level on the C/K pickups of yore.

      If anything, it should be the Cheyenne.
        • 4 Years Ago
        Funny, given the next Aveo's going to be dubbed 'Sonic'.
        • 4 Years Ago
        The lowest trim level available in a Chevy C/K truck was a Custom/Deluxe. I know because I owned one for 23 years. Come on GM, bring back the Custom/Deluxe trim, it's so classic. Or not.
        • 4 Years Ago
        Cheyenne was the lowest trim level available in a Chevy truck followed by Scottsdale then Silverado. Why not bring back all three and add the Denali trim level as the ultimate level. It would bring back understanding of GM trim levels and a touch of class.
        • 4 Years Ago
        How bout calling it a Cadillac?




        ;D
      jgvan2
      • 4 Years Ago
      GM NEEDS TO MAKE THERE TRUCKS MORE RELIABLE!
      • 4 Years Ago
      pickups are work trucks they are not a luxery auto stop driving up the cost for people that need them for work.
      • 4 Years Ago
      Then what's the Sierra Denali for?
      Richard
      • 4 Years Ago
      I have an 05 Silverado that rides great which is the reason I bought it over a F150. Unfortunately it has had a lot of problems that required repair. Front disc brakes wore out in 15k miles and they would not repair under warranty. A major defect is a rattle in the steering column caused by an engineering defect. Fixed 6 times during warranty the 6th supposed to have made the final engineering change. Still didn't work.

      Wished GM really practiced the quality they preach. Really too bad that they spend so much time justifying the mess they caused themselves. Greed from the top to the lowest union worker. They are all demanding everything regardless of the consequences.

      Result is an American icon that we can't trust.
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