Christopher Reitz, the former design chief at Fiat who headed the team responsible for the drawing up the adorable 500, has joined Riversimple, the UK-based company that unveiled its hydrogen fuel cell vehicle in July of 2009. Reitz' first task will be designing the company's hydrogen vehicles that are expected hit the streets of Leicester and one other yet-to-be named city in the UK in the summer of 2012.
Leaving a traditional automaker and joining one that's far from conventional is a move that Reitz believes he's timed just right, stating:
Hopefully, with the addition of Reitz, a design guru with years of experience in the automotive field , Riversimple's hydrogen car will be transformed into something that's a bit more pleasing to the eye. Hat tip to Roy!This really is a step into something different, to design cars that really are the future. Increasingly I have felt that it does not make much sense to move tons of steel around, using a lot of fuel and resources. There has to be a better way and I think Riversimple has found it, not only with its hydrogen fuel cell car but with the whole concept of the company which has as its goal complete sustainability.