• Dec 7, 2010
According to Reuters, Toyota has scaled back its production forecasts for 2011. Thanks to slowly improving sales in the U.S., the automaker has trimmed its plans for next year from eight million vehicles to 7.8 million – a drop of 200,000 units. If that's the case, 2011 will mark the third straight year that the Japanese Automaker has fallen short of the eight million unit mark, excluding Daihatsu and Hino Motors. The report came courtesy of a Japanese newspaper, which cited an unnamed source for the information. Toyota does not publish its production plans.
Reuters says that in the first 10 months of 2010, the company managed to match 2009 production numbers with 6.37 million vehicles. While the final total for this year is expected to be a good deal higher, there's little chance of the company pre auto-industry crash figures this year or next. With government incentives for fuel-efficient vehicles, specifically hybrids, on their way out the door, Reuters reports that sales for the big three Japanese automakers have fallen considerably.

[Source: Reuters]


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  • 17 Comments
      • 4 Years Ago
      I wonder GM might regain its number one status in 2011.
        • 4 Years Ago
        Looks like being Numero Uno is a curse. Like being on the cover of Sports Illustrated.
        • 4 Years Ago
        @Dr. Greenthumb
        Well, when you're number one you really can't keep going since there's nobody left to beat. There's really only one direction you can go when you're #1, and it's easy to get complacent when you're not feeling the heat.
        It'll be interesting to see what Toyota cranks out in the next few years now that there's a fire lit under their butt.
        • 4 Years Ago
        GM is about a million off from that goal..
      • 4 Years Ago
      Well, the Toyota witch hunt, as Businessweek called it, didn't help. The press was going to burn Toyota whether it was guilty or not:

      [http://www.businessweek.com/lifestyle/content/feb2010/bw20100225_403524_page_3.htm]

      Toyota was skewered in the media--interestingly, the NHTSA engineers who found NO problems with the 'unintended acceleration' cases reported by the media last winter were NOT asked to testify in front of Congress. Instead, they got Akio Toyoda, to publicly humiliate him. The kicker is that, even as evidence mounted that these complaints were almost all driver errors, including a high-profile one where the owner had double mats, the media suddenly stopped reporting. This article was written in Feb, but it was very prescient: in July, when the NHTSA showed that, so far, over 80% of intended accel complaints were not due to faulty pedals or electronics, the media didn't even take notice. So the 'witch hunt' analogy is appropriate: whether or not Toyota was guilty, it was going to be drowned.
      • 4 Years Ago
      Time for the old Toyota to come back.
        • 4 Years Ago
        It's time to stick a fork in Toyota, they're done.
      • 4 Years Ago
      Good. I'm tired of looking at these blandmobiles and box clown cars on the road. I would not shed a single tear if Toyota completely died out as a company.
        • 4 Years Ago
        Dec. 7th. What would be a more perfect day to boycott Toyota than on the 69th anniversary of the sneak attack on Pearl Harbor?
        • 4 Years Ago
        agreed to both of you haha
        • 4 Years Ago
        Alright guys, we get it. Toyota's japanese and we fought a war with Japan nearly 70 years ago.
        Now I'm not here to tell you how to spend your money. But I am here to ask you to consider, "what if every one held onto the past and boycotted each other for things that happened long ago?"

        Would you ever buy German cars? Or be half as likely to buy a German car as Japanese cars because we've been in twice the wars with Germany as we have Japan?

        Would you buy American cars made in Mexico? Surely you remember the Zimmerman note?

        Would you buy English cars? We've been in lots of wars with the old chaps.
        Italian cars too.

        If you're the small government sort of type, you wouldn't want to buy cars made in Michigan because Michigan became a US territory unconstitutionally if you believe in strict interpretations of the Constitution.

        And you can't buy Korean cars, we fought the other half of Korea.

        So what cars will you buy? Who will you forgive?
        • 4 Years Ago
        December 7th, a date that ought to live forever in infamy.
      • 4 Years Ago
      Toyota is proof that people prefer bland/boring transportation appliances. How else could they peddle 7 Million of those suckers each year?
        • 4 Years Ago
        They got their on their history of better quality vehicles. Std consumers wanted a reliable car for the dozens of thousands they now cost. But Ford and GM sales are improving while Toyota's is waning (slightly) b/c the quality gap is gone. And now the better looking vehicles are being shopped.
        • 4 Years Ago
        So all those words in those responses and I'm still right. They are "reliable" boring cars. This is a car enthusiasts site after all.

        Toyota can do better.
        • 4 Years Ago
        Modern cars tend to be fairly reliable as a whole compared to the older ones, so cars that might not be top-ranked for reliability are still way better than what a similarly ranked car would have been like 15 years ago. So not only is the quality gap narrowed (though not gone-GM reliability is still noticeably lower than Toyota or Ford) the gap matters less.
        You might not like it but Toyota rightfully earned their reputation in the 80's and 90's. An early 90's Camry is just a lot more likely to still be running than an early 90's Lumina, particularly the super-reliable V6 version of the Camry (which has a resale value about double that of the V6 Lumina).
        And anyways, reliability aside the older Toyotas always has the nicest cabins around-ergonomics were horrible in most cars with a crapload of buttons and switches tossed everywhere but Toyota always made their cars pretty easy to use without contortionism. Some car companies have really caught up on these fronts but not all of them. Even on relatively cheap looking modern Toyota interiors there's a lot of little things that they get right just because they've been doing it for decades. For example, the new hot-selling Sonata is really great if you're sitting up front but when you sit in the back seat the Camry is going to be almost everyone's sedan of choice-the GLS and SE trims of the Sonata don't even have a vent for the rear-no heat during the winter and no a/c during the summer. And if you're even vaguely tall expect to be bumping your head into the liner and probably the super low doorway. If you don't actually shop for them as family sedans then sure, the Sonata is the much nicer looking car with a much cooler interior up front. But the Camry does it's job really well. It's quiet, it accelerates quickly (even down on horsepower the Camry is quite a bit quicker to 60 compared to the Sonata), the ride is comfortable, the handling is unexciting but predictable and safe, etc. It's not an sports enthusiast's dream car but that's not what it's supposed to be-it's supposed to be the family car for millions, and it's really good at what it does even if it's not going to be the pageant queen. Even with a really outdated design (it's 5 years old as of the 2011 model year) the Camry puts up a surprisingly respectable fight against the newcomers. How many other (mildly refreshed) 5 year old designs manage to win Motor Trend competitions?
        • 4 Years Ago
        So according to your logic, Toyota should be building 2 seat sports cars and people would buy it because it's not an appliance. Uhhh yeah, that would work.

        http://www.facepalm.org/
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