• Dec 8, 2010
Bernie Ecclestone Hublot ad – Click above to see the complete ad

It looks like Bernie Ecclestone hasn't slunk off somewhere to heal from his recent mugging in private. As we've previously heard, the controversial Formula One boss was back at work after recently getting beaten about the head and face and relieved of around £200,000 in jewelry (around $315k USD), and he hasn't stopped there. Taking advantage of the significant amount of bruising that came with the attack, Ecclestone is helping roll out a new ad campaign for Hublot watches. The ads, which will appear in the Financial Times and International Herald Tribune, are simple enough. Up top is a brutal photo of the F1 head honcho and his epic black eye. We feel sorry for the poor souls who will start their day by opening up the morning paper and seeing Ecclestone's mangled visage tucked among the pages.

Down low, the ad copy simply reads "See what people will do for a Hublot." Hublot is the official watch of F1, and the company is quick to point out that it "condemns all forms of violence and racism" in a small disclaimer beneath Ecclestone's signature.

[Source: Autosport]


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  • 36 Comments
      • 4 Years Ago
      I wonder where Button was at the time.

      He must have had quite a chuckle.
      • 4 Years Ago
      I thought the advert was a gag!
      • 4 Years Ago
      Well I hope they beat some sense into him while they were at it.
      • 4 Years Ago
      What stupid marketing lackey said ‘let’s show Bernie’s face after he got robbed because that will make people buy our watches” WTH. It should read: “I wear a Hublot, so beat the crap out of me.”
        • 4 Years Ago
        Except that without this ad, no one would be talking about their company or their watches.

        This ad is going to get blogged all over the internets and probably be shown on every other newscast across the world.

        Advertising doesn't always works the way people think it might... just getting your name out there is sometimes good enough.
        • 4 Years Ago
        I have to agree with Hazdaz. While the delivery of the ad is disgusting (literally and figuratively), it WILL accomplish what it's intended to do and that's get Hublot's name out there and people talking. That's great marketing despite the way the message is being delivered.
        • 4 Years Ago
        Hazdaz has it right: I mean really, how man of us had even heard of Hublot before this?
      • 4 Years Ago
      What a horrible message to send for the company. "Buy our watches and people will beat you half to death to get them." Another clueless ad exec.
        • 4 Years Ago
        It is till in poor taste, even though he obviously posed for it. What if he had been a she? Is it still kind of 'ha ha' funny if it was the face of battered woman on their ad? How about a pretty young woman? Double standards exist, I know and you know it - but seriously why is it okay to joke (even if you are in on it) about an old man getting beat up for a watch, but I'm pretty sure its totally off limits to joke about a battered woman? What if the next old man isn't so lucky and gets killed while being mugged and just happens to be wearing one of those watches? Is it still funny?
        • 4 Years Ago
        The EXACT same thing I thought. Not exactly what you want to think of when you strap your $100,000+ watch on your wrist.

        "Hmmm, I can get mugged and possibly killed if I buy/wear this watch!"


        I see what they were trying to do here, but I don't think it is the best marketing at all. Especially not to people who have no idea who BE is and doesn't know the caliber of Hublot watches.
      • 4 Years Ago
      he should act in a horror movie. No makeup needed.
      • 4 Years Ago
      I'm reminded of an piece in MAD Magazine years ago, about ads with snob appeal, versus ads with slob appeal, written for the same products.
      • 4 Years Ago
      A good screw you to the muggers though, he'll probably make more out of this than they got away with, loosers!
      • 4 Years Ago
      buy a hublot and get your ass kicked.
      • 4 Years Ago
      MY EYES. MY EYES.

      Lets see some pics of his model gf.
      • 4 Years Ago
      I am going to have nighmares about that face now
      • 4 Years Ago
      Why doesn't he move about with at least one body guard?
        • 4 Years Ago
        i'm against.

        no 1 should touch a 80 years old brittle guy.

        his story is live impresive, he moved and he earned, whats to say about it?



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