Bernie Ecclestone Hublot ad – Click above to see the complete ad
It looks like Bernie Ecclestone hasn't slunk off somewhere to heal from his recent mugging in private. As we've previously heard, the controversial Formula One boss was back at work after recently getting beaten about the head and face and relieved of around £200,000 in jewelry (around $315k USD), and he hasn't stopped there. Taking advantage of the significant amount of bruising that came with the attack, Ecclestone is helping roll out a new ad campaign for Hublot watches. The ads, which will appear in the Financial Times and International Herald Tribune, are simple enough. Up top is a brutal photo of the F1 head honcho and his epic black eye. We feel sorry for the poor souls who will start their day by opening up the morning paper and seeing Ecclestone's mangled visage tucked among the pages.
Down low, the ad copy simply reads "See what people will do for a Hublot." Hublot is the official watch of F1, and the company is quick to point out that it "condemns all forms of violence and racism" in a small disclaimer beneath Ecclestone's signature.